We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
Marketing, Leadership, and Self-Care: Lessons from Jaclyn Mullen
Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies.
Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast!
In this episode, we discuss:
✨ How to successfully manage a small team while juggling various responsibilities and ongoing project execution
✨ Why more marketers need to understand sales (& how to have your sales and marketing team work together on different strategies)
✨ The importance of prioritizing self-care and maintaining a healthy work-life balance (& advice on how to do it all)
Jaclyn also offers her perspective on what her concept of success is and what advice she would give herself if she could go back in time. Enjoy!
Cringe Creators: Marketing Horror Stories
Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss:
The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators vanish? The LinkedIn 'Algorithm Apocalypse' - hot or hype? We’re honored to have some of the brightest minds and some of the most creative content creators in the industry be a part of this special episode. Our incredible guests include:
Travis Tyler, Sr. Digital Content Producer at PandaDocTodd Clouser, The Worst Marketer in the World at LavenderNadia Milani, VP of Marketing Morgan J Ingram, Founder & CEO at Ascension Media ProductionsIt's going to be a scream!
Busting Thought Leadership Myths with Ashley Faus from Atlassian
This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show.
Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight.
In this captivating Growth Marketing Camp episode, Ashley shares:
✨ The definition of thought leadership (& what the most essential elements of it are)
✨ Her 4 pillar framework for thought leadership
✨Thought leadership myths and uncovers the biggest misconceptions (& offers tips on how to get started the right way)
We also hear about Ashley’s journey into thought leadership, her Inbound23 experience, a little karaoke session, and why marketers don’t like being sold to. Check it out!
Fuel Your Brand's Authority Through The Magic of Data-Driven Storytelling
In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier.
In this episode, we discuss:
🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents
🚀 The ROI of original research (& how it yields a year's worth of content ideas through audience insights and data analysis)
🚀 Common pitfalls in building out original research (& how to avoid it)
🚀 What lesson has taken Becky the longest to unlearn
We also cover Becky’s unique career journey, the turning point that sparked the idea of founding Redpoint, and the path she took to where she is now. So tune in and get ready to be impressed!
Crushing Event Marketing: Tips, Tricks, and Tech with Melanie Reid
Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss:
🎉 The importance of building networking schedules and custom excursions for attendees
🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads
🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS
🎉 The balance between being a new employee in learning mode and shifting to contributing ideas and making an impact while still respecting the existing team
Melanie also touches on the importance of goal setting when planning events, prioritizing, taking breaks, and then leaning on processes to help scale efforts. Whether you’re a seasoned event marketing leader or a B2C wedding planner wanting to dip your toes into the B2B SaaS world, this episode is for you.
And it’ll knock your socks off. So what are you waiting for? Dig in and learn how to craft memorable events!
Unveiling the Secrets to Social Selling and Newsletter Magic with Paige Tills
Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna.
In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares:
✍️ How to convince busy executives that LinkedIn is a channel worth investing in
✍️ What 3 key questions every marketer needs to ask before starting a newsletter
✍️ Top advice for small and scrappy marketing teams on creating a newsletter
The cherry on top? Paige and our host, Jass, riff on the wonders of working in an all-women team, exchanging experiences, and sharing tips. Check it out!
Podcast all marketers need to follow.
This podcast is 💰💰💰 and ⭐️⭐️⭐️⭐️⭐️. Ideas to inspire powerful transformations and fuel new growth. Stellar host and top quality listening experience.
Great guests, actionable advice
Host knows his stuff and asks awesome questions