Hacking Music - Evidence based tools for action takers, moment makers & record breakers‪.‬ John Pisciotta

Happy Tuesday people. How we living? Hope everybody is. Good. Whether you're online or watching your dashboard, super glad you're here. This is Monetizer. Monetizer happens the fourth Tuesday of each month, where we talk about e commerce, productizations, process and systems, kind of the back office stuff that makes the front office possible.

SuprFan Origins
Let's talk a little bit about super fans and artists communities. We work for one of the Largest publishing companies in the world here in Nashville. About four years ago, they brought us into work with them on some of their legacy artists, Burt Bacharach, Michael Jackson, Taylor Swift, Bob Dylan type brands. The world they came up in the seventies, sixties, seventies, and eighties and that WORLD is largely gone. The dinosaur record label model, they brought us in to help them think through a way to kind of reinvigorate their audience. If you're into Burt Bacharach, that's what you care about. If you're into Bob Dylan, that's what you care about. The origin story for super fan really started there and then.

Super fan artist communities, Our 30 takeaways. I wanted to do is just kind of assemble kind of a stream of consciousness, punch list of things that we've learned, maybe the hard way, or maybe the right way. Here they are....

1. THE FIRST TAKEAWAY IS THAT IT'S NOT JUST FOR KISS.
2. THE SECOND TAKEAWAY, MUSIC ISN'T THE MAIN PRODUCT.
3. THIRD TAKEAWAY IS ARTISTS LEAVE TONS OF MONEY ON THE TABLE.
4. THE FOURTH TAKEAWAY THIS ISN'T PATREON, ISN'T INDIEGOGO, ISN'T CLICKFUNNELS OR INFUSIONSOFT.
5. THE FIFTH TAKEAWAY IS SHOW THE WORK.
6. TAKEAWAY NUMBER SIX IS: THE HAMSTER WHEEL IS REAL.
7. TAKEAWAY NUMBER SEVEN IS UNDERSTAND YOUR PRODUCT TYPES.
8. NUMBER EIGHT IS CADENCE.
9. TAKEAWAY NUMBER NINE IS THE PRODUCT STACK.
10. TAKEAWAY NUMBER 10 IS THE BOTH AND OPTION.
11. TAKEAWAY NUMBER 11 IS THE IDEA OF SUPERSIZE ME.
12. TAKEAWAY NUMBER 12 IS FULFILLMENT AND DELIVERY
13. TAKEAWAY NUMBER 13 IS THE IDEA THAT MRR MATTERS
14. TAKEAWAY NUMBER 14 IS PEOPLE STAY CUSTOMERS FOREVER.
15. TAKEAWAY NUMBER 15 IS THAT IT SAVES SASS COSTS.
16. TAKEAWAY NUMBER 16 IS THAT ARTISTS GET BACK TO BEING AN ARTIST.
17. TAKEAWAY NUMBER 17 IS ARTISTS FAIL AT PRODUCTIZATION.
18. TAKEAWAY NUMBER 18 IS THAT ARTISTS LOVE SHINY OBJECTS.
19. NUMBER 19 IS THE IDEA OF ARTIST BUY IN.
20. TAKEAWAY NUMBER 20 IS MESSAGING.
21. THE 21ST TAKEAWAY IS ENERGY TRAVELS.
22. TAKEAWAY NUMBER 22 IS VA'S? YAY!!.
23. TAKEAWAY NUMBER 23 IS REMOVE FRICTION.
24. TAKEAWAY NUMBER 24 IS FANS ARE CHEERLEADERS.
25. TAKEAWAY NUMBER 25 COMMUNITY OVER TRANSACTIONS.
26. NUMBER 26, A CONFUSED MIND NEVER BUYS.
27. TAKEAWAY NUMBER 27 PIGS GET FAT, HOGS GET SLAUGHTERED.
28. TAKEAWAY NUMBER 28, COMMUNICATION IS EVERYTHING.
29. TAKEAWAY 29. ONBOARDING IS HUGE.
30. COMMUNITIES ARE REALLY THE CENTER OF GRAVITY FOR THEIR CAREER GOING FORWARD.
So those are the 30 takeaways that we've learned over the past four or five years in growing artists, communities, launching communities for, Some legacy artists and some new regional and local level artists. I hope that helps you.


More about SuprFan here.


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The Business and the ART of Tribute Bands, James Volpe Rotondi | Hacking Music with John Pisciotta #203



In this episode, we discuss the world of tribute bands. Our guest is James Volpe Rotondi, known for his role as “Jimmy Page” in the tribute band Zoso, and his journey from joining the band to becoming the heart of it. We learn about the back story of Zoso, from its humble beginnings to becoming respected figureheads in the tribute band scene, and discuss the challenges and rewards of portraying iconic musicians. James shares insights into his personal journey with the band, the intricacies of recreating Jimmy Page's legendary performances, and the essence of delivering a timeless Zeppelin experience to the audience. We delve into the art of choosing which parts of a song to play live, the balance between precise imitation and creative expression, and the importance of connecting with the audience while remaining authentic to the original act. Additionally, we discuss the broader landscape of the music industry, from the role of tribute bands in preserving the legacy of rock music to navigating the challenges of the modern music scene. James also offers advice to upcoming musicians, emphasizing the importance of dedication, versatility, and continuously refining one's craft. Join us as we pay tribute to the art of tribute bands, with insights from a musician who's lived it firsthand. James shares his rich history and experiences as the former Senior editor of prominent Guitar Player and Guitar World magazines, detailing the process of creating impactful issues, the surprise of interviewing Edward Van Halen, and the camaraderie and rivalry within the industry.


Tune in to ⁠Hacking Music ⁠for more. Hacking Music is a training & execution platform for action takers, moment makers and record breakers. Our model can help you align & monetize your talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help you connect with the people that care the most [ your fans ]


Special thanks to our sponsors, ArtistWerx and The Sync Center, for their support. Their contributions towards the music industry provide valuable opportunities for artists to thrive.



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Future Beats Nostalgia - Fly In Formation



Don’t get it twisted, the past decades were great, but nothing compared to what's in front of you.



Create What’s Next.  Your future depends on it.







 Good morning, fam. It is  Tuesday here. So flying formation,  let's point our minds in the right directions and clean out our minds and put some guardrails up as we go about our day. Uh, so today in flying formation, I want to talk really, it's a cautionary tale. Uh, it's called future beats nostalgia.  And what happens is that easily  the 80 20 rule applies here. 



80 percent of the people get stuck in nostalgia,  the other remaining 20,  if they're disciplined, focused and work, they can build the future.  We see it, we've seen it for years. The person who is stuck in the way it was,  person who  is so committed to a decade that they can't think about their future and build their future. 



An example would be a Technicolor example is the Beatles.  The fandom around the Beatles can be immense  and nothing against the Beatles. The Beatles are great. I love them, but the Beatles have already happened.  It's our job  and the job of everybody in the community to create the next. Beatles.  Wouldn't that be awesome?



If we could do that, even if we  get half the way there, we win. But the point is building the future,  thinking about the future more than you're in love with the nostalgia of the past.  You see it  on YouTube where people just  spend hours stuck in a decade or an artist. Um, and they really are taken out of the game.



They're taken, they're put in the sidelines and they stopped. What happens is they stop  crafting their future and fighting, building and developing the future  could be an artist. It could be a business. It could be a product, whatever it is. They're, they're no longer when, when they're in nostalgia, they no longer have the responsibilities of building.



of creating what's next.  Okay.  So that's our fly information today. I want you to be very cautious  of your thinking and your team's thinking around nostalgia. Are they getting sucked into the vacuum?  of nostalgia of the eighties of the sixties of Frank Sinatra of the Beatles of the Rolling Stone, whatever that is, that's already happened and it's closed.



You can't participate in that. You need to create what's next. You need to create the next Beatles, the next Frank Sinatra,  the next whatever. Okay, that's our fly information for today. Future beats nostalgia. I will see you guys inside  the community today. 


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Love & Execution with Lauren Bateman - Hacking Music EP: 200


In this episode I spoke to guitarist, instructor and entrepreneur Lauren Bateman. We hit on a TON of actionable points, my favorite one being our love of execution and how it balances with our passion and mission.

If your new to our community…
Hacking Music is a training & execution platform that helps artists align & monetize their talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help them connect with the people that care the most [ your fans. ]

Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter: https://www.hacking-music.com/newsletter

Head here to learn about our community:
https://www.hacking-music.com


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Mechanics of Career Building in 2024 with Ken Stokes [ aka PK, Pretty Ken ] From Talent to Icon - the Difference that Makes a Difference

Monthly call in with Atlanta's Ken Stokes [ AKA PK, Pretty Ken ]. Ken is a founder of the Attic Crew and helped shape what Atlanta Music is and continues to become. Ken has built with OutKast, Big Boi, The Dungeon Family, Goodie Mob, CeeLo Green, Killer Mike, Youngbloodz, Organized Noise, Young Jeezy, TI, Akon, and La Face Records. 


If this is your first time or your new..
Hacking Music is a training & execution platform that helps artists align & monetize their talent and ability. Our mission is to serve the world by strengthening the next generation of artists and help them connect with the people that care the most [ your fans. ]

P.S. Whenever you are ready, here are 3 ways that we can help you build a healthy profitable career in the music marketplace.

Head here to claim your Student Guest Seat - 

Head here to learn about Our Community 

Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter.


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BMI For Sale!?! with Michael Drexler, What a BMI Acquisition Could mean for Tomorrow’s Artists


Michael Drexler is Principal at Drexler Research. Previously lead teams at:
- Sony Music Entertainment ·- Senior Director, Business Development, Corporate Development & Strategy
- Broadcast Music, Inc. (BMI) - Executive Director, Business Development, Digital Licensing & Strategy
- Warner Music Group - Vice President, Digital Strategy & Corporate Development (M&A)

1. Michael Drexler’s Story
2. The Consent Decree that Created and Constrains ASCAP and BMI
3. Why BMI Exists? ASCAP’S Racist History!?! 1939 And The Curious Origin Story of BMI
4. Fight For Your Rights - How GMR works, Irving Azoff’s Boutique PRO company explained.
5. BMI For Sale!?! - Who Would, Could and Should Acquire BMI? - What a BMI acquisition COULD mean for TODAY’S Artists
6. 20X Earnings Catalog Acquisitions! - Who REALLY benefits? Do Artists Benefit? The Lost Art of Artist Development
7. Verify Media - How it Creates A Credit Rating Company for Catalogs


If Your New….
Hacking Music is a community tribe made up of artists who are “crossing the chasm” from “Developing” artist to “Deploying” and “DOMINATING” artist.
A tested and vetted training system that aligns: Talent, Training, Tech and Team.

P.S. Whenever you are ready, here are 3 ways that we can help you build a healthy profitable career in the music marketplace.

Head here to claim your Student Guest Seat - 
https://login.circle.so/sign_in?request_host=hacking-music.circle.so&post_login_redirect=https%3A%2F%2Fhacking-music.circle.so%2Fhome%20

Head here to learn about Our Community 
https://www.hacking-music.com/community-membership-options

Join 11,200+ artist entrepreneurs learning actionable advice in our newsletter.
https://www.hacking-music.com/newsletter


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Send in a voice message: https://podcasters.spotify.com/pod/show/hackingmusic/message
Support this podcast: https://podcasters.spotify.com/pod/show/hackingmusic/support