26 episodes

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

Growing Ecommerce – The Retail Growth Podcast Smarter Ecommerce

    • Business
    • 5.0 • 1 Rating

Feed your growth mindset. Ecommerce is growing, and so are the challenges and opportunities for online retailers. In the Growing Ecommerce podcast, Mike Ryan and other smec experts are joined by industry leaders in ecommerce, digital marketing, and data science. By sharing business trends, practical solutions, and best practices, this podcast helps online retailers solve the challenges of tomorrow.

    How to measure ecommerce growth with Alex Greifeld?

    How to measure ecommerce growth with Alex Greifeld?

    Welcome to episode 26. of Growing Ecommerce. In this episode, Mike is joined by Alex Greifeld. Alex has a long background in ecommerce and until recently she was a director at Tapestry, which collects brands you'll know from the luxury space like Coach and Kate Spade. Now, she's acting as an ecommerce growth advisor, so she's a really perfect fit for this podcast.
    We talked through age-old debates like retention versus acquisition and newer ones like Return on Ad Spend versus Marketing Efficiency Ratio, as well as Customer Lifetime Value versus first-order profit.
    Listen to the new Growing Ecommerce episode and learn more about:
    Product, forgotten P of marketing - 02:39Customer Retention Vs Acquisition - 04:19ROAS vs MER? -17:13CLV vs first-order profit? -26:51What's next for ecommerce - 36:31 You can hear more from Alex by subscribing to her very popular ecommerce newsletter, No Best Practices: https://nobestpractices.co/

    • 41 min
    Customer Lifetime Value with data scientist Katherine Munro

    Customer Lifetime Value with data scientist Katherine Munro

    Welcome to Episode 25 of Growing Ecommerce. This time, Mike is joined by Katherine Munro, a data scientist at smec. If you have a stereotype in your mind that data scientists are brilliant, then Katherine will not disappoint you. She is a fountain of knowledge – disciplined and scientific as you might expect, and also incredibly creative in her thinking.
    We catch up about some current projects she’s working on and then dive into CLV, or Customer Lifetime Value. What is CLV exactly, what are approaches to calculating or modelling it? How can we use it in an ecommerce setting? We talk cohorts, categories, and KPIs.
    What is it? How to calculate or model it? - 04:19How to use CLV in an e commerce setting? -17:13The value of CLV for your business? -26:51Beyond CLV - 36:31 

    • 50 min
    Contemplating Google Ads and growth with Kirk Williams

    Contemplating Google Ads and growth with Kirk Williams

    Welcome to episode 24 of Growing Ecommerce. In this episode, Mike is joined by Kirk Williams - his own professional hero. Kirk is a PPC and digital advertising expert who runs his own PPC micro agency, ZATO Marketing. In this episode, Kirk and Mike ponder about the Google advertising space, both the challenges and opportunities moving forward, as well as the role of data collection and privacy in the ecommerce operating environment. This episode gives an interesting counter or companion perspective to the recent episode with Ginny Marvin -Google Ads liaison. Feel free to have a look at the article Kirk refers to or listen to Kirk host Mike in the podcast episode.


    What is healthy ecommerce growth? - 08:34Google Ads and how to optimise campaign performance - 19:12Performance Max-Google’s automation concept - 28:02 Compliant data collection and privacy moving forward - 42:34 

    • 1 hr 7 min
    Programmatic Advertising behind the scenes with Markus Harant

    Programmatic Advertising behind the scenes with Markus Harant

    Welcome to episode 23 of Growing Ecommerce.
    In this episode, Mike is joined by his colleague from smec, Markus Harant. He is an online marketing expert who leads the Programmatic Advertising and Analytics team. Markus talks us through the technology behind programmatic, ecommerce use cases, how to view these campaigns, and What's going on with the dichotomy between brand and performance? If you wish to read about Programmatic Advertising instead of listening about it - have a look at the Programmatic Advertising ebook. And news of Microsoft and Xander winning Netflix's ad business


    Technology behind Programmatic and its adoption? Top or bottom of the funnel? Programmatic Performance and how to measure it.  - 9:21Programmatic Advertising budget: machine learning capabilities, cost, and value.  - 18:00Microsoft to power Netflix’s advertising. What to expect?  - 31:18

    • 40 min
    Google Advertising uncovered with Ginny Marvin

    Google Advertising uncovered with Ginny Marvin

    Welcome to episode 22 of Growing Ecommerce. In this episode, Mike was lucky enough to speak with Ginny Marvin, Google Ads product liaison. She supports communication and the working relationship between Google's product team on the one hand, and the advertisers and partners who use that platform on the other hand. In this episode you get introduced to Google’s latest resources to help you steer your retail business: your guide to  search automation, Google Ads best practice guide and  performance max best practices guide. 

    With these resources and everything Mike and Ginny discuss in this episode you’ll dive deeper into:
    From all search engine marketing to client interactions and product updates. How does Google connect with advertisers? 1:34The future of Google Ads? Automation, maximized conversions and machine learning capabilities  8:36Business or product Insights? Insights that marketers should really be looking to manage campaigns 18:16Differentiation in an automated environment  31:00

    • 51 min
    Social Commerce and sustainability: passing trends or opportunities?

    Social Commerce and sustainability: passing trends or opportunities?

    Welcome to episode 21. of growing ecommerce. 
    In this episode, Mike is joined by Karin Schallauer, smec’s product marketing team lead who just came back from K5, one of the biggest ecommerce conferences overall in the German-speaking region. Tune in as Karin and Mike take you down the ecommerce landscape and discuss:
    Managing marketplace, supply chain, personalisation, and digital transformationSustainability:  the footprint of your sales - 5:47Marketplaces: should I stay or should I go? - 11.25Social ecommerce: Trend or reality? - 17:34Pandemic playing field: disruptions, opportunities, and trends - 27:14What is healthy ecommerce growth? - 30.40

    • 38 min

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