5 episodes

As a CEO, business owner or senior executive, wouldn't you like to know you're in the best possible position to succeed? The Growth Position Podcast gives you actionable advice on how to position: Your business, products and yourself for maximum success. Sometimes it’s just me, and sometimes I’ll be in conversation with CEOs, consultants and other experts about how to optimize positioning and performance in the real world. Want to talk to me about something I discuss in the show, or a topic you’d like me to cover in a future episode? Drop me a line here: info@hamishmackenzie.com. You can always access the podcast here: https://growthposition.buzzsprout.com. And for more articles, resources and info on how I can help you and your business, check out my website at: www.hamishmackenzie.com

Growth Position with Hamish Mackenzie Hamish Mackenzie

    • Business

As a CEO, business owner or senior executive, wouldn't you like to know you're in the best possible position to succeed? The Growth Position Podcast gives you actionable advice on how to position: Your business, products and yourself for maximum success. Sometimes it’s just me, and sometimes I’ll be in conversation with CEOs, consultants and other experts about how to optimize positioning and performance in the real world. Want to talk to me about something I discuss in the show, or a topic you’d like me to cover in a future episode? Drop me a line here: info@hamishmackenzie.com. You can always access the podcast here: https://growthposition.buzzsprout.com. And for more articles, resources and info on how I can help you and your business, check out my website at: www.hamishmackenzie.com

    Employee Value Propositions with Anne Bendig & Rike Stein

    Employee Value Propositions with Anne Bendig & Rike Stein

    Differentiation isn't just about attracting customers. 

    In the context of the war for talent, it's just as important to stand out as an employer of choice. 

    One of key building blocks for achieving that kind of status is a compelling employee value proposition or EVP. 

    In the latest episode of Growth Position podcast, I chat with two leading experts in talent and culture :

    Anne Bendig, co-founder of PartnerHoch3 (https://www.partnerhoch3.de/) and WorkFuturists (https://www.workfuturists.com/), and

    Rike Stein, founder of Culture@Heart (https://www.cultureatheart.com/)

    Among other things, we cover the essentials of EVPs, why they are important, what makes them good or bad, and how you make an EVP really live within an organization. 

    Enjoy!

    Hamish

    • 38 min
    The Transformation Merry-go-round

    The Transformation Merry-go-round

    Why transformation initiatives are often a waste of time and money, and what to do instead. 

    • 5 min
    Digital Marketing Disasters and How to Avoid Them with Tim Parkin

    Digital Marketing Disasters and How to Avoid Them with Tim Parkin

    In this episode, I'm joined by friend, colleague and digital marketing maven Tim Parkin. A former games developer and military simulation specialist, Tim advises global corporations on how to market digitally effectively and efficiently. 

    The topics we discuss include: 
    Why marketing hacks don’t workWhy being data-driven is often a waste of time and moneyWhy chatbots are ludicrousAnd much more besides!

    You can learn more about Tim and his work at www.timparkin.com. 

    Enjoy the episode!

    • 38 min
    CEO Positioning for Maximum Impact Part 2

    CEO Positioning for Maximum Impact Part 2

    In this episode, I explain why CEOs should be spending a lot less time on operations, and a lot more time becoming their company's lead salesperson - by focusing on customer outcomes. I also give you 5 practical and immediately actionable tips on how to position yourself more effectively outside of your organization:

    1) Get out more - literally: How to broaden your perspective and gain important insights by being more aware of what is going on in the market.
    2) Become more visible: Why CEOs need to put themselves in the spotlight instead of hiding in the corner office.
    3) Blow your own trumpet: Why you need to spend more time promoting the achievements of your business by showcasing outcomes for customers, not your products. 
    4) Have a strong opinion: Why you need to speak out on relevant issues in yoru industry - especially if it means upsetting some people.
    5) Talk about more than your business: Why it pays to prove that you're much more than just the boss.

    To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: info@hamishmackenzie.com

    For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com

    • 9 min
    CEO Positioning for Maximum Impact Part 1

    CEO Positioning for Maximum Impact Part 1

    In this episode, I explain why your personal positioning as a CEO is critical to establishing an effective growth position for your business. I also give you 5 practical and immediately actionable tips to improve your positioning within your organization:

    1) Take the tough decisions early: Why a fast, clear decision and 80% accuracy is better than procrastinating to be 100% sure you're not making a mistake
    2) Talk to everyone - but don't let everyone speak: Why letting everyone "have their say" is insane. Listen to people whose opinion matters.
    3) Focus on gains not problems: Why it's better to turn great people into superstars, rather than trying to get poor performers up to average.
    4) Take some of the glory and all of the blame: Bask in the glory of successes, but stand up and be counted when something goes wrong.
    5) Replace time-management with self-management: Why time management is a myth, and how to outperform Fortune 500 CEOs before 9am.

    To discuss any of the areas I cover or request a topic for a future episode, drop me a line at: hm@hamishmackenzie.com

    For more episodes, articles and resources, and to find out more about what I do, check out my website at: www.hamishmackenzie.com

    • 14 min

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