Growing Your Business with Pricing Transparency: Insights from Danielle Putnam of The New Flat Rate

On this episode of Power Women of the Trades, Cassie Pound and Leslie Harpole interview Danielle Putnam, President of The New Flat Rate, a family business that provides HVAC flat rate pricing to HVAC contractors. 

Danielle shares her journey of how she joined her father's business to help make HVAC pricing more transparent and profitable for contractors and provide better communication and growth opportunities. 

In this episode, we will dive deep into:

- Danielle's action-packed journey: from working alongside her father in a garage to spearheading a transformational price book for homeowners and contractors✅

- Mastering digital CRM platforms like ServiceTitan and Housecall Pro for rock-solid pricing & task management.✅ 

- Skyrocketing your sales and expanding your customer base with robust online presence strategies.✅

- Unlocking the potential of cash flow control and redefining pricing protocols for home service businesses.✅

- Harnessing the immense power of options and pre-building winning solutions for technicians.✅

But wait, there's more! We'll also explore the importance of respecting homeowners' time during repairs and discuss what the future holds for businesses in 2023.

Don't miss out on this invaluable opportunity to elevate your knowledge and thrive in the trade industry.

Tune in now and get ready to take your HVAC or plumbing business to new heights!

Meet the Hosts:

Leslie Harpole is the co-owner of Champion Plumbing in Oklahoma City. Connect with her on LinkedIn.

Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn.

Meet the Guest: Danielle Putnam, President of The New Flat Rate, Inc.

Danielle Putnam is the dynamic president of The New Flat Rate, a leading provider of HVAC flat rate pricing solutions for contractors. With a passion for transparent pricing and business development, Danielle joined her family's business to revolutionize the HVAC industry. She is dedicated to empowering contractors with effective communication strategies, growth opportunities, and increased profitability. Through The New Flat Rate's innovative menu pricing system, Danielle has helped contractors nationwide achieve remarkable sales growth. Join her on a transformative journey to unlock your business's true potential, where choices and transparency drive success.

Connect with her on LinkedIn.

Visit their Website

Special thanks to our sponsors for making the show possible:

- ⁠Chiirp⁠⁠

- ⁠⁠Yellowstone Local⁠⁠ 

- ⁠⁠Kickcharge Creative⁠⁠

- ⁠⁠On Purpose Media⁠⁠

- ⁠⁠Kee Hart Marketing⁠⁠

Interested in Using Service Titan for your trades Business? Check out the links below:

Cassie’s custom share link: ⁠⁠https://join.servicetitan.com/mzldOZd⁠⁠ 

Leslie’s custom share link: ⁠⁠https://join.servicetitan.com/mzleuIA⁠

Want to learn more about Service Titan for your business? Check out Cassie’s referral link for a free demo here 

Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!

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This episode was produced and brought to you by Reignite Media (Follow them @reignite.media).