37 episodes

How can you grow your brand and embrace a growth mindset in 2020?

Tune into the Grow Your Brand podcast with Lauren Kress, The Business Scientist® to access brand strategy lessons and learn about growth in times of uncertainty.

Catch the live-streams on Lauren's youtube channel here: https://www.youtube.com/c/laurenkress

Visit www.laurenkress.com/grow-your-brand to access videos, resources and more.

If you'd like to get in touch with Lauren about being a guest on the show send her a message on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This podcast is supported by you the listener. You can become a supporter by sharing the show, writing a positive review or buying Lauren a cup of coffee at https://www.ko-fi.com/laurenkress

Grow Your Brand Lauren Kress

    • Entrepreneurship

How can you grow your brand and embrace a growth mindset in 2020?

Tune into the Grow Your Brand podcast with Lauren Kress, The Business Scientist® to access brand strategy lessons and learn about growth in times of uncertainty.

Catch the live-streams on Lauren's youtube channel here: https://www.youtube.com/c/laurenkress

Visit www.laurenkress.com/grow-your-brand to access videos, resources and more.

If you'd like to get in touch with Lauren about being a guest on the show send her a message on LinkedIn: https://www.linkedin.com/in/laurenkress89/

This podcast is supported by you the listener. You can become a supporter by sharing the show, writing a positive review or buying Lauren a cup of coffee at https://www.ko-fi.com/laurenkress

    From freelance to freedom: Den Lennie shares how to scale a creative business

    From freelance to freedom: Den Lennie shares how to scale a creative business

    G'day, g'day! I have a fantastic interview lined up for you today!

    In this episode of the Grow Your Brand podcast I chat with Den Lennie, podcast host of "How to Scale a Video Business" and Founder of DenLennie.com

    We talk about his entrepreneur life, how he made the shift from freelance to freedom and his top tips for freelance creatives who want to create a scaleable business so they can do the same!

    Den and I chat about how creative freelancers and videographers can escape the "feast and famine" and the routine Den employs to grow his business and enjoy life.

    To find out more about Den check out his website: https://www.denlennie.com/ and have a listen to his podcast How To Scale a Video Business here: https://www.denlennie.com/blog

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 40 min
    7 Rules to Grow Your Brand - Byron Sharp's How Brands Grow

    7 Rules to Grow Your Brand - Byron Sharp's How Brands Grow

    For today's Monday Motivation episode of Grow Your Brand we're talking about what mental and physical availability involve and about marketing scientist Prof Byron Sharp and his 7 rules for brand growth.

    We also do a quick recap on the 5 brand pillars we discussed back in earlier episodes and about what you can do this week to grow your brand.

    Got a question, an idea or want to share what you thought about this episode? Tweet with me @laurenkress89

    As I mention in the show - you can access the latest SEEN & HEARD live streams ahead of their release by heading to my youtube channel here: https://www.youtube.com/playlist?list=PLSIAeiq-Nd76WQlTHfKWDdygQz7SttxFR

    If you want to check out my video on bullet journaling head to: https://youtu.be/psN3ogWm-Yo

    Byron Sharp’s 7 rules for brand growth are:

    1) Continuously reach all buyers of the category with physical distribution and marketing communications.

    2) Ensure the brand is easy buy - think about your customers and how what you do or your product fits in with their life

    3) Get noticed - be distinct and salient, grab attention and hook your target audience in

    4) Refresh and build-linked memory structures - build on existing concepts and use language your audience will understand

    5) Create distinctive communication assets - use consistent sensory cues that are distinctly yours and stands out to your target audience.

    6) Be consistent yet fresh and interesting - make sure your content looks like it’s from your brand and keep pumping out relevant and diverse content

    7) Stay competitive and don’t give people reasons not to buy - keep the brand easy to buy and avoid targeting a particular group, discounting or overpricing unnecessarily.

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 29 min
    What is science? (What Science Says: Bonus Episode)

    What is science? (What Science Says: Bonus Episode)

    Here it is - my experimental episode on science - what it is, how it works and why I believe scientific thinking has such an important role to play in our day-to-day life (and shouldn't be confined to the laboratory!)

    Let me know if you'd like to hear more episodes like this by sending me a tweet @laurenkress89 or sending me a message on LinkedIn.

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 23 min
    How to get booked as a guest on a podcast show every week (SEEN & HEARD live stream)

    How to get booked as a guest on a podcast show every week (SEEN & HEARD live stream)

    Want to now how to get booked on podcast shows every week?

    Looking to ramp up the number of podcast shows you're featured on?

    In this Friday's SEEN & HEARD I'm talking about:

    - Why it's valuable to get on other people's podcast shows in the first place
    - The importance of building your personal brand via social media
    - The trust by association cognitive bias
    - What podcasters are looking for on your social media channels and website
    - The BEST way to approach podcasters about becoming a guest and exactly what you need to put in your message
    - How you can increase your chances of being asked back onto a podcast show
    - How you can use your first podcast show appearance to get on more shows
    - Podcast etiquette and what not to do
    - Who I'm currently looking for to feature as guests on my show

    If you think you're a good fit for my live stream and podcast show - send me a message on LinkedIn and lets chat.

    Got a question or a comment about the show? Tweet with me @laurenkress89

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this podcast by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 37 min
    B2B lead generation and the art of creating the lean forward moment

    B2B lead generation and the art of creating the lean forward moment

    Today on Grow Your Brand I'm speaking with Peter Strohkorb, Sales Acceleration Specialist Advisor and Author of "Smarketing: Sell smarter not harder". We talk about lead generation for complex sales so you can get more sales, faster.

    Peter really knows his stuff and this episode is jam-packed with B2B sales goodness!

    We talk about the mistakes many B2B sales personnel are making which is often the consequence of poor sales processes - or a complete lack of a sales process.

    Whether you're a sales guru or you're just starting out in B2B lead generation and relationship building - this podcast is a must listen!

    Find out more about Peter Strohkorb here: https://peterstrohkorb.com/

    Or connect with Peter on LinkedIn here: https://www.linkedin.com/in/peterstrohkorbsalesmarketing/

    Got a question or a comment about the show? Tweet with me @laurenkress89

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 45 min
    LinkedIn marketing: What's working in 2020

    LinkedIn marketing: What's working in 2020

    Happy Monday! It's time to get motivated for the week and today I'm sharing what's working for me on the LinkedIn platform in 2020 and why.

    These episodes are action-focused with practical things you can do this week to Grow Your Brand with the latest on LinkedIn Marketing best practices.

    Here's my re-enactment of the worst messages I've received on LinkedIn: https://youtu.be/_cWlj6asFzU

    Check out my interview with Liam Redmond if you want to learn more about what works for LinkedIn Direct messaging and access his (awesome) eBook: https://www.laurenkress.com/outbound-sales-for-100-meetings-a-month-with-liam-redmond

    The podcast where I talk about your stakeholders is available here: https://www.laurenkress.com/post/tell-your-story-so-people-care-about-it

    If you want to understand more about how to develop a persona profile check out my youtube video: https://youtu.be/DQ0x8aPZpXk

    Find out more about LinkedIn best practices by having a listen to my interview with Karen Tisdell here: https://www.laurenkress.com/post/linkedin-tips-to-grow-your-brand-with-karen-tisdell-linkedin-trainer

    And you can learn my process for keeping track of content and download my free template that goes with this here: https://www.laurenkress.com/post/data-tracking-how-to-optimise-your-content-marketing-with-a-test-and-learn-approach-using-airtable

    Ps. If you like this podcast, don't forget to give it a positive rating and review and share it with your friend and colleagues - it really helps to support me with all the work that goes into putting this series together.

    You can also help to support me, my work and this channel by buying me a cup of coffee at https://ko-fi.com/laurenkress

    Find out more about me at https://www.laurenkress.com

    • 28 min

Top Podcasts In Entrepreneurship