Guide to Meta Ads Targeting | Part 1

The Google Ads Podcast

Learn how to target audiences effectively on your Meta Ads with Jonathan Paquin, one of our

Meta Account Managers. Watch this video now.

In the first part of this three-part Meta Ads Targeting Guide, Jonathan explains how to build lookalike audiences. He walks you through the process so you can leverage your best customers to target a similar, larger group to get more sales. He also shares how he uses tools and Meta Ads campaign features to enhance audience targeting efficiency.

Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:   

 • 🔥 Meta Ads Top-Level Traffic Strategy...  

🚀 Meta Ads Campaign Structure | Part 1:   

 • 🚀 Meta Ads Campaign Structure | Part 1  

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 2:...  

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 3:...  

0:00 Intro

0:26 Guide to Meta Ads Targeting Part 1

7:12 Audience targeting for new businesses

21:35 Product/Collection specific

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