Grow Flexibly, from the Ground Up The Third Growth Option with Benno Duenkelsbuehler and Guests

Growing 10x from the ground up, instead of by edict from the top down, requires a magic combination of strategy, flexibility, authenticity, finding rock stars (and letting them be chess players, not chess pieces), and in Doug Cofiell’s example also well-integrated acquisitions.
 
6:39 – “you hire for talent, not necessarily for the exact position… as you build a flexible model, it builds off itself and then it gets cultural… they can set their own tone within these guardrails we establish.”
 
7:28 – “Having guardrails allows creativity”
 
9:50 – “If those two people (both best performers) were exact opposites… and did things totally opposite, how can I create a structure where they have to do the same things, and think they’ll do well… we can give them tools… but making them follow this pattern doesn’t work.”
 
17:49 – about squaring flexibility with complexity “flexibility adds cost… if your business is a certain size you need to build in flexibility (to adapt, to things like the 2021 global supply chain chaos).”
 
You can reach out to Doug at dcofiell@ivystone.com.