The GUIDE Culture® podcast drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Founder, Loy Day, and Co-CEO's, Macy McNeely and Kathryn Shubert, answer your questions centered around personal growth, entrepreneurship and all things sales. They deliver quick wins every week with a mixture of inspiration and motivation. At GUIDE Culture®, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy the juice 🍋
Do You Want Your Business To Improve As Quickly As Possible? This Episode Is For You!
In last week's podcast episode, we revealed how we're burning down the business and starting over. The first step in consciously doing that was looking at all of our offers and asking ourselves, "how does this offer make me feel?"
As we started this process as a team, it became crystal clear what needed to happen. Not because the certain offer in question isn't helpful. Not because it doesn't align with the business. But truly because it can be done so much better with greater intention.
With that said, Needle Movers, our $197 product that teaches people the repeatable, sustainable system to consistently move toward their goals WHILE living a life that's important to them is RETIRING FOR GOOD ON MAY 27TH!
We're burning it down, reevaluating and building back from the ground up!
(if you're already a Needle Mover, this doesn't effect your access to the program)
In this episode, Macy talks about how you can truly improve your business as quickly as possible with Needle Movers -- if you've ever wanted to become a Needle Mover, NOW IS YOUR CHANCE!
CLICK HERE to grab it for $197 -- after Friday, May 27th it's gone for good!
We're Burning the Business Down to the Ground and Starting Over
Macy here! Last week on Instagram, I shared how I feel like I'm living in a paralleled space as an entrepreneur - in a place where SO MUCH is working, paired with things that aren't working.
As a salesperson, it's difficult to focus on anything other than sales. And I believe that's how it should be most of the time, because there's really nothing else to focus on if sales aren't happening. There wouldn't be a business at all.
Because of that, I've always moved forward quickly and with purpose - always looking for the next opportunity, the next angle on the same message and new ways to get into more sales conversations.
If I'm being honest, GUIDE Culture has sort of been built by accident. Through the process of trial and error, seeing what sticks and what doesn't, the business has evolved. We've taken what's worked and continued moving forward.
And that's what has allowed us to grow so quickly, which has been great.
But it cannot stay there forever. It's time to take inventory and rebuild consciously.
I'm calling this season our "reinvention" season.
When you reinvent, you don't tweak a few small things here and there. Instead, you burn things down and completely rebuild from a much better, much clearer and more advanced place.
Typically when I'm going through something like this, I wait to share until after I'm done going through it because I like to share lessons learned.
But for this, I'm feeling pulled to share the journey.
So, in this episode we're getting vulnerable as I start to reveal what this this reinvention process is going to look like for us here at GUIDE Culture!
Needle Movers is retiring - the last day to get your hands on it will be May 27th. More details to come, but if you know you want it before it's too late, CLICK HERE!
$70K and 36 Likes in 1 Day: Spring Cohort Launch Debrief
A few weeks ago we wrapped up enrollment for our 2022 Spring Cohort. The enrollment season for this cohort specifically was different than any other enrollment season or launch we've ever experienced!
Earlier this year, we decided to ditch the traditional "launch" process that you're likely familiar with if you're in the online business world and try something new. This meant stop doing webinars so often, stop having only one open cart week, stop having such a long launch runway filled with mini events and do what we know best - which is sell. ALL. THE. TIME.
Essentially this meant, that people could enroll for the cohort at any time - they didn't have to wait until open cart week. We started calling it the "enrollment period" and thinking about it terms of a school or college - everyone enrolls on a different date, but they all have the same first day. Pivoting to this style allowed for much more conversation with leads on an ongoing basis.
We have LOVED incorporating new ways of getting people into GUIDE Culture and during this specific enrollment cycle, we found a way to marry the two.
In mid-March, Macy felt a pull to host a webinar aka masterclass aka proper sales presentation for this cohort enrollment specifically.
We've hosted many webinars in our time - some have went great, others didn't perform like we'd hoped - but this one was filled with a completely different mindset and produced much different results.
In this episode, Macy breaks down all the juice! What we learned, new things we tried, what we'll do different, what we'll keep doing and, of course, the results 🚀
Are Systems and Processes REALLY Duplicatable?
If you run your business in the online world, you likely hear that for your business to see the results you want, you simply need certain processes and systems in place.
There's the "gurus" and "experts" out there telling you to implement their processes and duplicate their systems so you can see xyz results.
This is what we like to call "easy buttons."
They sound easy, effortless and promising, so it makes total sense why you might think this is all you need to do in order to reach your goals and see results.
If that were true, wouldn't everryyyone that implements these processes be successful?
Often times, people who are interested in joining GUIDE Culture will come to us and say that they're doing all the things the experts and gurus say to do, but they are NOT seeing the results they expected.
The reason for this is because it's not really about the process at all. It's about the PERSON.
In this episode, Macy and Kat are breaking down the question, "Are Systems and Processes REALLY Duplicatable?" and help you see what matters more than anything to get results in your business.
GUIDE Culture's Summer Cohort is OPEN for enrollment!Enrollment Deadline: July 17, 2022
Cohort Start Date: July 22, 2022
CLICK HERE for all enrollment details.
To save time and see if it's a good fit, DM us 'SUNNY ☀️' on Instagram, @theguideculture.
5 Sales Strategies For Leading A Team
Here at GUIDE Culture, we're big readers and typically, as a team, we have a few books that are always circling around.
Macy and Kat just finished reading the No B.S. Small Business Book by Casey Graham, which has been so inspiring for how to lead a team, build a business and create a culture that people want to be a part of.
If you're a long time podcast listener, you've likely heard us say that, "Leadership is Sales and Sales is Leadership."
We believe they both go hand in hand.
Leading people is getting them excited to take action in a direction, which is EXACTLY what sales is.
In this podcast episode, Macy and Kat break down 5 sales strategies that you can implement in your leadership.
It's worth noting that these 5 strategies can also overflow into your home and overall your life!
No B.S. Small Business Book by Casey GrahamTraction by Gino WickmanTik Tok Example for asking for help
Bonus Episode: Is GUIDE Culture For Me? The Details & FAQ
"IS GUIDE CULTURE FOR ME?"
⬆️ the ultimate question we get each time GUIDE Culture opens for enrollment
We are currently enrolling for the SPRING COHORT and seats are going quick, so this episode will give you the full rundown of all the details you need and answer our most common questions.
ENROLLMENT DEADLINE: Sunday, April 24th (or when spots fill)
CLICK HERE to grab your seat!
Love this podcast!
I stumbled upon Guide Culture by listening to the CEO School podcast with Macy & Kat as featured guests. I’ve been binge listening to this podcast now & consuming all the social media content ever since. I’m in sales & feel like you’re speaking my language. I respect & love how you’re sharing life skills that are also sales skills. Thank you for all you’re doing & sharing.
SALES made simple
Love love love this podcast & Guide Culture. The podcast on Back to Basics Sales that dropped today is pure gold. Kat redefined sales - removing the stigma and displaying how it’s actually a beautiful serving thing to do. I just sent it on to my entrepreneur mastermind group because I know they’ll love it too. If you haven’t heard this episode yet, add it to your list! So so good. Thank you for GC, Macy, Loy and Kat. 😘
This podcast is a must for anyone interested in personal development and/or entrepreneurship!! Tears of joy right now! I’m just getting started and so excited to unpack more! Loy and Macy - gosh what a beautiful, powerful collaboration! I started skipping episodes to get to what I thought I wanted/needed, but the titles of the episodes do not do the content justice. I realized this quick and had to go back to the beginning to catch each episode.