60 episodes

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Growth With Matt Bilotti Drift

    • Business
    • 5.0 • 34 Ratings

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

    Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

    Growth in Places of Ambiguity (W/ Morgan Brown, VP of Growth at Shopify and Thibault Imbert, VP of Growth at GitHub)

    Joined by two of the most well respected folks in the growth space, this episode is an honest take on how even the best make progress in situations of high ambiguity. There's a strong narrative that exists that drives people to focus too much having perfect data to make decisions, building an explicit system before getting started with growth, and so much more. In this episode, Morgan Brown (VP of Growth at Shopify + Author of Hacking Growth), Thibault Imbert (VP of Growth at Github and most recently was Director of Growth at Adobe for 4 years), and Matt give listeners a look into how to cut through the noise of a perfect system and find ways to make an impact. And how it's okay when things get a bit messy.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti, Morgan Brown, and Thibault Imbert on Twitter at @MattBilotti, @morganb, @thibault_imbert, and @HYPERGROWTH_pod

    • 42 min
    Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

    Getting Back To Fundamentals on an Often Overlooked Growth Channel...Email! (w/ Ilona Abramova, VP of Operations at AppSumo)

    Email. Decades after showing up as a core channel for brands and companies to communicate with leads and customers, it been making a bit of a resurgence lately as a growth channel. While (basically) every company does email in some way, and it's always been important, we're seeing companies and individuals build huge followings via newsletters (and even becoming acquisition targets as a result). In this episode Ilona Abramova, VP of Operations at AppSumo, breaks down the fundamentals around email: how to approach it, what works, and what doesn't.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti and Ilona Abramova on Twitter at @MattBilotti & @HYPERGROWTH_pod

    • 26 min
    What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

    What Growth Tactics Look Like In A Two Sided Marketplace: Lessons Learned At Bird (with Declan Bond Schweitzer, VP Growth at Albert)

    Bird is a classic example of a company with a complicated two-sided marketplace that achieved explosive growth. While spending two years on the growth team at Bird, a rentable scooter company, Declan Bond Schweitzer helped execute growth strategies and tactics in different markets on both the supply & demand side of the business. In this episode, we talk about some of the core lessons learned with tons of great examples of what they did on the team there.
     
    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

    • 29 min
    How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

    How The Growth Role Has Evolved And Will Continue To Do So (With Will Wong, VP Lifecycle at Disney+ & ESPN+)

    Will has had a storied career across tons of cool companies (Disney, Twitch, Dropbox, Etsy, Ebay, Oscar Health, and more), where he's worked on many different aspects of growth. Throughout the years, he's seen the growth role from many different perspective and watched it evolve and change over time. In this episode he shares insights on where growth has come from, how different parts of the role have been commoditized, and what we can expect of the growth function in coming years.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti & Will on Twitter at @MattBilotti @williamwaiwong, & @HYPERGROWTH_pod

    • 27 min
    How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

    How To Build A Product-Led Growth Team From Start To Finish (With Melissa Tan, Growth Leader & Advisor)

    Going from nothing to a fully functional growth team is an experiment in and of itself. In this episode, Matt is joined by Melissa Tan, who is a growth advisor at places like Grammarly, Canva and has held growth roles at Dropbox and others. Having an eye into some of the best performing growth teams out there, she's seen what works and what doesn't. We talk through everything from deciding if a product-led growth is right for you, setting goals, hiring and building that team, getting that team rolling, and how to evolve it over time.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

    • 28 min
    Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

    Balancing A Company's Social Mission With Growth Tactics (With Keya Patel, Director of Product at Headspace)

    Headspace is a fundamentally mission-driven company that operates for profit. In this episode, Matt chats with Keya Patel, Director of Product at Headspace, to talk all about how her growth teams find a balance between boosting the numbers and doing what's best for their members. Spoiler…in a lot of cases, those things are one in the same! Keya talks us through two key examples from Headspace that highlight how they approach this tricky topic.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt Bilotti on Twitter at @MattBilotti & @HYPERGROWTH_pod

    • 30 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

Dennis Yu, Growth PM ,

Matt is a product growth genius

I had just discovered this podcast and was immediately hooked, listening to 10 episodes in a day. As a growth PM myself, I find his tips are super practical and have quickly implemented several. Matt also has the uncanny ability to draw out such great insights from his speakers. Highly recommended for anyone interested in growth. Don’t miss out!

Rachel Catherine B ,

Super Useful Growth Strategies, Frameworks & Ideas

Matt has an amazing ability to draw super practical, useful, ready to implement ideas and strategies from the best growth minds. The episodes are easy to digest and I find myself coming back again and again to get the latest tips from Matt’s experts. Really stoked to have this resource! Whether you are new to growth marketing our are a veteran growth person, you’ll find lots of value in Matt’s podcast.

Marketingpro32 ,

The enabler of growth!

In searching for a podcast to regularly tune into, I look for one that delivers actionable knowledge. Matt’s Growth podcast provides strategies and tactics that can be put into action immediately and across industries. Each week he dives into topics that unlock the growth of your business by showing you how strategies, tactics, and approaches come together. This podcast is a must for any business leader and marketer.

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