17 episodes

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

Growth Sessions: eCommerce Advertising Perpetua

    • Business
    • 5.0 • 3 Ratings

Join Adam Epstein, Perpetua's VP of Growth, as he goes deep with industry leaders on key trends shaping the eCommerce industry.

    Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker

    Mudit Jaju — Leveraging non-eCommerce media to drive eCommerce outcomes with Wavemaker

    In this episode, Adam chats with Mudit Jaju, Global Head of Commerce at Wavemaker on integrating eCommerce into overall business objectives. The discuss how advertisers can leverage non-eCommerce media to drive eCommerce outcomes, and set the right KPIs with measurement and attribution.
    Mudit breaks down how to build brand experiences with contextual targeting, and how luxury brands are tackling eCommerce by investing in and understanding the need for a comprehensive data ecosystem.

    • 41 min
    John Shea — Unlocking value for DTC brands in digital marketplaces with Momentum Commerce

    John Shea — Unlocking value for DTC brands in digital marketplaces with Momentum Commerce

    This episode, Adam chats with John Shea CEO & Founder of Momentum Commerce on how DTC brands can unlock value in digital marketplaces. John dissects how brands can win with digital shelf analytics and succeed long term.

    We cover what the table stakes are for brands to be on Amazon and how they can leverage Amazon to launch new products and build brand offence.

    • 42 min
    Mark Power — Scaling brands with streamlined retail operations at Podean

    Mark Power — Scaling brands with streamlined retail operations at Podean

    In this episode Adam chats with Mark Power, Founder & CEO of Podean, a global Amazon agency and marketplace consultancy firm. Mark and Adam discuss the importance of streamlined retail operations to help scale brands across Amazon and other marketplaces. 

    Mark dives into the balance between operations and advertising, Amazon's innovation pace, and what the next phase of consumer engagement could look like for eCommerce. 

    • 42 min
    Ethan Kitching — Building brands on Amazon and global commerce expansion with Molzi

    Ethan Kitching — Building brands on Amazon and global commerce expansion with Molzi

    In this episode, Adam chats with Ethan Kitching, Chief Commercial Officer at Molzi on how to effectively build brands on Amazon. From challenging and realigning with brands on goals to finding scalable growth models, get a glimpse of how Molzi stands out from the competition. 

    Ethan also breaks down Molzi's global commerce expansion, from new offices in Spain and Brazil, to how agencies can build a global team that collaboratively pushes the needle forward.

    • 35 min
    Gemma Spence — Scaling retail media with organizational design at Omnicom

    Gemma Spence — Scaling retail media with organizational design at Omnicom

    This episode of Growth Sessions, Adam chats with Gemma Spence, Chief Commerce Officer at Omnicom Media Group on how a strong organizational design can help scale retail media businesses.

    Gemma dives into how agencies should be thinking about structuring their teams and playbooks for success. From holistic strategies that cover the full customer journey, to building a curated, personalized shopping experience for consumers, Gemma talks through how Omnicom is approaching eCommerce's rapid growth.

    • 49 min
    Chris Moe — Building CPG brands on Amazon with Cartograph

    Chris Moe — Building CPG brands on Amazon with Cartograph

    This episode of Growth Sessions, Adam is joined by Chris Moe, Co-Founder & President of Cartograph to discuss how to build successful "better for you" CPG brands on Amazon. Chris shares how Amazon fits strategically into a CPG business.

    Learn how Cartograph has mapped out a playbook that has helped them scale to over 60 brands in 3 years with a combination of Amazon expertise, cultivating an experienced team and encouraging relentless learning.

    • 49 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

OldBoy5678 ,

Beauty

Absolute gem of a podcast. Love the growth insights I get from Perpetua

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