19 episodes

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston, Bobby Narang, and Shea Hoffman as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.

Intro music by:
NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

Growth Marketing Camp Opensense

    • Business
    • 5.0 • 9 Ratings

If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston, Bobby Narang, and Shea Hoffman as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.

Intro music by:
NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I

    The Power of Leveraging a Secondary Brand to Build Your Market

    The Power of Leveraging a Secondary Brand to Build Your Market

    Sometimes two brands are better than one. Dan Ahmadi won’t take credit for it, but he’s been a major factor in some incredible growth stories. His current employer, Branch, was named the 3rd fastest growing company in North America for 2020. One of the incredible plays he’s run? Building secondary brands for category creation and market growth. Dig in!

    • 20 min
    How a Small Marketing Team Can Power An Enterprise Brand

    How a Small Marketing Team Can Power An Enterprise Brand

    Chris Stephenson’s small but mighty marketing team at Broadspire regularly produces quality content, stays in touch with what’s happening on the sales frontlines, and leverages performance marketing tactics to find gains in their everyday efforts. It’s a lot to ask of a little crew, but in this episode, Chris unpacks how they get it all done with smiles on their faces.

    • 34 min
    How Investing In Brand Could Have Saved 150M Opt-Ins From Falling Short

    How Investing In Brand Could Have Saved 150M Opt-Ins From Falling Short

    In this episode, Fortune 500 marketer and agency veteran, Beau Haralson, shares his experience helping build a campaign at Office Max, which garnered 150 Million opt-ins, but fell short of holding brand loyalty. He explains how he took those learnings and applied them to a recent campaign as Co-Founder of ScaleThat, where he utilized a measured (and almost scientific) omnichannel approach to increase in-store conversions for a CPG brand. Beau also leaves us with some sage advice on how B2B marketers can learn from brand marketers. 

    • 30 min
    How The Wizard of Ads Helps Clients Grow With Television

    How The Wizard of Ads Helps Clients Grow With Television

    In this episode, Chuck shares how his team launched the HurryCane and earned the lion’s share of a market that had gone untouched for years. And they did it all fully knowing they wouldn’t launch a perfect product or campaign on day 1. In fact, that trial-and-error approach has served clients of Marketing Architects for over 20 years to the tune of $7.7 Billion in sales. There’s a gem in here for you too.

    • 29 min
    This Startup’s Viral Video Campaign Netted $5Million in Earned Media

    This Startup’s Viral Video Campaign Netted $5Million in Earned Media

    Nelio Leone is a growth marketer par excellence. In this episode he shares the complete, raw story of how a single unbranded video took Careem from a local scrappy competitor to knocking out Uber in their region. The company was later acquired by Uber, and Nelio went on to run other intelligent video ad strategies for his next app, Washmen, and now at his growth agency, UrbanMonks. You need to hear the critical shift in advertising that made all of this possible for him. Dig in!

    • 28 min
    NEW HOST ALERT - Shea Hoffman joins Growth Marketing Camp

    NEW HOST ALERT - Shea Hoffman joins Growth Marketing Camp

    Shea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the police got called. You don’t want to miss this introductory episode. 

    • 10 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

sevsays81 ,

Great guests, actionable advice

Host knows his stuff and asks awesome questions

Top Podcasts In Business