47 episodes

Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined.

Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.

Growth Journal with Jasper Jasper Meurs

    • Business

Welcome to Growth Journal hosted by Jasper Meurs. We take a deep dive into ways in which your business can achieve growth in ways you may not have imagined.

Industry insights from myself and my guests will help you see your own growth potential through a new lens and through that process, we focus on areas of ourselves which sometimes need just as much care, attention to detail, and opportunities for growth.

    How The Gstaad Guy Influences The Affluent

    How The Gstaad Guy Influences The Affluent

    The Gstaad Guy is an Instagram account that creates parody content about the 1%, in the process positioning himself as the perfect account to influence the affluent.


    Additional Resources
    YouTube video for this episode The Gstaad Guy Instagram Account Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com

    • 9 min
    How Belmond Inspires Future Guests Through Great Instagram Posts

    How Belmond Inspires Future Guests Through Great Instagram Posts

    Belmond is a Luxury Hotel Chain that I think does a great job at their marketing. More specifically one of my core believes in marketing: Don't Sell.


    Most of the time people aren't looking to be sold at the moment when you reached them with your marketing message. So the best thing to do is to inspire them instead of selling to them.
     
    Belmond is especially great at this when you look at their Instagram accounts. The work with a variety of influencers that have an overlapping audience with their own, resulting in the most amazing Instagram photos of their locations.
     
    In this episode I will look at Belmond's Instagram, Email Marketing, Social Ads and Website while analyzing how they are doing things differently and what we can learn form this. Asking myself questions like:
    How are they using each marketing channel? What are they doing different than most brands? Are there things they could improve? At the end of this episode I'll also sum up the different learnings and link them to tips that you can use for your business.

     
    Additional Resources
    Watch this episode on YouTube Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com

    • 28 min
    Optimizing Google Ads Campaigns for Peak ROI

    Optimizing Google Ads Campaigns for Peak ROI

    Optimizing Google Ads campaigns shouldn't be difficult. There are just a couple of really important concepts that you will need to keep in mind while optimizing your campaigns. Master this concept and your campaign ROI will be going up really soon!


    Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com
     
    My FREE Webinar Checklist


    Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!

    • 24 min
    Using AI Tools Like ChatGPT and The New Bing To Accelerate Your Marketing and Content Creation with Nick Notas

    Using AI Tools Like ChatGPT and The New Bing To Accelerate Your Marketing and Content Creation with Nick Notas

    In this episode I am joined by Nick Notas, a dating and confidence consultant, to have a conversation about the impact of conversational AI on our work and mainly on content creation. With ChatGPT and the New Bing there is a lot happening in this space, so I hope this will bring some value to you!

    Nick Notas
    Website YouTube Instagram TikTok Additional Resources
    New Bing experience ChatGPT Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com
     
    My FREE Webinar Checklist


    Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!

    • 54 min
    How SUITSUPPLY Is Doing Email Marketing Right And What You Can Learn From This

    How SUITSUPPLY Is Doing Email Marketing Right And What You Can Learn From This

    10X your email marketing results by adding more personalization and relevance to your email strategy. In this episode I will talk about how SUITSUPPLY is a great example of how to do email marketing right. We'll also take some lessons from this on how we can improve our own email marketing.


    Additional Resources
    Blog post: Relevance is the key to (email) marketing success Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com
     
    My FREE Webinar Checklist


    Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!

    • 10 min
    I Don't Like Email Newsletters!

    I Don't Like Email Newsletters!

    The time of a one size fits all email newsletter is long gone. If you want to be successful at email marketing, you have to personalize your emails.
     
    Connect with Me
    YouTube: https://www.youtube.com/jaspermeurs
    Instagram: https://www.instagram.com/jaspermeurs/
    TikTok: https://www.tiktok.com/@jaspermeurs
    LinkedIn: https://www.linkedin.com/in/jaspermeurs/
    Email: podcast@jaspermeurs.com
    Website: www.jaspermeurs.com
     
    My FREE Webinar Checklist


    Have you downloaded my FREE webinar checklist yet? I handcrafted it myself based on everything I learned running webinars and attracting high-quality leads in the process. Click here to get your free webinar checklist!

    • 5 min

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