Growth Generation

Declan Dunn - Simply Responsive
  • 4.0 (1)
  • MARKETING
Growth Generation Podcast

The Growth Generation podcast explores the Stories on the Digital Cave Wall, with interviews and explorations into storytelling, content marketing, and organic community development in a social, mobile world. It’s not about you, it’s about them, and how they feel, and feel about, and with, your stories. Content marketing doesn’t begin with a problem, it begins with a story. What’s your story? Maybe we can share it and find new ways to tell stories and connect to that short attention span theatre called social media.

Episodes

  1. 12/11/2017

    Adapt and make your goals prove themselves true.

    Everyone applauds goal setting, even when the goals are off. Why setting step by step goals for 2018 might be getting in your way. It's a path of discovery, that adapts; adapt your goals instead of being led by them. Step by step helps, but in business it's all about how you adapt to the unexpected.

    3 min

  2. 11/07/2017

    What can Facebook Audience Insights teach you about growth marketing?

    It's not a world of funnels only as marketers see it, but it's also not just a world of visibility and reach as branding often sees it. Using Facebook Audience Insights, we look for who and where they do business to increase a consumer company's reach. We mix that with behaviors to get personalized and specific. Then we grow what works and discard the rest for next examples to do better than the first.

    5 min

  3. 11/06/2017

    What is the Growth Generation Podcast about?

    Growth Generation is about creating 3 experiences; you, your outsourcers and employees and even famly and friends, and the customer experience in meeting, learning, and doing business with you. I've been helping cure expertitis, an affliction where the person learning follows and copies someone else's model, instead of using that to invent and execute their own model. The result is confusion, wasted time, and wilting business. Growth Generation plants a seed in you, because you are the answer, you taking actions that you have the capability to execute. Learning by doing is the best way to learn, so why are so many stuck in the 20th century model of follow the guru? Returning to my roots as a mentor and educator, for the past few years I've been developing experiential learning systems, and applying them in small and large businesses.

    5 min

  4. 06/09/2015

    4 Social Media Lessons - The Origin Story of Remember.org

    You want to share your story, so you begin writing it down, separate from your audience. You try to deliver something to make them notice. What you’re doing is pitching darts at a target that doesn’t exist, because the dynamic nature of content marketing and social media means the old ways don’t work. Broadcasting tons of content is one old way that is dying, being replaced by a focus on listening, responding, and following up. In this first podcast, I share my Origin Story, how I learned to build a community teaching 50 million teachers and students with no funding, and no original content. It’s called Culture Sculpture, letting the audience share their story, and a weekly podcast. What’s your story?

    20 min

  5. 06/08/2015

    4 Content Strategy Lessons - Organic Social Communities

    Content strategy usually begins with your ideas, but what if you started with the audience, let them tell you what and how they want to get their content, and then started your strategy?

    8 min

  6. 05/05/2011

    How to Create an Interview That Generates Results & Joint Ventures

    Interviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over the past 5 years is that most people – myself included – really didn’t know how to conduct an interview, how to make it flow, and most importantly how to listen. I’m sharing this video excerpt – focusing on  How to Create an Interview That Generates Results & Joint Ventures PDF document that accompanies this…feel free to download this and use it to set up your next interviews. While this video whitepaper shares my viewpoint, the most important insight for me is to develop your listening skills and to ask good questions, and make the person you are interviewing feel comfortable and in a place where they can share their insights, their talents, and most importantly, helps them really let you know how it works for them. Watch the video, you can also download the audio only version here. I’m sure you have questions about interviewing other people, via Skype, video, etc….I’ve found that with longer interviews unless you can include some visuals, it’s best to share it as audio.  What’s your biggest challenge with interviews? Can I help shed some answers to your questions? If you’d like to know how to use email effectively, in conjunction with this video, check out this post

  7. 09/02/2009

    New Media Niche Discovery #2 – Spiritual Cinema Circle Audio Interview (You Don’t Have to Spray to Succeed)

    “I think being mainstream is probably a detriment.  You don’t have a particular audience to go for so you do what the movie studios do, you have to spray everybody, which costs you a fortune.” Stephen Simon, founder, Spiritual Cinema Circle (first audio interview excerpt below is about 8 minutes).   Back in 2004, I left my direct marketing agency world of big deals and ran into this small group of friends creating something called Spiritual Cinema Circle.  Like many in the affiliate world, I thought I knew it all, and while I like the project, I never dreamed it could have been a success.  Then I learned that within months of opening, they had 3,000 subscribers at about $20 a month, and I believe this rose to near 30,000 when they were acquired by Gaiam in 2006. This was one of my first projects after leaving the hard core world of lead generation, CPA deals, and affiliate marketing.  This project helped me understand the power of the niche and of small teams, and in an amazing way, the ability of dreams to become real.  Just listen to this interview and you’ll understand what I mean. Here’s the complete, 50 minute interview including much more on entertainment, new media, niche marketing, and Spiritual Cinema Circle.  Think of this when you try to go mainstream, or bash people with your old school tactics in social media.  There is a change, and it is profitable. Believe it…Stephen Simon did, and does, and it’s all driven by Friends. Peace, Declan

  • 7 Episodes

About

The Growth Generation podcast explores the Stories on the Digital Cave Wall, with interviews and explorations into storytelling, content marketing, and organic community development in a social, mobile world. It’s not about you, it’s about them, and how they feel, and feel about, and with, your stories. Content marketing doesn’t begin with a problem, it begins with a story. What’s your story? Maybe we can share it and find new ways to tell stories and connect to that short attention span theatre called social media.

Information

  • Creator
    Declan Dunn - Simply Responsive
  • Years Active
    2015 - 2017
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © 2020 Declan Dunn
  • Show Website
    Growth Generation

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