Revenue Builders

Force Management
Revenue Builders

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

  1. John McMahon's Perspective on SKOs and Motivation

    HACE 4 DÍAS

    John McMahon's Perspective on SKOs and Motivation

    In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan discuss the keys to creating impactful sales kickoffs (SKOs). They explore strategies to motivate sales teams, align them with company goals, and provide the knowledge and skills necessary to succeed in the upcoming year. With insights on product presentations, leadership speeches, and peer-to-peer knowledge sharing, this episode offers a blueprint for making SKOs a transformative event for your sales force. KEY TAKEAWAYS [00:00:26] The primary objectives of an SKO: motivating the sales team, aligning them with company goals, and providing training. [00:01:37] Peer-to-peer knowledge sharing during SKOs is an often overlooked, yet invaluable benefit. [00:03:03] Product updates during SKOs: only present when there is a clear, well-differentiated value proposition. Avoid overpromising timelines or features. [00:04:13] Leaders must intimately understand the challenges faced by their sales teams to inspire and motivate effectively. [00:05:27] Creating a “platform of opportunity” and defining clear, aspirational goals motivates high-performing salespeople to fully commit. QUOTES [00:01:37] “The priceless piece of SKOs is the transfer of knowledge between sales reps—it’s not just top-down training.” [00:03:31] “Don’t make promises you can’t keep about product timelines; it’s the fastest way to demotivate a sales force.” [00:04:35] “Tell your sales team why they’ll be better at their job, why they’ll make more money, and how they’ll achieve their career aspirations.” [00:05:27] “People want to stand on a platform of opportunity that elevates them to be a special individual on a special team.” Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    6 min
  2. Everyone Has a Story with Doug Holladay

    22/12/2024

    Everyone Has a Story with Doug Holladay

    In this short segment of the Revenue Builders Podcast, John McMahon and John Kaplan share a thought-provoking segment with Doug Holliday, author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life. Doug explores the significance of vulnerability, owning your story, and fostering authentic communication in leadership and relationships. Learn how asking the right questions, embracing imperfection, and understanding the stories of others can transform both personal and professional connections. KEY TAKEAWAYS [00:00:40] Understanding Team Dynamics [00:01:55] The Power of Vulnerability [00:02:24] The Impact of Social Media on Youth [00:04:19] Owning Your Story QUOTES [00:01:38] "Instead of looking for answers, why don’t we try to identify the 20 best questions that’ll help us get to the best answer?" [00:02:03] "People are attracted to our broken parts. Nobody's really attracted to perfection." [00:03:16] "To be nobody but yourself in a world that’s trying to make you someone else is the bravest thing you can do." – E. Cummings (cited by Doug Holliday) [00:04:31] "Everybody has a story. Don’t think for a minute anyone you encounter doesn’t have their own." [00:05:12] "There are no heroes, no victims—just a story." [00:05:39] "What people want to see isn’t perfect people, but authentic people." Connect and learn more about Doug Holladay through the link/s below. https://www.linkedin.com/in/dougholladay/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    6 min
  3. Maintaining Genuine Relationships with Doug Holladay

    12/12/2024

    Maintaining Genuine Relationships with Doug Holladay

    In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined once more by Doug Holladay, author of 'Rethinking Success,' to discuss the critical elements of building genuine relationships in a business and personal context. They explore the increasing loneliness in modern society, the importance of maintaining authentic connections, and the significant impact of leadership vulnerability. They also delve into practical insights on forming small supportive groups and the broader implications of creating meaningful friendships. The conversation highlights the value of showing up for others and the importance of embracing both strengths and vulnerabilities as a leader. ADDITIONAL RESOURCES Connect and learn more about Doug Holladay: https://www.linkedin.com/in/dougholladay/ Check out Doug’s book ‘Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life’: https://www.amazon.com/Rethinking-Success-Essential-Practices-Finding/dp/0062897888 Listen to past episodes featuring Doug: Leading Authentically: https://hubs.li/Q02_8bfg0 Rethinking Success: https://hubs.li/Q02_8bsL0 Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:00:42] Discussing 'Maintaining Genuine Relationships' [00:01:15] The Decline of Communal Bonds [00:02:23] Loneliness and Mental Health [00:04:09] Cultural Differences in Family Dynamics [00:07:49] The Importance of Vulnerability [00:13:21] The Power of Presence and Listening [00:18:09] Authenticity and Connection in Leadership [00:29:03] The Role of Storytelling in Business [00:34:36] The Power of Knowing People [00:35:20] Contempt and Polarization [00:37:08] Fear and the Pace of Change [00:39:03] The Importance of Authentic Relationships [00:40:40] Building Meaningful Connections [00:41:54] Balancing Busy Lives and Friendships [00:46:05] Parenting and Personal Growth [00:53:53] The Value of Vulnerability HIGHLIGHT QUOTES [00:07:50] "Men don't have a language of the heart. So when they're hurting like this, they don't know how to really give voice to it." [00:20:35] "Everyone has a story. The people that are hearing that story, they make space for that story. They make space for that. And they don't try to interject their story into anybody else's story." [00:28:01] "People don't care about all that mumbo jumbo. They just want to know you care. Just be present." [00:43:46] "The best thing you can do for your kids is keep working on you. I want my boys to see that, wow, dad has real friendships. Everything's not a transaction. He shows up for people." [00:53:03] "Allowing people space to tell their story with no judgment, no expectation, no agenda is way harder than you think it is." [00:53:55] "People are more attracted to our broken parts. They just want to be heard."

    1 h y 4 min
  4. The Epitome of Grit with Tom Deierlein

    05/12/2024

    The Epitome of Grit with Tom Deierlein

    In this episode of the Revenue Builders Podcast, hosts John McMahon and John Kaplan are joined by Tom Deierlein, a West Point graduate, serial entrepreneur, Wounded Warrior, and Angel Investor. Deierlein shares his extraordinary journey from being an Airborne Ranger and Bronze Star recipient to becoming the CEO of Thundercat Technology. He recounts his return to active duty at age 38, being critically wounded in Iraq, and his inspiring recovery at Walter Reed. Focused on the theme of grit, Deierlein discusses the importance of persistence, resilience, and long-term goals in overcoming obstacles, using examples from his life and referencing Angela Duckworth's studies on grit. This episode is a powerful testament to the strength of character and determination needed to achieve greatness despite adversity. ADDITIONAL RESOURCES Connect and learn more about Tom Deierlein: https://www.linkedin.com/in/tomdeierlein/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:03:53] Tom's Early Career and Sales Background [00:05:59] Transition to PTC and the Dot-Com Era [00:10:22] The Call Back to Military Service [00:16:15] Deployment and Civil Affairs in Iraq [00:20:33] The Sniper Attack and Aftermath [00:30:09] The Body's Healing Process [00:30:35] The Challenge of Standing Up [00:31:46] Facing Dark Days [00:32:01] Defining Grit [00:33:29] The Power of Persistence [00:37:12] Rehabilitation Journey [00:38:45] Discovering Grit [00:42:17] Early Examples of Grit [00:45:05] Ranger School Challenges [00:48:21] Teaching Grit [00:58:15] The Stockwell Paradox HIGHLIGHT QUOTES [00:53:17] "Excellence is not an act, but a habit." [00:53:46] "Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent." [00:59:58] "Confront the facts, have the discipline to acknowledge the harsh realities of your current situation, but maintain faith. Have an unwavering faith that you will prevail no matter how long it takes."

    1 h y 2 min
  5. Talking about Price with Keno Helmi

    01/12/2024

    Talking about Price with Keno Helmi

    In this short segment of the Revenue Builders Podcast, Veteran Sales Leader Keno Helmi talks with Revenue Builders about price. When do you give your pricing? How do you make sure your buyer sees the value before you present pricing? These few minutes are worth your time. KEY TAKEAWAYS [00:01:28] Establish Value Early: Prevent customers from arbitrarily assigning low value by anchoring them to the true worth of your solution. [00:02:32] Discovery is Critical: A robust discovery process aligns your software to customer pain points and value creation. [00:02:59] Avoid Premature Pricing: Deflect pricing conversations until you've gathered sufficient requirements and context. [00:05:25] Build Trust with Transparency: Acknowledge customer concerns about pricing while explaining the complexities involved. [00:07:02] Broad Pricing Ranges: Use ranges and commercial terms to delay definitive pricing until later stages of the deal. HIGHLIGHT QUOTES [00:01:28] "We’re peddling insulin here, not apples. That’s why we establish value right out of the gate." [00:02:03] "Negotiate how your software’s value will be evaluated—this determines whether you’re seen as an apple or insulin." [00:02:32] "A great discovery process sets the foundation for preserving margins later in the deal." [00:05:25] "Trust can wobble if sellers shy away from addressing pricing concerns with authenticity." [00:07:02] "Broad ranges tied to ROI are your Plan B when pressured for pricing early." Listen to Keno’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/mastering-negotiation-in-b2b-sales-with-keno-helmi/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Force Management is hiring for a Sales Director. Apply here: https://hubs.li/Q02Zb8WG0 Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    8 min
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Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

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