43 episodes

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

Growth With Matt Bilotti Drift

    • Business
    • 5.0, 29 Ratings

What is growth and growth marketing anyway? This is the podcast where we figure it all out together. On Growth, hosted by Drift’s Matt Bilotti, each episode is a deep dive into a specific growth tactic, strategy, or approach. Together, we'll learn via exclusive interviews with top growth experts on topics such as how to run and optimize experiments, test out new channels, build onboarding that works, and so much more. Catch a new episode of Growth every other Wednesday right here.

    What a Great Referral System Looks Like And How To Build One (With Maria Cuasay, Formerly at Lyft)

    What a Great Referral System Looks Like And How To Build One (With Maria Cuasay, Formerly at Lyft)

    By now you're definitely familiar with referral systems and maybe even used a few to get a free ride with Lyft, a free stock on Robinhood, or an Amazon gift card from another app. While referral systems may seem plug and play, building a successful one is way more like developing a new product or channel than it is "implementing it because it works." In this episode, Matt is joined by Maria Cuasay who built referral systems at Lyft and Opencare and is currently a senior PM at Sprout Therapy. We break down the principles behind a great referral system, outstanding examples, benchmarks, and what it will take to build your own successful referral system.


    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, @5le, @inboundy, & @HYPERGROWTH_pod

    • 35 min
    TV Advertising Is Way More Accessible Than You Think (With Tatari's Philip Inghelbrecht)

    TV Advertising Is Way More Accessible Than You Think (With Tatari's Philip Inghelbrecht)

    TV advertising feels to many like a massive leap from any advertising channels they're maybe more used to. Philip joins Matt to talk all about how, in today's age, TV advertising is way more similar to those familiar channels in terms of deploying and measuring impact. In this episode, we talk about how to approach TV from a creative, budgeting, measurement, and strategic perspective. There was a ton Matt learned in this one - hope you get some takeaways, too!

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt or Philip on Twitter at @MattBilotti, @Inghelbrecht, & @HYPERGROWTH_pod

    • 32 min
    Why You Should Write Things Down...Yes, Really (With Leap Grow's Rachel Barge)

    Why You Should Write Things Down...Yes, Really (With Leap Grow's Rachel Barge)

    Coming from a world where writing things down felt like a "waste of time" Rachel Barge (Founder & Growth Marketer at Leap Grow and multi-time awesome guest on this podcast) has converted into a firm believer that great documentation matters for anyone in a growth role. A lot. For many reasons. In this episode we talked through what changed her mind, why this matters, and what good documentation looks like at every level for you and your team.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Rachel on Twitter: @MattBilotti, @rachelbarge, & @HYPERGROWTH_pod

    • 28 min
    Why Copywriting Is The Most Underrated Growth Skill And How To Get Better At It (With GrowClass' Sarah Stockdale)

    Why Copywriting Is The Most Underrated Growth Skill And How To Get Better At It (With GrowClass' Sarah Stockdale)

    No matter if you work in marketing or product, write ads, develop landing pages, or build onboarding flows, copywriting is essential. It spans the entire growth function and can make or break experiments (and the better you are, the more money you'll make and save). In this episode, Sarah Stockdale (CEO & Founder of Growclass) breaks down what make great copy, talks examples, and gives you the tools you need to level up.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt or Sarah on Twitter at @MattBilotti, @skstock, & @HYPERGROWTH_pod

    • 34 min
    Building An Authentic Relationship And Community With Your Customers And Fans At Scale (with Shira Levine)

    Building An Authentic Relationship And Community With Your Customers And Fans At Scale (with Shira Levine)

    After developing the Power Sellers program at eBay, Shira has built incredible communities at scale for Sephora, Zynga, and DC Comics over the years. When you build up programs with thousands or millions of active and engaged members, you might imagine it becomes incredibly difficult to build authentic relationships with that community. In this episode, Shira breaks down how it's possible and how you can and should think about community development in your market.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti @HYPERGROWTH_pod

    • 29 min
    Being Great At These 5 Things Will Make You An Indispensable Growth Marketer At Any Type of Company (with Embark's Hannah Russin)

    Being Great At These 5 Things Will Make You An Indispensable Growth Marketer At Any Type of Company (with Embark's Hannah Russin)

    Being able to seamlessly transition between roles, industries, and business models is something Hannah Russin (CMO at Embark) has done throughout her career, which includes growth roles at Lyft, Adroll, SpeedDate, as a consultant, and so much more. In this episode, we talk all about the core skills she has learned are transferrable no matter the industry or business model.

    Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter @MattBilotti @HYPERGROWTH_pod

    • 38 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

keith_corso ,

Love this podcast!

As an early stage startup founder, I’m constantly looking for channels/strategies to reach customers in an efficient manner. I know turn to this podcast to guide our current and future growth plans.

Yumelh ,

A must for everyone growing their companies

I have spent quite some time in growth hacking from the leading tech accelerators in the norheast to the top startups and this is one of the resources I wish this podcasr existed beforehand. Matt breaks down topics into disgestible pieces that stick with you and you could easily repeat it back in a conversation. The quality is on par with sean ellis growth hacking book. I barrely write reviews but this is off the charts and I thought it would be nice considering the amount of value Matt is providing for free.

Chamspion ,

So much knowledge

It’s obvious that Matt cares a ton about the quality of guests he has on the show because every single one brings their own amazing lessons to the table and drops knowledge every episode. Even if you’re not focused specifically on “growth marketing” or “growth hacking” there’s a ton you can learn from this podcast.

Top Podcasts In Business

Listeners Also Subscribed To