300 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Entrepreneurship
    • 4.9, 273 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    Change Management and Executive Coaching with Joel Stevenson, CEO of Yesware | Ep. #374

    Change Management and Executive Coaching with Joel Stevenson, CEO of Yesware | Ep. #374

    Yesware is an all-in-one sales software that provides users with everything necessary to prospect, schedule meetings and follow up, all from the comfort of the inbox! Here to talk about the company and his role as CEO is Joel Stevenson! Yesware has raised $47 million as well as acquiring a host of companies along the way and we wanted to bring you the lowdown on how they have done it all. We hear from Joel about his journey from SVP of Sales to COO of Marketing and finally to CEO of the company! Joel explains his relationship with Matt Bellows, the co-founder and former CEO, and a lot of our conversation is spent unpacking the transitions the company has gone through and how they have grown and evolved. Joel started in sales and tech and he is kind enough to look back at his early career and the common motifs that have run through all of his work. We also talk about leadership techniques, Yesware's belief in executive mentorship, and how they go about communicating in the company. So, for all of that and a whole lot more, listen in with us today!
     
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:48] Joel's long and winding road to his current position as CEO. [02:10] Departing from Wayfair and finding a home at Yesware.  [02:50] Yesware's business model, their offers, and how they charge and make money! [03:52] The growth of the business over the last six years and their move away from freemiums. [05:09] Developing leadership and Joel's own path to his current role. [08:05] Joel's attitude to change management and keeping the team on board.  [09:12] Matt Bellow's current role at Yesware and responsibilities that Joel took over from him. [10:29] The frequency of communication and meetings at the company.  [10:51] The power of executive coaching; the emphasis that Yesware has placed on this. [11:47] The sales world at this moment; high volumes, dry pipelines and availability.  [13:39] Trends that Joel and Yesware have noted during and before the pandemic. [14:22] Joel's emphasis on video for meetings — making use of current circumstances. [15:41] Joel's favorite business tools lately; Microsoft To-Do and Whoop. [16:18] Why Joel's loves David Allen's Getting Things Done. [16:42] The publications and podcasts that Joel keeps up with.  
    Resources From The Interview:
     
    Joel Stevenson  Yesware Matt Bellows Wayfair  Salesforce  Zenefits BodesWell Slack Reboot Valour  Microsoft To-Do Whoop  David Allen Must read book: Getting Things Done  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 17 min
    The Stages of Wealth (From Nothing)

    The Stages of Wealth (From Nothing)

    What does it take to build wealth? In this episode, Eric shares his insight on the many stages of wealth and how to climb the ladder to the next stage.
    Discover why products and software can be more lucrative than services, and why the harder the level is, the bigger the reward will be!

    • 8 min
    Automation and Convenience as the New Normal with Andrew Fischer, CEO of Choozle | Ep. #369

    Automation and Convenience as the New Normal with Andrew Fischer, CEO of Choozle | Ep. #369

    Today on Leveling Up we welcome Andrew Fischer from Choozle. Andrew is the co-founder and CEO of the company and he shares some of their story and what makes the business tick. Choozle is a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across multiple platforms. They do this through one, intuitive interface and this model has proved very successful for Andrew and his team, having raised over $14 million since they began work in 2012! In our conversation, we chat about the service they provide to their clients and what sets them apart from other advertising services in the space. Andrew gives us a few interesting statistics and breaks down some hiring numbers before we talk about customer acquisition and adapting to the new world in a post-COVID landscape. We chat about the future of media and the increasing trends away from cable television, so to hear it all, make sure to tune in!
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:54] How Choozle works, the service they provide and how they make money. [02:30] Why to choose Choozle! Making the most of the average consumer.  [03:40] Ideal business sizes for the company and their preference for independent agencies. [04:53] Employee-growth at Choozle; the peaks that the company has hit. [06:15] Choozle's focus on programmatic advertising campaigns. [07:19] Costs involved in working with the company and the array of budgets they work with. [08:30] Current steps that Choozle is taking to extend their service for customers. [10:50] Trends in television and media consumption in the contemporary climate.  [11:25] Business during the pandemic and how Choozle is weathering the storm. [12:57] Customer acquisition strategies at Choozle over the last few years. [14:11] The type of startup Andrew would back right now! [14:51] Andrew's two essential book recommendations. [15:55] Why Andrew has returned to a simpler practice of note-taking.  
    Resources From The Interview:
     
    Andrew Fischer on Twitter Choozle  Roku Fire AT&T The Last Dance  Evernote   
    Must read books: The Hard Thing About Hard Things and Shoe Dog  
     
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 17 min
    4 Underrated SEO Plays That'll Double Your Organic Traffic

    4 Underrated SEO Plays That'll Double Your Organic Traffic

    we discuss four underrated SEO strategies that will help you boost your organic traffic. Updating your content and keywords, removing old dates from your URLs, and using power and pillar pages effectively will all contribute to reviving your organic traffic. Tune in to hear about the tools that will get you to your traffic goals. 
     
    TIME-STAMPED SHOW NOTES:
     
    [00:25] Today’s topic: 4 Underrated SEO Plays That Will Double Your Organic Traffic. 
    [00:39] Upgrade your content regularly. 
    [01:01] Consider your top performers and explore new keywords to update them. 
    [01:30] Boost your traffic by removing dates from your URLs.  
    [01:45] Write long-form pieces of content and consolidate different pieces together. 
    [02:04] Consider what Animalz does with their power and pillar pages.  
    [02:24] Turn your content into videos and put them on YouTube.  
    [03:01] That’s it for today!
    [03:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
     
    Links Mentioned in Today’s Episode:
     
    Ubersuggest
    ClickFlow
    Brian Dean 
    Animalz
    vidIQ
     
    Leave Some Feedback:
     
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
     
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7 min
    Consciously Building Culture into Your Company's DNA with Wade Foster from Zapier | Ep. #368

    Consciously Building Culture into Your Company's DNA with Wade Foster from Zapier | Ep. #368

    Zapier CEO and co-founder, Wade Foster, joins on us on Leveling Up today to discuss his business, remote work and the vital importance of building a company culture! It became apparent to Wade quite early on in the journey of Zapier that if they were going to grow in the right way and continue to scale what they were doing, a well-suited company culture was necessary. This led to the development of their ethos and core values and these steps have served the company immensely in recent years! We get to hear from Wade about some of the financial aspects of the company, including their freemium model and the way they lay out their pricing plan. He also comments on leadership, with particular reference to the challenges posed by a crisis. The global pandemic has provided many challenges for us all and Wade weighs in on his approach to these and making the most of the connected opportunities. The conversation also covers the utility of podcast appearances, hiring practices at Zapier, and profit-sharing! Tune in and hear it all!
     
    TIME-STAMPED SHOW NOTES:
    [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:54] Zapier's place in the no-code ecosystem! [01:39] A refresher on Zapier and where they are currently as a business.  [03:24] The freemium model at Zapier, the pricing model, and how they make money. [07:28] Key lessons in growth and scaling for Wade around remote work and company culture.  [09:41] Evaluating communication skills during the hiring process.  [11:54] Practical steps towards building better company culture! [14:41] Employee retention at Zapier and how the remote model contributes to this.  [16:09] Lessons that Wade has learned during the pandemic about leadership during crisis. [19:45] Feelings about the current uncertainty; the positive and negative sides of the pandemic. [21:17] Profit-sharing and employee incentives at Zapier. [24:20] How Wade thinks about podcast appearances; qualitative feedback and recruiting. [26:11] Wade's favorite recent business book: The Outsiders. [29:48] The usefulness of Workona and Krisp!  
    Resources From The Interview:
     
    Zapier Wade Foster  Wade Foster on Twitter Wade Foster Email Slack G Suite QuickBooks Trello MailChimp SalesForce Stripe Twilio Basecamp Glassdoor Nathan Barry Workona Krisp  
    Must read book: The Outsiders  
     
    Leave Some Feedback:
     
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
     
    Connect with Eric Siu: 
     
     
    Growth Everywhere Single Grain Eric Siu on Twitter  
     

    • 29 min
    How To Make 6 Figures Without A College Degree (A Tech CEO's Opinion)

    How To Make 6 Figures Without A College Degree (A Tech CEO's Opinion)

    You don't need a college degree to make 6 figures, even during this year's uncertain times.

    • 8 min

Customer Reviews

4.9 out of 5
273 Ratings

273 Ratings

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Eric does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Drew_3stacks ,

So much value in bite sized chunks

Eric is one of go to marketing and entrepreneurship gurus that has been instrumental in my digital marketing knowledge and acumen over the last 4 years now. Continue to put out value and push the narrative forward for the current and future generations.

Clarisse Gomez ,

Awesome Podcast!!!

Eric, host of the Leveling Up podcast, highlights all aspects of business, success and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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