Growth Generation Declan Dunn - Simply Responsive

Everyone applauds goal setting, even when the goals are off.



Why setting step by step goals for 2018 might be getting in your way.



It's a path of discovery, that adapts; adapt your goals instead of being led by them.



Step by step helps, but in business it's all about how you adapt to the unexpected.

It's not a world of funnels only as marketers see it, but it's also not just a world of visibility and reach as branding often sees it. Using Facebook Audience Insights, we look for who and where they do business to increase a consumer company's reach. We mix that with behaviors to get personalized and specific. Then we grow what works and discard the rest for next examples to do better than the first.

Growth Generation is about creating 3 experiences; you, your outsourcers and employees and even famly and friends, and the customer experience in meeting, learning, and doing business with you.



I've been helping cure expertitis, an affliction where the person learning follows and copies someone else's model, instead of using that to invent and execute their own model. The result is confusion, wasted time, and wilting business.



Growth Generation plants a seed in you, because you are the answer, you taking actions that you have the capability to execute. Learning by doing is the best way to learn, so why are so many stuck in the 20th century model of follow the guru?



Returning to my roots as a mentor and educator, for the past few years I've been developing experiential learning systems, and applying them in small and large businesses.

You want to share your story, so you begin writing it down, separate from your audience. You try to deliver something to make them notice.

What you’re doing is pitching darts at a target that doesn’t exist, because the dynamic nature of content marketing and social media means the old ways don’t work.



Broadcasting tons of content is one old way that is dying, being replaced by a focus on listening, responding, and following up.

In this first podcast, I share my Origin Story, how I learned to build a community teaching 50 million teachers and students with no funding, and no original content.

It’s called Culture Sculpture, letting the audience share their story, and a weekly podcast.

What’s your story?

Content strategy usually begins with your ideas, but what if you started with the audience, let them tell you what and how they want to get their content, and then started your strategy?

Interviews are one of the best ways to generate content and connect you to people in this world increasingly driven by social media. What I found in my mentoring over the past 5 years is that most people – myself included – really didn’t know how to conduct an interview, how to make it flow, and most importantly how to listen.

I’m sharing this video excerpt – focusing on  How to Create an Interview That Generates Results & Joint Ventures PDF document that accompanies this…feel free to download this and use it to set up your next interviews.

While this video whitepaper shares my viewpoint, the most important insight for me is to develop your listening skills and to ask good questions, and make the person you are interviewing feel comfortable and in a place where they can share their insights, their talents, and most importantly, helps them really let you know how it works for them.

Watch the video, you can also download the audio only version here.



I’m sure you have questions about interviewing other people, via Skype, video, etc….I’ve found that with longer interviews unless you can include some visuals, it’s best to share it as audio.  What’s your biggest challenge with interviews? Can I help shed some answers to your questions?

If you’d like to know how to use email effectively, in conjunction with this video, check out this post