50 episodes

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.

OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

Growth Marketers - Digital Marketing Experts OneIMS

    • Marketing
    • 5.0, 3 Ratings

Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.

OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.

    50. How to handle low quality inbound leads? And how to improve them? | Growth Marketers

    50. How to handle low quality inbound leads? And how to improve them? | Growth Marketers

    Do you get frustrated when you get a lot of bad quality leads? Most business owners are quick to write off inbound leads as poor quality as compared to other leads. In this episode, Solomon and Taylor talk about the quality of inbound leads.
    They offer suggestions on how to address this issue of poor leads. How can we improve the quality of leads from a strategic and tactical point of view? First, we need to understand a good lead vs. a bad lead. As it is a different process, the sales team must understand the correct method to manage and facilitate these leads.

    • 28 min
    49. Reactive Vs. Proactive Marketing – How to be more Proactive | Growth Marketers

    49. Reactive Vs. Proactive Marketing – How to be more Proactive | Growth Marketers

    As a marketer, are you reactive or proactive? In this episode, Solomon and Taylor explore the idea of being proactive vs. reactive, specifically when it comes to marketing strategy or marketing plan.

    Most marketers deal with this as an outside marketing strategy. When an organization or somebody in the organization is at risk, most marketers think that they must always be reactive, putting out fires. This mindset must change.

    Solomon and Taylor dive into some use cases and scenarios on how to be a more proactive marketer than a reactive one.

    Highlights

    03:36 – 03:42-Taylor – “There are lots of organizations that maybe unknowingly are reactive in the same capacity.”

    04:53 -05:06 -

    Taylor- “The shift to have a more proactive strategy…and change that so you have a plan in place, and you’re moving along in having some benchmarks along the way.”

    06:13-06:27-Solomon – “There are just no resources put aside to think and plan and strategize; therefore, they end up being in a position of having to be reactive when there have nothing else that they could be doing.”

    08:14-8:24- Taylor- “You do need to be flexible; you need to be agile; you need to be able to adapt to whatever the situation is. But you should have some scenarios played out.”

    12:35 –12:39- Taylor - “You have to have some discipline to stick to the plan, and the only way to do that if you have a plan in the first place.”

    12:40 – 12:48- Solomon – “Even though we don’t know what’s going to happen five years from now. We certainly can plan on how much money we like to be making in five years. So, we can work backward.”

    16:31 -16:46 - Taylor – “The more proactive you are, then inherently the less reactive you have to be… The more reactive you are, it just compiles. All of a sudden, you are putting down fires all over the place.”

    18:40– 18:47 -Taylor - “The whole reason that you are going to get that pressure and all of a sudden you become reactive is because we are looking at maybe the wrong metrics.”

    19:01 -19:12- Taylor- “We need to have a bigger pipeline and multiple channels of lead and multiple sources of bringing in revenue, that going to relieve a lot of external pressure and the stress.”

    20:00 –20:09- Taylor- “The proactive strategy would be how do we actually build the bigger brand so that we are getting more of those leads and not only are people just searching for a solution and finding us, but they are actually searching for our brand name.”

    20:11 - Taylor- “We need to build a brand presence, and we are going to do that by continuously providing value to our audience, to our potential customers and help them see that using our solution, partnering with our company is going to be better for them.”

    Key takeaways

    For a business to be proactive, planning is critical. A proactive strategy includes building a brand presence and providing information to the target customer that using the business’s solution will be good for them. Also, provide value that is unrelated to the business’s services. Buy-in from the leadership will give the freedom to execute the plans. If the business focuses only on generating leads, it will get stuck in a reactive mindset.

    If you have any questions, you know where to find us, www.oneims.com/podcast

    We love to hear from you

    Thank you for tuning in!

    • 22 min
    48. How many touches does it take to convert a lead? | Growth Marketers

    48. How many touches does it take to convert a lead? | Growth Marketers

    As a B2B marketer, how many touches does it take to convert a lead or a customer? From a marketing standpoint, how many interactions do we need to have with potential customers before they would become a customer?

    We get these types of questions a lot, and in this episode of Growth Marketers Podcast, Solomon and Taylor sit down to dive deeper into the subject. We hope you might find some useful tips in there, enjoy!

    Highlights

    3:10- 3:20 - Taylor- “Just because it is possible that someone sits down, goes to google, performs a search, clicks on an ad, makes the purchase. That is an exception not, the rule.”

    4:47 – 5:01 - Taylor- “What we have seen is that it can take eight to ten to upwards, depending on the complexity of the sale, fifteen touches for you to really be remembered, be recognized, warm someone up and then educate them…”

    5:46 – 5:55 -Taylor – “It is always a better idea to have more interactions, as long as those interactions are value-packed and value-filled interactions,”

    5:56 – 6:04 - Taylor – “What you don’t want to do is just look at the metrics and dictate your strategy based on the data alone.”

    8:24 –8:32 -Taylor - “Map that entire journey (customer’s journey) out, identify what those triggers are, what those points are where you can provide value “

    8:44 – 9:03 - Taylor – “Anything that is valuable to your audience from the top of the funnel, all the way to the bottom of the funnel, build out marketing collateral for each one of those to provide value and then look at the channels and the devices that your prospects or your customers can be on, and that’s where you start touching them”

    9:53 –10:03 - Solomon – “You shouldn’t care, how many touches it is going to take, you are not trying to make it into a scientific equation, that twelve and a half (touches) equals a deal. “

    10:22 –10:27- Solomon- “You are helping somebody figure it out, and some people need more help than others.”

    10:33 – 10:37 - Taylor – “The more touches do not necessarily mean more time, sometimes it means actually the opposite.”

    16:26 – 16:36 -Solomon- “I think there is no right answer to the question how many.it is how many things can you actually create to add value to somebody who is actually looking forward to your products and solutions.”

    Key takeaways

    It is better to create as many touchpoints as possible and segment it to different types of audiences. So, if you serve three different industries, make sure that they do not see the same ads. Depending on the location, they should see different things.

    Think about providing more touches that offer more value than showing off something that is not useful to the end customer. With this mindset, you will move in the right direction.

    If you have any questions, you know where to find us, www.oneims.com/podcast

    We love to hear from you

    Thank you for tuning in!

    • 19 min
    47. Do I Still Need Paid Media If I Rank Well In Organic Search? | Growth Marketers

    47. Do I Still Need Paid Media If I Rank Well In Organic Search? | Growth Marketers

    We get this question all the time! In this episode of Growth Marketers Podcast, Solomon, and Taylor, sit down to discuss some exciting scenarios about this topic. Should you stop spending money on Google Ads if you are ranking well for your keywords in organic search? Listen to find out why!  

    We concluded that it is not wise to stop spending on PPC even if you rank on the first page of a search engine. If you have no capacity issues and want to grow your market share and brand awareness, you can adjust spending and strategy to invest in paid ads. You can use the wealth of data from paid campaigns to inform and to direct your SEO strategy for future campaigns, keywords, search terms.

    If you enjoyed this podcast, share it with someone who needs to hear this! 

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below.  

    This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.

    • 23 min
    46. Content Promotion Strategies - How To Drive Traffic To Your Site | Growth Marketers

    46. Content Promotion Strategies - How To Drive Traffic To Your Site | Growth Marketers

    Having trouble driving traffic to your content pages? The key is to understand methods of promoting content, including paid promotion on different platforms. In this episode, Solomon and Taylor talk about content marketing and strategies that they implement to increase the content’s visibility.  Both Taylor and Solomon agree that one quality content, distributed across many platforms is better than a large amount of content distributed on one platform each. Some paid promotion options discussed in the talk are content discovery sites, long-tail search ads, carousel ads on Facebook and Instagram, promoted tweets, Reddit promoted posts, promoted pins, and Quora ads.

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    What should we talk about next? Please let us know in the comments below!

    • 31 min
    45. Marketing To Multiple Personas | Growth Marketers

    45. Marketing To Multiple Personas | Growth Marketers

    In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.

    Key Takeaways

    When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also re-evaluate the market and what your personas might care about from time to time.

    DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

    What should we talk about next? Please let us know in the comments below!

    • 22 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Marketing