299 episodes

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

Leveling Up with Eric Siu Eric Siu

    • Entrepreneurship
    • 4.9, 274 Ratings

Growth Everywhere is a weekly interview series with entrepreneurs and marketers on the latest in digital marketing and entrepreneurship. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. If you're interested in being on the show, e-mail eric@growtheverywhere.com.

    Podcasting Lessons After 2,000+ Episodes

    Podcasting Lessons After 2,000+ Episodes

    When I first started podcasting, I was only getting 9 downloads a day. This sad trend continued through the next 12 months... and even after 2 years I was only getting 30 downloads a day. Flash forward to today and I'm generating over 1.3 million downloads a month. What happened? In this clip we'll discuss the lessons I learned along the way of recording over 2,000 episodes!

    • 7 min
    How Sales Enablement Has Evolved with Elay Cohen, CEO of SalesHood. | Ep. #378

    How Sales Enablement Has Evolved with Elay Cohen, CEO of SalesHood. | Ep. #378

    Elay Cohen, CEO, and co-founder of SalesHood joins us on the show today to talk sales enablement platforms, dominating a category, and boosting sales through collaboration! SalesHood is a sales enablement platform that has been at the forefront of its niche as it evolved from its early adoption phase to a broad base market offering! We hear about the platform’s genesis where Elay realized the benefit of doing sales enablement to help companies grow while he was Senior VP of Productivity at SalesForce. From there, we learn what sales enablement actually means before Elay talks about the many companies who have experienced hyper-growth since adopting their platform. Elay weighs in on how SalesHood makes their money as well as shares metrics about their growth rates, ARR, and more! We also get into the effects of COVID on the success of SalesHood and their clients, and how the platform is perfectly suited to thrive at this time of increased migration to virtual. Elay does a great job of explaining the story behind how they arrived at a product to market fit, which leads into the topic of creating and dominating a category, and the role Elay’s book, Enablement Mastery, as well as his initiatives to create communities around sales enablement have played in this. Wrapping up, we hear Elay’s thoughts on his favorite book, tools, and CEOs so make sure to listen in and hear it all!
    TIME-STAMPED SHOW NOTES:
    [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing Elay Cohen and SalesHood, a sales enablement platform. [00:38] What led up to SalesHood; the need to build a system that helped with scaling.  [01:40] What sales enablement is and how it helps teams boost sales through collaboration. [02:35] Examples of companies using SalesHood that have experienced hyper-growth. [04:12] How SalesHood makes money using a price per seat model. [05:09] Metrics for revenue, growth, employee count, ARR, users, customers, and more.  [07:49] How COVID has helped SalesHood by enabling their clients to go virtual.  [08:36] The two-plus year journey taking SalesHood to product to market fit. [13:17] Creating/dominating a category and why Elay wrote Enablement Mastery. [17:18] The value of creating a community around a category to dominate it. [19:43] Elay’s book recommendation and what he’s learning from That Will Never Work. [20:47] Essential software tools Elay uses. [21:43] Why Elay is such a fan of Gordon Ritter, Jason Lemkin, and Carmel Jud. [23:39] The best way for people to find Elay online and connect with him.  
    Resources From The Interview:
     
    Elay Cohen Elay Cohen Email Enablement Mastery Arthur Do SalesForce DocuSign RingCentral Sage Verizon Ron Baden Domo Adobe Sign (EchoSign) Fortify Parker Harris Marc Benioff Telogis Arjun Gupta John Hopkins University Northern Illinois University University of Texas at Austin Stanford University Dreamforce Jira Google Drive Google Docs Google Slides Google Spreadsheets Gordon Ritter Emergence Capital Jason Lemkin Carmel Jud Rising International Must read book: That Will Never Work  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 24 min
    Why Most Internet Marketers Get Stuck With Their Income

    Why Most Internet Marketers Get Stuck With Their Income

    Does marketing mean making money? It can be very easy as a marketer to focus on all the ways to generate a profit and make a lot of extra cash through sometimes shady ways. But is that best for the long term? In this clip, Eric Siu shares his thoughts around long term strategies to develop a marketing breakthrough and avoid short term thinking. This will help you from getting stuck at a ceiling.

    • 9 min
    How Taylor Welch Grew Traffic and Funnels To A $24M/Year Company By Utilizing His Flywheel Approach And Reframing His Mindset | Ep. #377

    How Taylor Welch Grew Traffic and Funnels To A $24M/Year Company By Utilizing His Flywheel Approach And Reframing His Mindset | Ep. #377

    Making money is easy, according to our guest today, Taylor Welch, co-founder of Traffic and Funnels, but knowing how to invest and multiply wealth is the hard part. This is why he has made it his mission to arm people with the skills they need to grow their money and minds beyond self-imposed limits. We kick off this episode by learning more about Traffic and Funnels and how they help clients build online digital marketing systems and show high-level consultants, coaches and experts how to develop lead generation machines to scale businesses to seven figures a year. From there, we dive into the importance of mindset. For a long time, Taylor was a skeptic about how important it is, but through seeing the power of positive, intentional thinking firsthand, he now knows that it’s a foundational pillar of success. We then turn our attention to leadership where Taylor shares his approach. For him, it’s about fostering his team to be able to not only make decisions but understand the motivation behind their choices. It's not about not making mistakes; it’s about what you learn from them. We round the show off by delving into the flywheel approach to business, SalesMentor, and why all businesses don’t need to make money. Be sure to tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:04] Learn more about Taylor’s background and the work that he currently does. [02:23] Find out about Traffic and Funnels, what they do, and how they make money.  [04:26] The importance of mindset and why people stay stuck where they are. [05:48] Why Taylor believes it’s important to have lower ticket, affordable products. [08:35] Passion is an equally important driver in creating a product as money is.  [09:33] Where Taylor puts his time and energy in the business. [10:05] Taylor’s tips for entrepreneurs who want to scale their businesses effectively.  [11:39] Learn more about how Taylor coaches his leadership team and the approach he takes. [14:46] How Taylor thinks about risk when delegating decision-making.  [16:32] Some of the $10,000/hr. tasks Taylor dedicates his time to. [18:04] Why Taylor believes that leadership is the hardest part of running a company. [19:11] The marketing strategies that are helping Traffic and Funnels’ growth currently. [21:37] Find out how to strategically repurpose old content and frame it as new. [23:03] Traffic and Funnels’s approach to new ads and new offers. [26:01] The flywheel approach: How entrepreneurs create new businesses from existing ones. [27:03] Why it’s not necessary to build every business for money. [28:04] Learn about SalesMentor and the work that it does. [30:16] The book that’s shaped Taylor’s thinking and the tool he’s using in his business.  
    Resources From The Interview:
     
    Traffic and Funnels Taylor Welch on Instagram Taylor Welch on LinkedIn Wealth Cap Holdings ‎Daily Mind Medicine Chris Evans on LinkedIn Mastering the Rockefeller Habits Verne Harnish Russell Brunson Jay Abraham Ray Dalio Asana Elon Musk on Twitter Must read book: Principles  
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  
    Connect with Eric Siu: 
     
    Growth Everywhere Single Grain Eric Siu on Twitter

    • 32 min
    7 Little Things That Will Make A Big Impact On Your Income

    7 Little Things That Will Make A Big Impact On Your Income

    Improving your income can start with some very simple changes.
    1. Join peer groups Hang out with people that are near your level, a little ahead of you, and people that are way ahead of you. Being able to lean on other people's experience goes a long way.
    2. Find the right coaches If the Kobe Bryants and the Michael Jordans of the world have coaches, then you can definitely benefit from coaching too. But you need to have a really good idea of what you need.
    3. Understand relationship capital Build connections for yourself, and connect other people to help them. Being a connector goes a long way.
    4. Create a content habit Create content to learn about the things you're teaching; it'll help you articulate your thoughts more clearly too. Content helps people discover you, and that leads to more relationships.
    5. Have very specific goals Constantly remind yourself of what you're striving for. Put post-its where you brush your teeth | near your monitor | on your fridge, etc.
    6. Write down your top 3 goals for the day To achieve your larger goals, you have to achieve the smaller ones first. If you're getting 3 important (meaningful?) things done per day, you're well on your way to achieving what you want to.
    7. Create a health habit Get good sleep. Eat well. Exercise. You won't perform as well as you can at work if you're not healthy. It's not a waste of time to do those things, it's an investment into better performance.

    • 9 min
    How Clinton Sparks Helped Make FaZe Clan The Most Popular Esports Organization In The World | Ep. #376

    How Clinton Sparks Helped Make FaZe Clan The Most Popular Esports Organization In The World | Ep. #376

    Staying ahead of the pack and knowing what the next big thing is is not an easy skill, but it’s one today’s guest, Clinton Sparks, has mastered. As a Grammy-nominated producer, with over 75 million records sold, it would have been easy for Clinton to rest on his laurels and stick with music only. Instead, he is the former Vice President for Business Development at FaZe Clan, a professional esports company, author, and founder of Get Familiar Radio. Sparks  recently resigned from Faze and started the worlds most diverse gaming organization called XSET.
    We kick off the show by learning more about esports and why Clinton thinks marketers should be paying more attention to it. He talks about the importance of understanding this young, internet-savvy generation who can spot inauthentic advertising a mile away. We find out more about how to properly speak to gamers and discover what resonates with them. We then turn our attention to how Clinton’s upbringing fostered his entrepreneurial spirit and the value of building enduring relationships. Clinton struggled to find his place in the world, but through hard work, honoring his relationships, and showing empathy, he has managed to succeed. From there, we move onto the younger generation’s desire for fame over greatness and how the culture of instant gratification has devalued the true meaning of the hustle. Throughout the episode, Clinton highlights the importance of your reputation and ensuring that business deals are about reciprocity over financial gain. We wrap the show up with a look at what is on the horizon in the esports world along with the main takeaways from Clinton’s book, How To Win Big in The Music Business. Tune in today!
    TIME-STAMPED SHOW NOTES:
    [00:41] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:20] An overview of Clinton’s background and some of his professional achievements. [01:26] Why marketers need to pay more attention to and spend more in esports. [02:32] Clinton’s suggestions of good places to start when delving into esports marketing. [03:52] How the gaming mentality is different from the typical consumer. [05:26] Hear more about Wendy’s recent Fortnite marketing campaign. [07:42] Find out more about how Clinton always manages to stay ahead of the curve.  [09:41] The scene from Good Will Hunting that Clinton finds so relevant to the world today. [12:29] Clinton shares more on his book, How To Win Big in The Music Business.  [14:55] The importance of being honest about where you are and where you aspire to be. [15:50] Why Clinton thinks people should focus on greatness and not fame to truly succeed.  [18:36] Hear more about Clinton’s expanded definition of greatness. [19:35] Clinton’s tips on building great relationships and his dirt pile strategy. [22:05] What is currently exciting Clinton most in the esports world. [25:11] Why it’s important to consider how valuable a business deal is for the other person. [26:43] Hear about why Clinton’s favorite business tool is social media and how he uses it. [29:20] Clinton’s favorite business book. [31:45] What to expect from Clinton’s book, the main takeaways, and how to find it. [34:51] The best way to find Clinton online.  
    Resources From The Interview:
     
    Clinton Sparks on Instagram Clinton Sparks on Twitter Clinton Sparks on LinkedIn Clinton Sparks on Facebook How To Win Big in The Music Business FaZe Clan Get Familiar Radio. Samsung Beyoncé Pepsi Eminem Nordstrom Lady Gaga Wendy's Fortnite Good Will Hunting Wayne Gretzky Offset on Instagram Must read book:   
    Leave Some Feedback:
     
    What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get t

    • 36 min

Customer Reviews

4.9 out of 5
274 Ratings

274 Ratings

Grusha - ElitePodcastBookings ,

You can Level Up with Eric!

Cheers on the content you have on your podcast! We look forward to your next episodes!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Eric does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - from leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Drew_3stacks ,

So much value in bite sized chunks

Eric is one of go to marketing and entrepreneurship gurus that has been instrumental in my digital marketing knowledge and acumen over the last 4 years now. Continue to put out value and push the narrative forward for the current and future generations.

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