24 episodes

The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more.

Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses.

Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer trying to get their footing, each episode is sure to teach you something of value.

Growth Machine Marketing Podcast Nat Eliason

    • Marketing
    • 5.0 • 7 Ratings

The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more.

Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses.

Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer trying to get their footing, each episode is sure to teach you something of value.

    #19 Amanda Goetz Tells You How to Tap into Your Superfans

    #19 Amanda Goetz Tells You How to Tap into Your Superfans

    If you want to listen to only one podcast about brand marketing, this is the one.
    Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. 
    She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode we cover…
    Building a community on Twitter  A hot take on net promoter scores The beauty of building viral loops into your product A sneak peek of Amanda’s semi-stealth startup, House of Wise Show Notes:
    0:51 - Curating your Twitter feed and utilizing Twitter to build your network. 
    5:45 - Forming personal connections on social media. (Hint: vulnerability) 
    9:35 - Why values and connections are key in brand-building.
    13:51 - Most companies fail in their retention strategy. 
    17:10 - Strategies for finding your superfans or loyalists and using their feedback.
    20:24 - NPS and use of data from consumers.
    22:30 - A brand/product secret: building viral loops into your product.
    28:20 - Amanda shares her initial thoughts on marketing strategy for her own startup
    31:18 - Middle management and how senior leadership can support their growth.
    38:13 - How do you come to an agreement with someone who is “strong but wrong?”
    Links:
    How To Build a Community Online
    Growing your Twitter following - Amanda Goetz YouTube  (0:51)
    Fast (14:02)
    Matthew Kobach tweet (14:05)
    The Knot (22:33)
    Drybar - Alli Webb (30:21)
    Find us on Twitter:
    Amanda Goetz: @AmandaMGoetz
    Amanda Natividad: @amandanat
    Growth Machine: @growthmachine__

    • 41 min
    Mini Episode: How to Get Executive Buy-in for Content Marketing

    Mini Episode: How to Get Executive Buy-in for Content Marketing

    This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case.
    Show Notes
    1:14 Show the Missed Opportunity
    3:01 Make a Case for PR Announcements and Owning the Traffic
    4:43 Enhance the Customer Experience
    6:23 Create Value With Business Partners
    7:30 Enable Your Sales Team
    8:26 Once You Have Buy-In, Collaborate on KPIs
    Links
    Original post: How to Get Executive Buy-in for Content Marketing
    Setting up a blog (1:18)
    WordPress themes (2:13)
    Traffic projection spreadsheet (2:27)
    PR Newswire (3:15)
    Ahrefs (4:54)
    Zapier (4:55)
    Zapier's recent blog post (5:13)
    Levels (5:45)
    Corinne Watson Podcast episode (7:19)
    Growth Machine case study (8:02)
    SEO-focused metrics for success (9:07)
    Contact Growth Machine (9:56)
    Find us on Twitter:
    Amanda: @amandanat
    Growth Machine: @growthmachine__

    • 9 min
    #18 DTC 101: Your KPIs Might Be Hindering Long-Term Growth

    #18 DTC 101: Your KPIs Might Be Hindering Long-Term Growth

    If you’re looking for a masterclass in direct-to-consumer marketing, start here.
    Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. 
    In this episode, we discuss:
    Special offers: Why gift cards to your own store are better than discount codes KPIs: How to use KPIs to foster your long-term marketing strategy Effective social media ads: Creative that fits in natively with the platform but also stands out Black Friday Cyber Monday: How it’s poised to be a logistics nightmare and how you can set yourself up for success Show Notes:
    0:36 - Austin talks about his work as an Ecommerce Business Coach, and why that title best suits the services he provides to clients.
    4:55 - Challenges clients often face while managing their budget in relation to their growth.
    6:48 - Allocation of marketing spend: when should you start diversifying across different channels?
    9:44 - Demand generation vs. demand capture. Importance of knowing the fundamentals of the platform you are advertising on. 
    15:42 - Coupon codes and special offers have become not only common but expected in ecommerce today; ways to track performance and cost effectiveness of your offer.
    20:29 - How price points can increase the consumer’s desire for a product.
    24:48 - Pricing dynamic in subscription-based businesses. 
    30:17 - Customer acquisition cost in organic vs. paid traffic. 
    32:43 - Key performance indicators in email marketing. Long-term thinking. 
    38:14 - What the upcoming holiday season may bring for ecommerce stores and brands. 
    43:08 - Be sure to check out Austin’s website Brand Growth Experts and podcast, Ecommerce Influence.
    Links:
    Austin’s community (join here) (16:30)
    Honest Company (26:15)
    Winc (26: 22)
    Four Sigmatic Coffee (27:04)
    ARPU (28:20)
    Electric SMS (28:22)
    Recharge (28:25)
    Austin's coaching business: Brand Growth Experts
    Austin's podcast: Ecommerce Influence
    Find us on Twitter:
    Austin: @a_brawn
    Amanda: @amandanat
    Growth Machine: @growthmachine__

    • 44 min
    Mini Episode: 4 Signs You're Ready for Link Building

    Mini Episode: 4 Signs You're Ready for Link Building

    Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. 
    Show Notes:
    2:39 - When you have something worth linking to
    3:43 - When you’ve optimized content production
    5:02 - When you change your URL or rebrand
    6:18 - When you’re in a competitive niche or need faster results
    9:02 - Different ways to do link building
    12:04 - The positive feedback loop
    Links:
    Ski-related Zoom backgrounds (1:05)
    The Washington Post article (1:06)
    Webflow University (4:56)
    Ahrefs (5:22)
    Moz (5:23)
    How Growth Machine does link building (9:06)
    Backlinko’s Technique (9:40)
    Dead Link Checker (10:36)
    Ahrefs’ Broken Link Checker (10:38)
    Buzzfeed Food (11:16)
    Foodbeast (11:17)
    Help a Reporter Out (11:27)
    Publishing SEO-Optimized Content (12:08)
    Hire Growth Machine (12:26)
    Find us on Twitter:
    Amanda: @amandanat
    Growth Machine: @growthmachine__

    • 12 min
    #17 How Kaleigh Moore Uses Twitter to Build Her Brand

    #17 How Kaleigh Moore Uses Twitter to Build Her Brand

    Whether you’re a business owner, retailer, freelancer, or copywriter —  Ecommerce Expert and Writer Kaleigh Moore has advice for you.
    There are lots lessons to unpack, such as:
    How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an editor Hot takes and trends in the e-commerce space — especially in time for Black Friday and Cyber Monday. Show Notes
    1:01 - How to adapt your writing style to match the tone of your work and align with your goals.
    3:32 - Utilizing feedback from your editor in order to strengthen your writing. 
    5:02 - Kaleigh talks about the path to making her freelance work sustainable, and how her mindset has shifted from the start of her journey.
    8:35 - Why authenticity and storytelling is important in building your personal brand. Sticking to your message and mission.
    15:08 - Engaging with your audience, tapping into resources from your followers, and receiving consumer feedback. 
    22:09 - Kaleigh shares her process for networking and marketing herself.
    25:51 - How to be strategic in educating and “activating” your subscribers for more engagement with your email content.
    27:56 - Kaleigh tells her story of how she went from a student of Creative Class to a co-teacher along with course creator, Paul Jarvis.
    29:56 - Opportunities in ecommerce and retail for eco-friendly products, and the higher price tag that comes with sustainable goods.
    35:38 - Over-saturation of the eco-friendly market. Are companies jumping on board because it makes them look good or does it actually align with their mission?
    37:17 - The current trends in the market, and why companies should focus on their core product rather than dipping into multiple industries or niches. 
    42:56 - How Black Friday and Cyber Monday may be different this year for both companies and consumers.
    44:40 -  Check out Kaleigh’s resources and templates for writers and freelancers, and follow Kaleigh on Twitter here!
    Links:
    Creative Class with Paul Jarvis (0:27)
    MailChimp (22:19)
    Convertkit (22:20)
    Kaleigh’s newsletter (25:30)
    Creative Class, a podcast for freelancers (28:31)
    Haus (39:21)
    Brightland (39:56)
    Find us on Twitter:
    Kaleigh: @kaleighf
    Amanda: @amandanat
    Growth Machine: @growthmachine__

    • 46 min
    Mini Episode: How to Succeed at SEO Without Tools

    Mini Episode: How to Succeed at SEO Without Tools

    In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience.
    Show Notes
    0:54 - Use these tricks to figure out if there’s an SEO opportunity
    2:10 - Generate keyword ideas
    2:50 - Learn how to create good content
    6:18 - Focus on creating valuable link-worthy content
    7:37 - Share, don’t promote
    8:56 - The bottom line is...
    Links:
    Question from Twitter (0:02)
    Growth Machine Podcast Episode 8 (0:14)
    How to Find Great Target Keywords (0:40)
    Ahrefs (1:00)
    Mangools (1:01)
    Cup and Leaf case study (8:36)
    Help A Reporter Out (HARO) (8:41)
    Contact Growth Machine (9:30)

    • 9 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Beerlover1993 ,

Epic podcast!

Loving Nats content, keep rocking!

MadiB19 ,

Super helpful

I wrote notes on episode #2 and will refer back to them frequently. I loved that the info shared is backed up by a firsthand case study! Great content!! Thank you!!

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