Did you know even manufacturers can develop fan bases?
It may sound far-fetched. But, at the core of fandom, you’ll find that it’s simply delivering what the customer wants.
In this #Growth episode of the Industrial & Manufacturing podcast, Todd catches up with the author of the bestselling The New Rules of Marketing and PR and the Amazon #1 release Fanocracy, David Meerman Scott.
The two discuss:
How and why fandom happens to organizations Why successful fandom starts with the organizational leadership Steps to developing a strong fan base for any type of business This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results.
You can find this interview, and many more, by subscribing to the Industrial & Manufacturing podcast on Apple Podcasts, on Spotify, or here.