19 episodes

The Growth Led podcast features industry leading growth & product experts in a highly engaging semi-regular format. Visit GrowthMinded.co for more growth resources.

Growth Led Podcast Craig Zingerline

    • Business
    • 5.0 • 5 Ratings

The Growth Led podcast features industry leading growth & product experts in a highly engaging semi-regular format. Visit GrowthMinded.co for more growth resources.

    Growth Led Podcast - How the Apple iOS 14.5 updates impact marketers (and introduce a huge opportunity)

    Growth Led Podcast - How the Apple iOS 14.5 updates impact marketers (and introduce a huge opportunity)

    In this solo episode, I outline what I think around the iOS 14.5 changes and if we're heading into "Advergeddon" with these changes or not, what the changes mean for advertisers, and...most importantly, why I think this is a huge opportunity for great marketers to up their game, work more closely with product managers, and use the product and activation strategies to do more post-click.

    Some resources to read include:
    https://9to5mac.com/2021/04/22/apple-expanding-its-app-store-ads-business-rolling-out-suggested-app-ads/https://www.cnet.com/how-to/ios-14-5-lets-you-stop-iphone-apps-from-tracking-you-and-it-takes-less-than-a-minute/https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/Visit us at growthuniversity.io for upcoming programs and events!
    Support the show (https://bit.ly/growthuni)

    • 8 min
    Growth Led Podcast - Hillary Weiss

    Growth Led Podcast - Hillary Weiss

    Today I interview Hillary Weiss. Hillary is the Founder of Statement Piece Studios, is a Creative Director, Messaging Strategist, Coach and Speaker. 

    The topics we discussed were:
    Working with small business owners on what makes them unique How to package your products and services to make more money, get invited to talk at conferences, and create & sell your own frameworks. Transitioning from being a tactician to strategy and coaching. Should entrepreneurs and CEOs build their own personal brands?How to build your personal brand?Should you close a business because you don’t enjoy it ?





    Support the show (https://bit.ly/growthuni)

    • 39 min
    Growth Led Podcast - Marcus Bullock

    Growth Led Podcast - Marcus Bullock

    In this interview, I spoke with Marcus Bullock, CEO of Flikshop. 

    This is an incredible story and journey that Marcus has been on.  After spending eight years in prison and experiencing the depths of despair after realizing he wasn't getting out early, Marcus found the strength to make it through his sentence, get out into the world again, and build a wildly successful business from scratch. All the while helping other formerly incarcerated people build up their lives again after serving time.

    After selling that business, he found his calling helping families stay connected when a loved one is incarcerated via Flikshop. 

    We walked through the incredibly difficult journey of life in prison, what it felt like to be on the inside, and what the nexus of Flikshop was.

    This was a powerful and eye opening discussion, and I'm grateful that Marcus spent so much time on the show. 

    Learn more about Marcus and Flikshop at https://www.flikshop.com
    Support the show (https://bit.ly/growthuni)

    • 50 min
    Growth Led Podcast - Apple iOS 14, Facebook, and future advertising challenges

    Growth Led Podcast - Apple iOS 14, Facebook, and future advertising challenges

    In this episode, Jen Bryan and I discuss all things Apple iOS 14 changes, what it means for advertising, and why Facebook is up in arms.

    We go deep into the ways to navigate these changes. 

    Enjoy!
    Support the show (https://bit.ly/growthuni)

    • 28 min
    Growth Led Podcast - Brian Kardon

    Growth Led Podcast - Brian Kardon

    Today's episode features Brian Kardon, CMO of Invision. 

    We covered a lot of ground. Topics include:


    How Brian handles a large organizational role leading both marketing and sales - this was fascinating to see how he approaches thisWe cover product led growthWhat main metrics he tracks across the organization to ensure growth is on trackThe $5 million dollar launch failure and the mindset of experimentationHow massive companies keep reinventing themselves to continue growthWhat the future of remote work looks likeWhy companies need to see the light - pulling a quote from Amanda Gorman's inspirational inauguration poemAnd so much more!Brian can be found on Twitter and LinkedIn.
    Support the show (https://bit.ly/growthuni)

    • 26 min
    Growth Led Podcast - Jay Woodard

    Growth Led Podcast - Jay Woodard

    In this episode I interview Jay Woodard. Our main topic was one of overcoming failure as an operator and entrepreneur, learning how to rebound, and ensuring we don't make the same mistakes again. 

    Jay's donut shop - Huckleberry donuts - in Ireland became so popular he had 400+ people waiting in lines around the block, and was selling out donuts within minutes.

    This demand was so great that it prompted scale, only to be met with countless challenges. 

    Tune in to hear how Jay rebounded and is now building something great again.

    Jay has now gone on to found a brand & storytelling agency: https://www.ad32agency.com/
    Support the show (https://bit.ly/growthuni)

    • 23 min

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