27 min
Grow B2B Sales with Facebook Ads – Media Buyer Arman Arnanian - Marketing Mavericks Show #22 Marketing Mavericks Show
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- Marketing
Is Facebook the right medium to grow B2B sales?
Absolutely, says Arman Ananian, agency owner and Facebook ads specialist. We talk with Arman about all things Facebook Advertising, from targeting strategies, creatives to the importance of the sales team and follow-up.
Arman started running ads for his own drop-shipping business. Being specialized in Facebook ads, in 2019 he got recruited to join the newly formed advertising agency CardoneKern.com, run by paid media expert Frank Kern and sales expert and business owner Grant Cardone.
We talk about his time in the US, working with Frank and his team, managing big client accounts. As CardoneKern transformed in Cardone Advertising, he made the jump to fully focus on his own agency, Arev Media.
We get into the nitty gritty of Facebook ads, going deep into the numbers of two different B2B case studies. Arman highlights the importance of asking for phone numbers in lead ads, nuances in ads set-up and the use of creatives to maximize clicks.
What You Will Learn In this Show
· The top factors to make Facebook ads profitable
· How Facebook ads can work in B2B
· Minimum and optimal budget for running PPC ads
· Behind the scenes of working with Grant Cardone and Frank Kern at Cardone Advertising
· Running ad funnels with educational content
· Discussing 2 case studies with number of ad spend, cost per leads, and return (ROI)
Quotes
“The most important factor for making Facebook ads profitable is that the business has a functioning sales process and team to handle incoming leads quickly”.
“Retargeting users visiting your website with Facebook is very powerful”.
“The phone number is the most valuable piece of information to ask for in Facebook lead ads”.
“You got to leave dynamic creatives running on it own for some time to let it keep optimizing”.
Resources
Arman's Facebook ads agency Arev Media: https://arevmedia.com
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe.
Let us know any questions in the comments below!
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp
Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast
#leadgeneration #b2bsaas #facebookads #facebookadvertising #mediabuyer #agencyowner #marketingagency
Is Facebook the right medium to grow B2B sales?
Absolutely, says Arman Ananian, agency owner and Facebook ads specialist. We talk with Arman about all things Facebook Advertising, from targeting strategies, creatives to the importance of the sales team and follow-up.
Arman started running ads for his own drop-shipping business. Being specialized in Facebook ads, in 2019 he got recruited to join the newly formed advertising agency CardoneKern.com, run by paid media expert Frank Kern and sales expert and business owner Grant Cardone.
We talk about his time in the US, working with Frank and his team, managing big client accounts. As CardoneKern transformed in Cardone Advertising, he made the jump to fully focus on his own agency, Arev Media.
We get into the nitty gritty of Facebook ads, going deep into the numbers of two different B2B case studies. Arman highlights the importance of asking for phone numbers in lead ads, nuances in ads set-up and the use of creatives to maximize clicks.
What You Will Learn In this Show
· The top factors to make Facebook ads profitable
· How Facebook ads can work in B2B
· Minimum and optimal budget for running PPC ads
· Behind the scenes of working with Grant Cardone and Frank Kern at Cardone Advertising
· Running ad funnels with educational content
· Discussing 2 case studies with number of ad spend, cost per leads, and return (ROI)
Quotes
“The most important factor for making Facebook ads profitable is that the business has a functioning sales process and team to handle incoming leads quickly”.
“Retargeting users visiting your website with Facebook is very powerful”.
“The phone number is the most valuable piece of information to ask for in Facebook lead ads”.
“You got to leave dynamic creatives running on it own for some time to let it keep optimizing”.
Resources
Arman's Facebook ads agency Arev Media: https://arevmedia.com
Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe.
Let us know any questions in the comments below!
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp
Find out more about the Marketing Mavericks Show on our website: www.leadgenapp.io/podcast
#leadgeneration #b2bsaas #facebookads #facebookadvertising #mediabuyer #agencyowner #marketingagency
27 min