24 min

Gymshark's Calum Watson talks about building a 100-year brand The Influencer Marketing Lab

    • Marketing

Episode 29 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Calum Watson Global Partnerships Director at Gymshark the £1 billion sportswear and accessories firm.


In this episode we discuss:
What it means to be a human-to-human brandHow the company pivoted its influencer content strategy when its core customers were suddenly unable to access the gym to workout or to work due to Covid-induced lockdownsWhy the early days at Gymshark were like building the rocket ship whilst trying to fly it at the same timeHow Instagram, TikTok and Twitch are all utilised within Gymshark's marketing communications strategyHow Gymshark is aiming to build a hundred-year brand

Check out the Influencer Marketing Lab website for full show notes and related useful links. 

Episode 29 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.


This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Calum Watson Global Partnerships Director at Gymshark the £1 billion sportswear and accessories firm.


In this episode we discuss:
What it means to be a human-to-human brandHow the company pivoted its influencer content strategy when its core customers were suddenly unable to access the gym to workout or to work due to Covid-induced lockdownsWhy the early days at Gymshark were like building the rocket ship whilst trying to fly it at the same timeHow Instagram, TikTok and Twitch are all utilised within Gymshark's marketing communications strategyHow Gymshark is aiming to build a hundred-year brand

Check out the Influencer Marketing Lab website for full show notes and related useful links. 

24 min