54 episodes

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.

OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

Growth Marketers - Digital Marketing Experts OneIMS

    • Marketing
    • 5.0, 3 Ratings

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.

OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

    54. How Do We Get Backlinks? and More Such Questions Answered | Growth Marketers

    54. How Do We Get Backlinks? and More Such Questions Answered | Growth Marketers

    Today's episode is another Q&A session. We appreciate you guys, sending us all these questions!

    We got specific questions mainly around SEO, migrating a website, duplicating a website, sub-domains, and so on. We also tackled the problem, how do we get backlinks? Which is huge!

    So, give it a listen, and we hope it answers some of your doubts.

    Keep sending us your queries, and we will do our best to answer.

    Thanks for tuning in!

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    If you have any questions, send us an email at GrowthMarketers@oneims.com

    And, if you have any thoughts about this episode, leave us your comments.

    What should we talk about next? Please let us know in the comments below.

    Cool tools used for this podcast:

    Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21

    Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

    GrowthMarketersPodcast #SEO #PPC #backlinks #subdomains #market #migratingwebsite #duplicatingwebsite  #leads #conversions #smallbusiness #mediumbusiness #whitelabel #digitalmarketing

    This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. https://www.oneims.com/

    • 27 min
    53. What is Better SEO or PPC? We Answer your Burning Questions | Growth Marketers

    53. What is Better SEO or PPC? We Answer your Burning Questions | Growth Marketers

    We get a lot of interesting questions from our listeners, so we thought, why not do a Q&A session today!?

    For this episode, we chose three questions


    What is better SEO or PPC?
    How do you manage Facebook ad fatigue?
    What are the best PPC tools for SMB’s or Small/Medium businesses?

    We have tried our best to shed light on these topics, and we hope you got some useful nuggets of information.

    If you are looking for SEO services or Social media marketing, we are happy to help https://www.oneims.com/social-media-marketing/

    We love questions like these, so keep asking us, and we will answer them in the following episodes.

    Thank you for listening!

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    If you have any questions, send us an email at GrowthMarketers@oneims.com

    And, if you have any thoughts about this episode, leave us your comments.

    What should we talk about next? Please let us know in the comments below.

    Cool tools used for this podcast:

    Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21 

    Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

    GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing

    This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

    • 25 min
    52. Is your Content getting Results? Learn how to Measure the Success of your Content | Growth Marketers

    52. Is your Content getting Results? Learn how to Measure the Success of your Content | Growth Marketers

    Are you frustrated about low rates of conversions from leads? Talk to one of our consultants here https://www.oneims.com/

    Everyone is generating content, and there are many misconceptions about what content is effective and what is not. Also, how to measure the effectiveness of the content.

    It’s not just about leads and conversions. You need to go beyond analytics to see how the content is working for you. One view from the right person is more valuable than a hundred views from the wrong people.

    It is tricky to determine how much value a particular content brings to a business. In this episode, Solomon and Taylor offer helpful suggestions to measure the success of your content.

    If you have any questions, send us an email at GrowthMarketers@oneims.com

    And, if you have any thoughts about this episode, leave us your comments.

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    What should we talk about next? Please let us know in the comments below.

    Cool tools used for this podcast:
    Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
    Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21

    GrowthMarketersPodcast #contentmarketing #marketingagency #marketingcontent #business #market #contentanalytics #contentwriting #leads #conversions #content #writing #marketingcopy

    This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

    • 19 min
    51. Tips for finding the Right Marketing Agency for Your Firm | Growth Marketers

    51. Tips for finding the Right Marketing Agency for Your Firm | Growth Marketers

    How do you select a marketing agency or a marketing partner for your firm? Today’s episode offers several tips to help you find the right marketing agency. It is a competitive market, and finding the right fit for you can be a grueling task.

    You should be looking for a partner rather than a vendor for doing tasks!

    Listen to Solomon and Taylor as they share their thoughts on finding the best marketing partner for you.

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    What should we talk about next? Please let us know in the comments below.

    #GrowthMarketersPodcast #B2Bbrands #Marketingagency #Marketing #business #market

    This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

    • 37 min
    50. How to handle low quality inbound leads? And how to improve them? | Growth Marketers

    50. How to handle low quality inbound leads? And how to improve them? | Growth Marketers

    Do you get frustrated when you get a lot of bad quality leads? Most business owners are quick to write off inbound leads as poor quality as compared to other leads. In this episode, Solomon and Taylor talk about the quality of inbound leads.
    They offer suggestions on how to address this issue of poor leads. How can we improve the quality of leads from a strategic and tactical point of view? First, we need to understand a good lead vs. a bad lead. As it is a different process, the sales team must understand the correct method to manage and facilitate these leads.

    • 28 min
    49. Reactive Vs. Proactive Marketing – How to be more Proactive | Growth Marketers

    49. Reactive Vs. Proactive Marketing – How to be more Proactive | Growth Marketers

    As a marketer, are you reactive or proactive? In this episode, Solomon and Taylor explore the idea of being proactive vs. reactive, specifically when it comes to marketing strategy or marketing plan.

    Most marketers deal with this as an outside marketing strategy. When an organization or somebody in the organization is at risk, most marketers think that they must always be reactive, putting out fires. This mindset must change.

    Solomon and Taylor dive into some use cases and scenarios on how to be a more proactive marketer than a reactive one.

    Highlights

    03:36 – 03:42-Taylor – “There are lots of organizations that maybe unknowingly are reactive in the same capacity.”

    04:53 -05:06 -

    Taylor- “The shift to have a more proactive strategy…and change that so you have a plan in place, and you’re moving along in having some benchmarks along the way.”

    06:13-06:27-Solomon – “There are just no resources put aside to think and plan and strategize; therefore, they end up being in a position of having to be reactive when there have nothing else that they could be doing.”

    08:14-8:24- Taylor- “You do need to be flexible; you need to be agile; you need to be able to adapt to whatever the situation is. But you should have some scenarios played out.”

    12:35 –12:39- Taylor - “You have to have some discipline to stick to the plan, and the only way to do that if you have a plan in the first place.”

    12:40 – 12:48- Solomon – “Even though we don’t know what’s going to happen five years from now. We certainly can plan on how much money we like to be making in five years. So, we can work backward.”

    16:31 -16:46 - Taylor – “The more proactive you are, then inherently the less reactive you have to be… The more reactive you are, it just compiles. All of a sudden, you are putting down fires all over the place.”

    18:40– 18:47 -Taylor - “The whole reason that you are going to get that pressure and all of a sudden you become reactive is because we are looking at maybe the wrong metrics.”

    19:01 -19:12- Taylor- “We need to have a bigger pipeline and multiple channels of lead and multiple sources of bringing in revenue, that going to relieve a lot of external pressure and the stress.”

    20:00 –20:09- Taylor- “The proactive strategy would be how do we actually build the bigger brand so that we are getting more of those leads and not only are people just searching for a solution and finding us, but they are actually searching for our brand name.”

    20:11 - Taylor- “We need to build a brand presence, and we are going to do that by continuously providing value to our audience, to our potential customers and help them see that using our solution, partnering with our company is going to be better for them.”

    Key takeaways

    For a business to be proactive, planning is critical. A proactive strategy includes building a brand presence and providing information to the target customer that using the business’s solution will be good for them. Also, provide value that is unrelated to the business’s services. Buy-in from the leadership will give the freedom to execute the plans. If the business focuses only on generating leads, it will get stuck in a reactive mindset.

    If you have any questions, you know where to find us, www.oneims.com/podcast

    We love to hear from you

    Thank you for tuning in!

    • 22 min

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