GTM 57: The Real/Raw Version of Selling a Start-Up with Eli Rubel

Eli Rubel is the CEO of MatterMade and NoBoringDesign, and has served as a Marketing advisor for companies like Dropbox, Loom, Productboard, Calm, and many others. Prior to MatterMade & NoBoringDesign, Eli was the founding CEO of Glider.com which he led through a successful acquisition to FPX.

What You Will Learn: 

• The importance of leveraging Demand Efficiency for your business.
• Being aware of the bad actors that exist in business.
• Extreme diligence on contract work should not be overlooked.
• Setting yourself up successfully post-acquisition changes.

Highlights:
(3:39) Defining Demand Efficiency.

(7:30) Shared data around good efficiency through channels.

(10:10) Common micro-surfaces that are often overlooked.

(13:10) Companies revisiting their brand guidelines and brand identity.

(15:24) Good conversion rates on ad spend for B2B SaaS companies.

(17:10) Things people should think about when analyzing their demand efficiency

(18:10) Eli’s acquisition that went wrong.

(25:30) How to combat against acquisitions going wrong.

(28:00) Post-acquisition shift - how to set yourself up.

(30:10) Founder Question: What your first marketing hire should look like.

(25:00) Hot take: LinkedIn is dying!

(38:00) Operational excellence will set your team up for success every time.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/elirubel/
MatterMade's Website: https://www.mattermade.co
NoBoringDesign Website: https://www.noboringdesign.com

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTM Podcast
Features conversations with the top 1% of tech executives, VCs, and founders - the experts who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Scott Barker to dissect their stories - revealing what worked, what didn’t, and how things actually went down.

This podcast is produced by GTMnow, the media brand of VC firm GTMfund.
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