28 episodes
Growth Led Podcast Craig Zingerline
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- Business
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5.0 • 5 Ratings
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The Growth Led Podcast focuses on growth, marketing and founder stories through the lens of failure - those early and sometimes dark days where you may have felt like giving up on your idea, but you kept at it. Those periods of times when things were going well, then stopped working. Or when you had to completely disrupt how you were doing things to get on the right path. We’ll get to the inspirational aspects of how founders and companies found success, but will outline key points along the journey that were challenging, and these challenges were overcome.
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Growth Led Podcast: Best Bits
This week on the Growth led Podcast we revisit some of the best bits and clips from past episodes including special guests Jeanne L. Hopkins and Christian Brown.
00:09 - Clip from Activation Strategies with Craig Zingerline
05:26 - Clip from Insights on Culture and Team Building with Christian Brown
11:52 - Clips from Experimentation with Craig Zingerline
18:03- Clip from Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins
24:18 - Clip from Retention with Craig Zingerline
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
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Experimentation with Craig Zingerline
Welcome to the Growth Led Podcast. This week I am talking about Experimentation, the six steps I follow when carrying out experiments and some case studies and examples.
To access the materials referenced by Craig, please go to bit.ly/vgmodels.
00:00 - Introduction
00:33 - Episode Overview and Access to Materials
01:06 - Examples of Experimentation
04:27 - The Experimentation Framework
09:39 - How do Experiments Work in Practice
16:43 - Future Experiments and Next Steps
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
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Insights on Culture and Team Building with Christian Brown
Welcome to the Growth Led Podcast. This week I am talking to Christian Brown, Co-Founder and Chief Marketing Officer of Glewee and Forbes 30 under 30 2023.
Glewee the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals.
As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today
Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding.
00:00 - Introduction
08:55 - What Inspired The Creation of Glewee: Influencer Marketing Platform
12:10 - Christian Shares Difficulties and Importance of Teamwork
16:15 - The Role of Team in Business Growth and Reflections
26:52 - Team Culture and its Resilience: Dealing with Employee Turnover
29:29 - Entrepreneurial Lessons: The Value of Customer Feedback and Embracing Failure
31:12 - Reflecting on the Past vs Looking at the Future
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
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Product Market Fit with Craig Zingerline
Welcome to the Growth Led Podcast.
This week I am talking about Product Market Fit.
Some key points I touch on are:
Why understanding Product Market Fit is important How to know when you have itDeveloping, testing, Iterating and improving your product02:16 - Introduction to Product Market Fit
03:57 - Understanding the Importance of Product Market Fit
04:27 - Measuring Product Market Fit: Quantifying Your Success
09:43 - Accelerating the Journey to Product Market Fit
12:24 - The Power of Proxy Metrics
15:00 - The Tough Reality of Product Market Fit
16:10 - Common Causes of Failure in Achieving Product Market Fit
19:09 - Key Indicators of Successful Product Market Fit
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
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Sharing the Wins and Losses of Growing Businesses with Jeanne L. Hopkins
Welcome to the Growth Led Podcast. This week I am talking to Jeanne L. Hopkins about times in her career where she experienced some lows and how she learned from them.
Jeanne is the Founder of Salty Marketing Group, working as a fractional CRO and CMO, offering GTM planning for B2B tech companies. In additional to many other roles, she served as CMO for spend management software company Lola.com, founded by Paul English and acquired by Capital One in 2021.
00:56 - Introduction
2:46 - AI and the Present Market
5:41 - The Importance of Editing
9:01 - Trusting Your Team
10:17 - Conference Failures
15:13 - Leveraging Team Expertise
16:30 - Life & Career Struggles
22:19 - Starting Fresh at a Startup
23:21 - Campaign Failures & Lessons
28:59 - Efficient Funnel Management
33:12 - Why Customer Retention is Critical
38.01 - Aligned Product & Marketing
41:45 - Breaking Free from Perfection
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
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Activation Strategies with Craig Zingerline
Welcome to the Growth Led Podcast.
This week I am talking about Activation Strategies. I chat about what Activation is, why it is important for businesses as well as sharing real life successful activation strategies. I also discuss some common mistakes and how to avoid them.
00:28 - Introduction
00:46 - Overview of Activation
01:42 - Where Does the Activation Occur?
03:04 - End-Point Acquisition Goal
06:40 - Key Factors in Activation: Intent and Leverage
10:00 - Product Led Growth: Can it be relied upon?
11:10 - Common Activation Pitfalls
14:08 - Miro: A Successful Activation Example
Craig Zingerline
https://www.linkedin.com/in/craigzingerline/
@craigzingerline
Support the show