30 min
GudangAda: Building a Business Based on Empowerment Vs. Disruption Moonshot
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- Entrepreneurship
Stevensang, who grew up working in his parents' shop, founded GudangAda in 2019 to connect wholesalers directly to a variety of merchants, ranging from large retail chains to independent ‘mom-and-pop stores’, or warungs. The startup has quickly become one of the country’s largest online business-to-business marketplaces. In this episode of Moonshot, Stevensang talks with Sequoia India & SEA Managing Director Abheek Anand about how he drew on more than two decades of experience in leadership roles in Indonesia’s FMCG industry to assess the market size and industry structure - and design a business model that empowers wholesalers and retailers alike.
Stevensang, who grew up working in his parents' shop, founded GudangAda in 2019 to connect wholesalers directly to a variety of merchants, ranging from large retail chains to independent ‘mom-and-pop stores’, or warungs. The startup has quickly become one of the country’s largest online business-to-business marketplaces. In this episode of Moonshot, Stevensang talks with Sequoia India & SEA Managing Director Abheek Anand about how he drew on more than two decades of experience in leadership roles in Indonesia’s FMCG industry to assess the market size and industry structure - and design a business model that empowers wholesalers and retailers alike.
30 min