52 episodes

The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more.

Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses.

Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer trying to get their footing, each episode is sure to teach you something of value.

Growth Machine Marketing Podcast Amanda Natividad

    • Marketing
    • 5.0 • 10 Ratings

The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more.

Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses.

Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer trying to get their footing, each episode is sure to teach you something of value.

    #34 How to Manage Content When You’re Not a Content Marketer

    #34 How to Manage Content When You’re Not a Content Marketer

    One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor?
    Our very own VP of Content, Heather Leith, joins us today to answer that question. Heather manages our team of editors who publish over 100 articles per month for Growth Machine’s clients.
    We chat about:
    A scalable way to properly learn brands’ various styles and voices Managing client expectations Advice for freelance writers And much more!
    Show Notes: 0:54 -  VP of Content, Heather Leith, describes how the editorial team and processes at Growth Machine have evolved.
    7:12 - SEO-informed writing and editing: What makes it different?
    9:03 - How Growth Machine finds great writers for client projects. 
    11:27 - The process of discovering each client’s style and brand voice. 
    19:00 - How do our in-house editors work with our freelance writers to ensure each piece of content captures the style of the client?
    20:54 - Client management and the importance of working through initial concerns from the client. 
    25:45 - Heather describes a common concern from new clients and how we typically address it.
    28:39 - Price per word vs. price per article. 
    30:54 - Setting your prices as a freelance writer starts with being mindful of both your ideal rate and what the market is paying. 
    34:16 - In speed round style, Heather talks about red flags in a writer, how to prepare for hiring a content marketing agency, and what content managers need to be mindful of. 
    46:25 - Heather leaves her advice for business owners who are looking to outsource their SEO and content marketing efforts. 
    Links: The Writer Finder (9:23)
    How We Hire Great Writers at Growth Machine (9:28)
    How to Make a Content Style Guide (20:45)
    Connect with Heather Leith: https://twitter.com/heatherleithal
    Growth Machine & Amanda Natividad: https://growthmachine.com/
    https://twitter.com/growthmachine__
    https://twitter.com/amandanat

    • 48 min
    #33 SEO for Content Marketers at Any Level, in Any Industry

    #33 SEO for Content Marketers at Any Level, in Any Industry

    As soon as I began following SEO expert Kameron Jenkins’ work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels.
    So I was super excited to have her on the show. Kameron is now a content lead at Shopify and we got to talk about:
    Communicating the value of SEO to the c-suite Balancing a content strategy across short and long tail keywords Knowing when it’s time to refresh content And lots more!
    Show Notes 0:53 - Kameron talks about how she got into SEO and what Google’s changes in algorithm have taught her along the way. 
    4:51 - How Kameron’s experiences working on the agency side of things helped develop her expertise in SEO.
    6:46 - Why invest in SEO, and how do you communicate that to your C-level officers?
    9:19 - SEO can be just as attributable as paid ads.
    10:30 - Kameron shares more about her current role as a Content Lead at Shopify.
    13:15 - Short and long tail keywords. Investing in content that supports your brand.
    17:49 - Setting traffic goals: It’s not always about more eyeballs to your offer, it’s about getting the right eyeballs to your offer.
    20:28 - Should you date your content, and when is it time to refresh an existing post?
    26:19 - Using link building to build your site’s authority and trust with Google.
    29:56 - Kameron gives her recommendation on where you can host and manage your new site when starting out.
    33:38 - The future of SEO.
    Links Marketo (9:07)
    Shopify (12:57)
    Conde Nast (22:21)
    Aleyda Solis’ Template (24:38)
    HARO (27:33)
    Wordpress (30:32)
    Squarespace (30:55)
    Wix (30:56)
    Podia (31:50)
    Substack (31:51)
    Connect with Kameron Jenkins: https://twitter.com/Kammie_Jenkins
    Growth Machine & Amanda Natividad: https://growthmachine.com/
    https://twitter.com/growthmachine__
    https://twitter.com/amandanat

    • 39 min
    #32 The 3-Step Framework to Making Your Brand Stick

    #32 The 3-Step Framework to Making Your Brand Stick

    There’s a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience.
    Adapted from psychologist BJ Fogg’s habit-forming framework, Ramli John, Managing Director and ProductLed and author of the new book, “Eureka,” explains how it applies to user onboarding journeys:
    Make it easy. (Create helpful content that can grow your organic traffic.) Increase motivation. (Explain the outcomes you give your customers.) Add prompts. (Remind customers of your value.) Listen to the episode to learn how to apply it to your content and user onboarding strategy.
    You’ll also learn:
    User onboarding done right The importance of saying “no” How Ramli secured his first podcast sponsorship for Growth Marketing Today. You can read the first chapter of Ramli’s new book, “Eureka,” on ProductLed.com/Eureka.
    Show Notes: 1:08 - Saying “no” to opportunities that don’t fit the direction you’re heading in. 
    5:40 - Ramli talks about the intersection of teaching and marketing and what his experience as a college professor has taught him.
    8:58 - Human connection: Why successful podcasts are far more than just the numbers and stats behind it. 
    14:06 - Ramli talks about Growth Marketing Today’s LinkedIn sponsorship.
    15:55 - Ramli talks about his upcoming book, Eureka, which is geared towards those looking to improve their user onboarding. 
    18:10 - What are the 3 key stages in user onboarding?
    21:06 - How product marketers can help consumers reach their "Aha!" moments early on in the process.
    24:50 - The critical role content plays in communicating value to customers. 
    30:50 - Ramli shares an example of a company who continues to provide value through the onboarding process.
    32:45 - How does onboarding play into retention rates?
    36:16 - It should be clear from the start the role each department plays in the onboarding process.
    Links: Andrew Capland on LinkedIn - Work Horse vs. Show Horse (3:53)
    Growth Marketing Today Podcast (9:00)
    Positive Human - Marketing Lessons (10:10)
    How I Built This Podcast (15:12)
    ProductLed (16:44)
    The Mom Test by Rob Fitzpatrick (17:08)
    Product-Led Growth by Wes Bush (17:48)
    Wave Accounting (22:36)
    BJ Fogg's Behavior Model (25:50)
    1st Chapter of Eureka (40:06)
    Connect with Ramli John: https://twitter.com/RamliJohn
    https://www.linkedin.com/in/ramlijohn/
    https://productled.com/
    https://growthtoday.fm/listen/
    Growth Machine & Amanda Natividad: https://growthmachine.com/
    https://twitter.com/growthmachine__
    https://twitter.com/amandanat

    • 41 min
    Mini Episode: The Critical Authority Threshold Might Be Holding You Back

    Mini Episode: The Critical Authority Threshold Might Be Holding You Back

    Having grown dozens of brand new websites, we’ve never seen a smooth up-and-to-the-right chart of organic traffic growth.
    Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross after some combination of publishing regularly, link building, and patience. It usually takes six months.
    Learn more about this theory in our 8-minute audio version of our blog post, “The Critical Authority Threshold: Why Patience Pays in SEO,” read by Amanda Natividad, Head of Marketing for Growth Machine.
    Show Notes: 1:09 - The Critical Authority Threshold
    2:10 - How to Cross the Critical Authority Threshold
    4:39 - Why "No Results" Isn't "No Results"
    5:29 - Quitting Early and the Critical Authority Threshold
    6:46 - Analyzing Your Strategy: Is the CAT Holding You Back?
    Links: The Critical Authority Threshold: Why Patience Pays in SEO 
    Link Building (2:16)
    Tracking Metrics (4:59)
    Publishing Cadence (5:05)
    SEO Strategy (7:53)
    Contact Growth Machine (8:25)
    Find us on Twitter: Amanda Natividad: @amandanat
    Growth Machine: @growthmachine__

    • 8 min
    #31 Peep Laja on How Small Businesses Can Build a Moat

    #31 Peep Laja on How Small Businesses Can Build a Moat

    There are two ways a company can carve out its differentiation: by out-innovating the competition, or by competing on your messaging. As categories become more crowded, brands nailing their messaging is going to become more important.
    Peep Laja, CEO of Wynter, joins the show today to dive deeper into his marketing philosophies, and how Wynter is helping companies validate the effectiveness of their website copy — and in turn, scale their businesses.
    We discussed…
    How Peep’s SEO background informs his outlook on marketing Uncovering blind spots in your copywriting One piece of marketing advice he would give his younger, data-driven self ...and so much more. 
    Show Notes:
    1:16 - Differentiation can best be done in one of two ways...
    4:39 - How Peep’s SEO knowledge informs his outlook on marketing.
    8:38 - Having a strong point of view can lead to higher engagement and interest. 
    12:05 - Peep talks about his company, Wynter, and the copywriting problems they’re solving.
    17:22 - Qualitative vs. quantitative data.
    19:06 - You can improve your copywriting by uncovering “blind spots,” and knowing what the right problem to address is. 
    24:31 - Discovering what your selling point is and how to frame it.
    27:27 - Why the delivery of your message is often more important than the channel.
    28:35 - Peep shares his advice on the importance of brand. 
    33:20 - Differentiation vs. distinction. In what ways can you give your brand a competitive edge?
    Links: Typeform (3:08)
    Black Rifle Coffee (4:07)
    CXL (5:05)
    Wynter (6:14)
    Wynter Games (8:07)
    Connect with Peep Laja: https://peeplaja.com/
    https://twitter.com/peeplaja
    https://wynter.com/
    Growth Machine & Amanda Natividad: https://growthmachine.com/
    https://twitter.com/growthmachine__
    https://twitter.com/amandanat

    • 36 min
    Mini Episode: Creating Viral Loops in Content, Marketing, and More

    Mini Episode: Creating Viral Loops in Content, Marketing, and More

    A viral loop within The Knot accomplishes something you’d never guess.
    Their wedding style quiz gives brides and grooms-to-be suggested venues and style inspiration.
    But it actually grows their B2B business with wedding vendors.
    Learn more about this viral loop — and how you can create your own — in this 9-minute audio version of our blog post, “Create Viral Engagement Loops To Drive Customer Retention,” read by Amanda Natividad, Head of Marketing for Growth Machine.
    Show Notes: 1:12 - What Is a Viral Loop, Anyway? 
    3:28 - How To Use Viral Engagement Loops To Grow Your Startup 
    6:33 - Types of Viral Loops: Choosing the Engagement Loop for Your Company
    8:29 - Increase Virality Through Engagement Loops 
    Links: Amanda Goetz (0:45)
    House of Wise (0:47)
    #19 Amanda Goetz Tells You How to Tap into Your Superfans (0:56)
    How we built a large team of freelancers (3:21)
    wedding style & vision quiz (3:58)
    How to Boost Email Signups by 528% With a Simple Quiz Funnel (7:49)
    Finding Balance Between Content Creation and Distribution (8:15)
    Contact Growth Machine (9:17)
    Find us on Twitter: Amanda Natividad: @amandanat
    Growth Machine: @growthmachine__

    • 9 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Corey Haines ,

Cutting edge

The growth machine team is cutting edge and never fails to surface great ideas! Always impressed with their production quality.

Samanthac124 ,

Learning a lot from the diversity of guests

I’m not a fan of podcasts in general but I don’t miss an episode. I enjoy the nitty gritty that each guest shares.

Beerlover1993 ,

Epic podcast!

Loving Nats content, keep rocking!

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