GTM News by Taylor Wells GTM News

I had the pleasure of being a guest on the “GTM Cheat Code Podcast” to discuss partnerships and partnership-led growth strategies for early-stage startups.

On the episode, I share perspectives from my experience advising startups on how to build successful partnerships.

We covered:
- Different types of partnerships beyond referral fees (co-marketing, co-selling, channels, etc)
- The importance of focusing first on customer impact
- How to lead with relationships first rather than transactions
- Tips for getting started small with things like co-marketingCommon mistakes companies make with partnerships

#B2BMarketing #StrategicPartnerships #BusinessCollaboration

Building a community to drive growth is essential in today's crowded market.

In my recent podcast with Mel Shires of Circle, we explored some insightful tactics on leveraging community for growth. Mel shared how communities can create authentic connections with your audience to accelerate business growth.

1: Communities can fuel growth for any business by creating authentic connections and relationships with your audience. Think about what your audience wants and needs from a community.

2: Map out a community strategy by understanding your story so far, figuring out what's missing, and charting a path forward. Leverage existing touchpoints you have with your audience.

3: Launch tactics based on your audience's needs and wants, while also fulfilling your own goals like positioning yourselves as thought leaders. Tactics can include webinars, reports, training programs, etc.

4: Engage your best community members by recognizing them. This creates user-generated content and word of mouth as they share their experiences organically. A little recognition goes a long way. Let me know if you want me to refine or expand on any part of this newsletter. I'm also happy to generate more detailed summaries of specific insights from the podcast.

I recently did a talk recently all about hosting impactful virtual events.



Here are 4 of my biggest takeaways that you can immediately apply to your next event:



1. Keep a Fast Pace: With short attention spans, you must pack your event with value and maintain a dynamic pace. Avoid long intros and fluff. Get right into the meaty content.



2. Vary Your Guests: Don't rely on the same internal speakers. Bring on customers, prospects, influencers, and subject matter experts. This will add fresh perspectives.



3. Promote Extensively - Think of your event as its own product and promote it across paid ads, organic social media, email outreach to prospects, employee networks, and more.



4. Repurpose Widely Let your content live on! Repurpose it into blogs, newsletters, snippets on social media, and more. Repurposing drives more value and engagement.



Apply these tips to make your next event a lead-generation machine. Let me know if you have any other questions!

Podcasting continues to grow rapidly, but many businesses are still wondering if there's still an opportunity or how to stand out. In my recent conversation with podcast expert Rachel Downey, she shares valuable insider tips for b2b podcasters. Let's listen in.

Influencer marketing has become an extremely popular and effective strategy in B2C marketing. Now, it's also gaining momentum in the B2B space. In this week's GTM News podcast, host Taylor Wells interviews Vinod Varma, Co-Founder of Creator, about leveraging influencers specifically for B2B marketing.

Key Takeaways:

1. Consumers trust recommendations from people like them more than branded content. Influencers can help B2B brands overcome the trust barrier.

2. There is a wide spectrum of business influencers beyond just social media experts. Consider employees, customers, journalists, industry thought leaders.

3. Promoting events, creating blog/webinar series, industry presentations, instructional videos, and product reviews are effective influencer strategies.

4. Build an ambassador program to incentivize long-term partnerships with influencers to keep driving conversations about your brand.

5. Avoid treating influencer relationships as transactional. Focus on reciprocity and building connections.

6. Influencer marketing complements your existing efforts by tapping into new audiences and driving brand awareness and trust.

Check out the full episode to hear examples and advice from influencer marketing expert Vinod Varma on successfully leveraging influencers to grow your B2B marketing impact.

Elevate your company's brand in the B2B marketing space with strong founder branding and thought leadership. Join Taylor Wells and Sam G. Winsbury as they discuss the essential strategies for building a powerful founder brand, including positioning, content creation, and engagement. Learn how to humanize your brand, establish authenticity, and drive inbound leads through personal branding and utilizing platforms like LinkedIn. Discover the importance of PR in amplifying your brand and gaining credibility in the industry. Get valuable insights on founder branding and content creation to take your marketing efforts to the next level.