24 episodes

If you’re an Entrepreneur, a Business Owner, a Solopreneur or a Marketer who wants your business to thrive today, you’ve got to get good at reaching the largest and most affluent consumer group in the country… Women. Wendy Stevens, herself a multiple 7-figure entrepreneur, best-selling author, speaker to Fortune 100 companies and the CEO and founder of Local Guerrilla Marketing is here to help you do exactly that. On her weekly “Guerrilla Marketing To Women Podcast”, Wendy and her expert guests share strategies for you to generate more leads & convert more sales by working SMARTER NOT HARDER through Guerrilla Marketing To Women. Join us over at http://www.GuerillaMarketingtoWomen.com to receive up-to-the-minute marketing strategies you can use to generate more revenue easily and effectively.

Guerrilla Marketing to Women l Video SEO l Sales Conversions l YouTube Marketing l Marketing l Video Optimization l Podcasti Wendy Stevens l Best Selling Author, Speaker, Business Accelerator Coach

    • Entrepreneurship
    • 4.9 • 69 Ratings

If you’re an Entrepreneur, a Business Owner, a Solopreneur or a Marketer who wants your business to thrive today, you’ve got to get good at reaching the largest and most affluent consumer group in the country… Women. Wendy Stevens, herself a multiple 7-figure entrepreneur, best-selling author, speaker to Fortune 100 companies and the CEO and founder of Local Guerrilla Marketing is here to help you do exactly that. On her weekly “Guerrilla Marketing To Women Podcast”, Wendy and her expert guests share strategies for you to generate more leads & convert more sales by working SMARTER NOT HARDER through Guerrilla Marketing To Women. Join us over at http://www.GuerillaMarketingtoWomen.com to receive up-to-the-minute marketing strategies you can use to generate more revenue easily and effectively.

    24: Megan Tull: Empowering Individuals to Earn Their Worth

    24: Megan Tull: Empowering Individuals to Earn Their Worth

    Megan is a wife, a mother of three and an entrepreneur. She currently owns two companies, Silverlining Concepts, LLC and Ultimate Bodies Pilates. Megan is an Entrepreneur Success Strategist, a Transformational Leader, Speaker, Author, a Certified Life Coach and a Comprehensively Trained Certified Peak Pilates Instructor. She is the creator and host of the globally recognized Step Into Success Summit for Women Entrepreneurs. Megan has been an entrepreneur for over 25 years and has built 7 businesses from the ground up, so she knows a thing or two about business. She has also helped 1000’s of small business owners reach their financial goals. She customizes personalized packages to assist individuals in transforming their mind, their businesses and their lives. Her specialty and her passion is to empower individuals to own their value to they can share their gifts and get paid generously for it! Megan also teaches her clients how to live authentic, joyful lives focusing on self-care life balance and life purpose. She is currently writing a book, that encompasses much of the work she assists her clients with called “The Passion Belief Method – Own Your Value and Earn Your Worth”. She’s so excited to be fulfilling one of her life long dreams by writing this book. The book is expected to be out in Fall of 2014.

    • 23 min
    023: Eben Pagan Talks Sex, Money and Marketing

    023: Eben Pagan Talks Sex, Money and Marketing

    Today’s guest is someone who is a proof that the classic urban legend of a young guy making millions on the Internet is REAL. Eben Pagan is both an urban and a true iconic legend, having co-created, with a small group of pioneers, the information product marketing industry. Find out the secret to making $25 million a year, and what the best ways for creating information products to appeal to both men AND women.

    • 30 min
    022: Tana Amen: Heal Your Body and Get Your Life Back

    022: Tana Amen: Heal Your Body and Get Your Life Back

    Known as the Brain Doctors Wife, Tana Amen is a well-known health and fitness expert. By giving information, guidance, and support she has helped thousands through her leadership to create life-changing transformations. Her training and experience as a registered nurse and by helping her clients change the way they eat, exercise, and think creating life-altering change, she has gained respect in the medical community. Tana is a NY Times best-selling author of “The Omni Diet” which is her most recent of four other books. She and her husband Dr. Daniel Amen also produce and appear in the PBS show “The Omni Health Revolution”. Her expertise is solidified by her husband when he defers nutrition questions to her saying “Ask The Brain Doctor’s wife! She’s the nutrition expert!” In This Episode: – What can make you unique when working with people. – How simple change can be and create life-changing results. – When you feel good life improves. – What areas simple nutrition affects. – Who needs to hear the message. Tana speaks of issues that are not just topics to her, but they are her life. She has been a part of a movement affecting how people are healing and taking back their lives. Tana feels that the best part of what she does is that she gets to work with her friends. She shares her story of how she went from being a chronically ill child eating Captain Crunch and Pop Tarts to revolutionizing the way people view their personal health and fitness through her own personal journey. Tana shares that identifying with people starts the healing process. She says we are not so unique that as individuals we do not share commonalities. She shares that nutrition is the key to feeling good and that when we don’t feel well nothing in our lives is right. Sharing the idea that change is simplistic and the results are quick, Tana encourages everyone you make the changes necessary to feel better. Tana’s story is awe inspiring and the results she shares with us are nothing less than phenomenal. This is a podcast that will change the way you think and bring positive changes to your life forever! Tweets: We give our patients a blue print to heal themselves. Everything you put on your fork matters. Realize that and you will feel better fast! Healing only happens when we are willing to share our vulnerability with others. When you don’t feel well nothing in your life goes right.

    • 41 min
    021: Deb Calvert: Turning Prospects Into Buyers By Asking Quality Questions

    021: Deb Calvert: Turning Prospects Into Buyers By Asking Quality Questions

    The “Queen of Questions” is now at our service. As a finalist for the 2013 Sales and Marketing Book of the Year, Deb Calvert shares her insight as to how the right questions will get you in the door and turn your female Prospects into Female Buyers. Deb founded People First Productivity Solutions to assist businesses and organizations to build connections through people development. She has taken her experience in Senior Level leadership roles in Operations and Human Resources for Fortune 500 companies and turned it into effective coaching strategies for small business and start-ups to survive and thrive in tough economic climates. In This Episode: – The difference between asking questions of men as opposed to women. – How to be the one seller that any buyer wants to talk to. – How to flex you question asking muscle. – 8 Reasons for asking questions. – How to start crafting and using quality questions. Brief Description: Deb describes how she became a tracker of questions. She tracked her own as well as the ones she heard others asking. Working across 31 markets tracking sales calls and how buyers reacted to questions, she noticed that reactions were more pronounced through women buyers. Deb’s coaching to her clients includes driving home the need for making a connection and how asking quality questions can make you stand out as a seller instead of giving “canned” presentations. She has noticed that initially people “push back” when told they need to learn to ask questions because they feel they have a lifetime of experience. Deb leadership training reinforces that asking questions is as natural as breathing, but there are times in your life that you need to focus on different methods of breathing or pay attention to how we breathe to get different results and asking questions is no different. Deb explains the significance of her DISCOVER acronym which will help us remember the 8 reasons for asking purposeful questions to yield the results we desire and how by going the distance it will give you better end results. Conclusion Deb’s coaching strategies are amazing! She will walk you through a discovery process that we seem to think should be common sense but requires thoughtful and deliberate action instead. She teaches you how to be the seller that will stand out and reach amazing results. Through her leadership she has learned to strike a balance between asking questions and interrogating a client and tells how you can do the same. If you want to be the cutting edge seller or the seller people will wait for, you won’t want to miss what Deb has to reveal! Tweets: Magic Word: It’s all about the “connection” Hidden Secret: Quality questions create value out of thin air! Leveraging a great relationship with women is just smart business DISCOVER is your “tower of power”

    • 38 min
    020: Bridgette Chambers: Executive of the Year for 2013

    020: Bridgette Chambers: Executive of the Year for 2013

    Bridgette Chambers is an outstanding and unbelievably true visionary. She has perfected the art of “Turn Around” and the implementation of “Growth Strategies” for small and mid-size business. Bridgette is famous for turning obstacles into opportunities. She is known for her executive coaching which is based on innovative leadership and empowerment in order to build or rebuild company and community cultures. Bridgette specializes in increasing and diversifying revenue streams, cutting operational waste and optimizing profits which have won her numerous awards including ABA Awards Executive of the Year, Maverick of the Year and Turn Around Executive of the Year. Skilled in disruptive technologies she is able to transform business models. She is the well-known author of “Fix It” where she gives “practical advice and actionable strategies” In This Episode: – Mindset to take a team from good to “over the top incredible”. – Top characteristics of an empowering leader. – Mistakes for women leaders to avoid. – How to address global cultural differences. – Megatrends in technology. Brief Description: Bridgette attributes her knowledge of “competitive spirit”, how to “win big” and “win right” by being a good “team player” to her grandfather who created an organization for organized sports fin communities where the opportunities for these activities were scarce. She took with her the mindset that there was no difference between what a girl could do versus what a boy could do into her professional career which enabled her to “get it right” from the very beginning. She looks at any differences as strengths and opportunities. Bridgette learned at a young age that a benefit to leadership is being a woman because you offer the opportunity to look at things differently. Conclusion Bridgette has awe-inspiring advice for women leaders that contradict innate virtues that must be overcome in order to be an effective and powerhouse leader. She values key elements of leadership that are transgender in spirit, truly innovative and practical. Her views on effective leadership and team building, striking balances and future technological trends may just be the advice you need to catapult you from average to “over the top incredible”. Truly a conversation you don’t want to miss! Tweets: You can’t lead if you can’t communicate your vision. When you give someone a different way to look at things, you nurture communication skills for alternative benefits. Level the playing field. Respect each individual for the contributions they can and will make.

    • 37 min
    019: 1-800 Pet Meds Founder Interview with Lynda Mariano – Part 2 –

    019: 1-800 Pet Meds Founder Interview with Lynda Mariano – Part 2 –

    Welcome back to part two of an amazing interview. Once again, the incomparable Wendy Stevens has gotten Linda Mariano, a founder of the brilliant company 1-800-petmeds, to take time out of her busy schedule and dig even deeper into her past and into the founding of this great company. Linda takes us back to growing up in a small town, and explains how she left the farm life to create her very own company. She felt she never fit into the farm life, and always wanted more- and that’s exactly what she got. She moved to the very southern tip of Florida, and realized that she had to make something happen. Linda is the epitome of a mover and shaker. She is a great example to look at and realize, you can’t sit around and wait for something to happen to you. She left home, had a brilliant idea, and started her own company. Her dogs were her inspiration for her company, when she realized she didn’t want to have to lug them into the veterinarian’s office, every time they needed their medication. There was a clear need in the marketplace for convenient, affordable pet medication and she filled that need. Her family had a strong animal history, with farmers and veterinarians, everywhere and Linda used those experiences and that knowledge to help. She drew from her own background to create make her way in life. Listen in as Linda talks about what’s next for her, and how she is choosing where to go from here. We all understand Linda’s background of growing up in a male driven business, being the underdogs. Women in today’s marketplace are the underdogs and we have to keep pushing through. There is some great advice for female entrepreneurs in this interview, and you really cannot miss what Linda has to say. This is how you stay true to yourself, stay a strong, powerful woman, and become successful in a male dominated world. Keep moving forward, keep thinking positive thoughts, and you will successful in your own way. Linda will change your thinking and strengthen your resolve for your business and for your future. Wendy and Linda have joined together to give you an amazing gift! Make sure an opt in to guerillamarketingtowomen.com and keep up with this amazing female entrepreneur. In this episode you will learn You have to make things happen, you can’t just sit around and wait Men take the initiative more often than men Women make 85% of all consumer purchases Positive thoughts will keep you moving forward, even in the toughest of times Tweetables “We have to break through the mold sometimes, and still be an amazing powerful woman.” “Being an entrepreneur doesn’t mean being any less feminine.” “Always stay positive and keep moving forward… it’s all going to come out good.” “If you think negative, it’s going to be negative.”

    • 20 min

Customer Reviews

4.9 out of 5
69 Ratings

69 Ratings

Formichelle ,

Working Smarter NOT Harder!

Exactly what I needed; Working smarter not harder has always been my philosophy. Wendy provides the real statistical data to back up what she's saying and provides specific examples of marketing tactics--this is exactly the approach that a small business longs for and needs!!!

missygigante ,

The IRONY!

This podcast, concerned with marketing to women, has an intro that's nearly 2 MINUTES long! By the time the actual conversation starts, my mind has already classified it all as background noise and I've mentally gone on to focus on more productive thoughts. I've caught one tip that I've found to be beneficial after listening to 20+ episodes. Shouldn't you know that women don't have time for all of these excessive facts in EVERY episode? I thought it was only going to be used for the first two or so, but we're on the 23rd episode now. It's starting to feel rather narcissistic of this podcast, considering listeners are looking for you to give us the information we subscribed for...not your resume. That's all fine and great, but if we really want to get the nitty gritty, we'll go back to the first episode or actually take the time to visit your site. Which, let's be honest, I'm listening from iTunes for a reason. "Ain't nobody got time for that!"

Miss Shena ,

Stellar Inside Information

Wendy is phenomenal, she provides great insight into the trenches of guerrilla marketing by uncovering diamond in the rough information that you need to take you and your business to the next level. I recently had the pleasure of speaking with Wendy and in just an hour I was transformed into a 7 figure woman. If you're not subscribed to her podcast and/or haven't been to her website you are truly missing out, don't allow this opportunity to be in the know pass you by. She's absolutely fantastic!

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