Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.
Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm
Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or firstname.lastname@example.org via email.
The Early-Stage Growth Playbook with Marc Thomas (GMT155)
You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?
Marc Thomas, Head of Growth at Powered By Search, has been there too.
When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%
In episode 155, you’ll learn:
Why value props matter more than positioning at early-stage
The difference between value propositions and positioning
How to test your messaging in less than 20 minutes
This episode is brought to you by 42 Agency.
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They’ve worked with some amazing companies like Onfleet, Hubdoc, Guestlogix, Flexday, and more.
Learn more at https://fourtytwo.agency/ and get $500 in free consulting time.
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How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)
Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
1. The advantages of building a community for a B2B brand
2. How Krystal taps into a community to amplify content reach
3. How to measure the health of an online community
Growth Hacking and Product-Led Growth—Friends or Foes? with Sean Ellis, Ethan Garr, and Wes Bush [Bonus Episode]
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The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)
Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why.
But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way.
In episode 153, you’ll learn:
1. How brands with limited marketing spend leverage the potential of influencers
2. Common myths around influencer marketing
3. A proven 3-step influencer marketing blueprint
How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)
No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.
And for good reason.
A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.
In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so:
The benefits of growing your audience on Twitter
How Blake grew his Twitter followers from 700 to 45k in 9 months
How he validated Float.so and created a waitlist of 5k+ people on Twitter
Sponsor For This Episode
Thank you for the sponsor of this episode PartnerStack.
PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)
User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.
In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:
1. What video games can teach you about user onboarding
2. Common mistakes in user onboarding experiences
3. A step-by-step process to improve your product’s onboarding
Ramli has facilitated an accessible space for a top-notch roster of guests to share their expertise. There are always so many great takeaways from this show, and I love that they're distilled in a quick reference PDF that accompanies each episode. A must-listen for anyone on the lookout for the hottest marketing strategies and the tools to put them to work!
Great resource for growth marketing insights
The perspectives Ramli and his guests offer on this podcast are incredible. If you want to scale your business and are looking for key insights and actionable advice on how to do it, you definitely should check this one out. Thanks Ramli!
#1 podcast about Growth
The quality of guests that Ramli brings on the show is amazing. They are all growth experts that work at top tech companies (sometimes even unicorns) that give you direct insights into how they have been able to growth companies faster. Listen to the episode with Scott Tousley, Head of Acquisition at Hubspot.