25 episodes

The Grow to CEO™ podcast is for high achieving female entrepreneurs and business owners who know they want to accelerate the impact of their business by knowing how to assess, diagnose and fix issues in the company.

You're tired of consuming all the usual male dominated CEO advice, and want to hear about it from the female perspective. You're exhausted by being the lynchpin and want to learn how to effectively communicate your vision to your team to empower them to create it. It's time to step up into your next level of leadership. You're ready to hone your decision making abilities, enable others to makes sales, and develop your skills in the hiring process to ensure you have the best possible people supporting you.

Hosted by Rose Radford, ex-McKinsey consultant, leader of her own successful company & TEDx Speaker, you'll learn the fundamentals on how to behave and think like a leading CEO in the modern world, bringing the best of your feminine energy to your business. This is the show for you to develop your confidence, knowledge and skillsets to step into your vision - because you're ready to Grow to CEO.

Grow to CEO™ with Rose Radford Rose Radford

    • Business
    • 4.9 • 11 Ratings

The Grow to CEO™ podcast is for high achieving female entrepreneurs and business owners who know they want to accelerate the impact of their business by knowing how to assess, diagnose and fix issues in the company.

You're tired of consuming all the usual male dominated CEO advice, and want to hear about it from the female perspective. You're exhausted by being the lynchpin and want to learn how to effectively communicate your vision to your team to empower them to create it. It's time to step up into your next level of leadership. You're ready to hone your decision making abilities, enable others to makes sales, and develop your skills in the hiring process to ensure you have the best possible people supporting you.

Hosted by Rose Radford, ex-McKinsey consultant, leader of her own successful company & TEDx Speaker, you'll learn the fundamentals on how to behave and think like a leading CEO in the modern world, bringing the best of your feminine energy to your business. This is the show for you to develop your confidence, knowledge and skillsets to step into your vision - because you're ready to Grow to CEO.

    024 8 Reasons You're Not Signing Clients Consistently

    024 8 Reasons You're Not Signing Clients Consistently

    Do you feel like you are doing everything in your business and still can't get the results you want? Are you signing only one or two clients every six months? If you feel like that, this episode is for you, because I'll share the eight reasons why you struggle signing clients consistently. I’ll also talk about the common pitfalls that entrepreneurs running their businesses on evergreen fall into, and how to avoid them. 
    What You'll Learn:
    - What the energy blockers are and how you can get them out of your way
    - The importance of being clear about your intention and your offer
    - Why having a consistent lead generation structure is a must for growing and developing your business
    - How belief-shifting live streams can help you generate more sales and grow your community
    - Why it is essential how you present the problem you solve with your products or services
    - Why it is crucial to acquire sales calls mastery
    Sometimes strategy has nothing to do with the lack of growth in your business. In some cases, what is stopping you from having a thriving business are the energy blockers you set around yourself and, therefore, your business. 
    Resources:
    - Apply for Freedom Accelerator https://www.roseradford.com/apply 
    - Visit my website https://www.roseradford.com/
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/
     

    • 13 min
    023 3 Steps to Evergreen Your Group Coaching Program Now

    023 3 Steps to Evergreen Your Group Coaching Program Now

    In this last episode of the Million Dollar Evergreen Marketing Secret mini-series, I'll go through the three steps to scale your business to multiple six and seven figures in the next 12 months using the evergreen model. I'll also reveal when is the right time to go evergreen with your group coaching program, and I'll share what nobody is telling you about evergreen marketing. 
    What You'll Learn:
    - The three immediate steps you can take to go evergreen with your group coaching program
    - The importance of having systems in place before going evergreen
    - Why we must step into self-leadership and create an income-generating team
    - What you can do when you feel that you don't have time or the resources and structure to go evergreen
    - The quickest way to go evergreen
    - The secret of what makes evergreen marketing actually work
    If you feel like you don't have time, or you are not ready to go evergreen with your group coaching program, ask yourself, where do you want your business to be in 6 or 12 months? Because nothing changes if nothing changes. And almost every successful entrepreneur didn't wait until they were 100% ready, so eliminate the belief that you need to have everything sorted out before launching.   
    Resources:
    - Apply for Freedom Accelerator https://www.roseradford.com/apply 
    - Visit my website https://www.roseradford.com/
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

    • 21 min
    022 How to Articulate the Value of Your Group Coaching Program

    022 How to Articulate the Value of Your Group Coaching Program

    Today I'm sharing what I really think about the coaches who sell offers based on the “vibe” or the “energy” of the offer that one will experience with them, and how this is eroding trust in the online industry. So, for the clients to have their experiences aligned with the expectations from your offer, you’ll need to know how to articulate the value of your group coaching program so that it sells.
    What You’ll Learn: 
    - How to recognise a valuable offer vs spiritual entertainment
    - You get paid for the value that you articulate, not the value that you deliver
    - Where to start from with clearly articulating the value of your offer
    - The two versions and examples of a program promise
    - How to price your offer based on value and market positioning
    - Should I start with low ticket offers rather than high ticket offers? 
    Remember that your ability to sell your program depends on your ability to communicate the value of it. However, articulating that value can be tough, so working with an expert on this will save you from going around in circles for months and years. 
    Resources: 
    - Episode 021 How Clients Can Get Better Results in Group Coaching Programs vs 101   https://apple.co/3aQwCdD 
    - Learn How to Craft a High-Ticket Group Coaching Program that Sells 24/7 on Evergreen: https://www.roseradford.com/workshop 
    - Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
    - Visit my website https://www.roseradford.com/
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

    • 16 min
    021 How Clients Can Get Better Results in Group Coaching Programs vs 101

    021 How Clients Can Get Better Results in Group Coaching Programs vs 101

    This week, continuing with the Million Dollar Evergreen Marketing Secret mini-series, I reveal why your clients are more likely to get better results in group coaching programs than working with you in 101 coaching sessions. I also talk about why you don't need to run group coaching programs in cohorts and why investing in a group coaching program can be a great business decision. 
    What You'll Learn:
    - Why group coaching programs are more powerful than one-on-ones
    - The difference between building knowledge inside a community and receiving it from a unique source
    - Why serving clients one-on-one style in group coaching programs can be exhausting and not very effective
    - Why running group coaching programs in cohorts can be counterproductive for you and your clients
    - What is running a program "in evergreen name alone," and how to fix it
    - The limitations of working with a coach one-on-one
    Entrepreneurship can be a very lonely place, just as much as going through any transformation. If you want to succeed in it, we must put in hard work, commitment, and you need a community of like-minded entrepreneurs or of people facing the same challenges in their transformation path. Working within a community opens the door to new friendships, collaborations, partnerships and connections with passionate people who love what they do. 
    Resources:
    - Learn How to Craft a High-Ticket Group Coaching Program that Sells 24/7 on Evergreen: https://www.roseradford.com/workshop 
    - Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
    - Visit my website https://www.roseradford.com/
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

    • 20 min
    020 Why Selling Courses is Slowing Down Your Growth

    020 Why Selling Courses is Slowing Down Your Growth

    In the second chapter of the Million Dollar Evergreen Marketing Secret mini-series, I'll reveal how we scaled to a million dollars in sales without launching. I'll also go through a core mistake most established coaches make, I'll be sharing what to include and what not to include when creating a high-ticket group coaching program, as well as how to create an MRR, a.k.a Monthly Recurring Revenue. 
    What You'll Learn:
    - What to include and what to avoid putting into our high-ticket coaching programs
    - The difference between group coaching programs and courses, and why we NEVER should call our coaching program a course
    - Why selling courses is way less effective than selling group coaching programs
    - How to create a Monthly Recurring Revenue without depleting our time and energy
    - What it actually takes to launch a group coaching program
    When we compare the launch with the evergreen model, we'll realise that the latter offers much more freedom and spaciousness, a quality lifestyle and profitability. We don't hear this enough because most business coaches have made lots of money teaching how to sell courses, and they’ve never questioned the status quo. They never stop to think about whether selling courses is really the best way for people to grow their businesses. 
    Resources:
    - Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
    - Visit my website https://www.roseradford.com/ 
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

    • 24 min
    019 Why Launching is Killing Your Business

    019 Why Launching is Killing Your Business

    In this episode, you'll learn why depending on launching to generate revenue in your coaching business might not be the best idea from a physical and mental health point of view, and why it might also end up killing your business. I'll explore the differences between running a launch-based and an evergreen coaching business, and I'll also be sharing the story of how I missed $140K in sales in five months, and what that expensive and valuable lesson taught me. 
    What You'll Learn:
    - How a launch-based coaching business essentially works and how it differs from the evergreen model
    - How I discovered the evergreen model and how I missed $140K in sales 
    - What makes the launch model so unpredictable, addictive and unstable
    - Why some potential clients might feel thrown away or rejected when we only operate in the launch model and how that will impact our business
    This episode is the first of a mini-series of the Million Dollar Evergreen Marketing Secret, where I'll reveal how I made over a million dollars in just 13 months, so you can apply it to your coaching business and avoid the financial roller coaster and uncertainty from the launch-based model.
    Resources:
    - Download the FREE Business Bottleneck Diagnostic Tool https://www.roseradford.com/diagnostic 
    - Visit my website https://www.roseradford.com/ 
    - Find me on Facebook https://www.facebook.com/rosekirbycoach1 
    - Find me on Instagram https://www.instagram.com/iamroseradford/ 
    - Let's connect on LinkedIn https://www.linkedin.com/in/rose-radford/

    • 20 min

Customer Reviews

4.9 out of 5
11 Ratings

11 Ratings

AprilJohnson13 ,

Grateful for your podcast!

I have been following Rose for some time now. I learned of her method through another training I attended and was immediately impressed and wanted to learn more! I purchased an advanced training workshop from her and received many beneficial bonuses. Now having a podcast to add to the library of amazing information is the icing on the cake! She speaks from experience and is so relatable. Congratulations Rose, I look forward to following your podcast and learning more gems you have to share!

rachel traxler ,

THIS IS GOLD

Rose is truly the best in the game. Her level of expertise blows my mind every time she speaks. She is an absolute genius in her field and this is a true blessing to have podcast episodes of her knowledge!! This will be the new top 5 podcast in the industry. 🙌

Hollie Tkac ,

Rose is the REAL DEAL!

Rose in 100% the real deal. Her teaching style is highly effective and really helps you see actual growth in your coaching business. I highly recommend listening to this podcast and checking her out!

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