Hacks and Hobbies - Passion to Profit Stories Junaid Ahmed

In this episode, we get to speak with Brigitte Bojkowszky.

Brigitte is the founder of BridgetBrands and a global and personal brand identity strategist. With a career spanning over 23 years of teaching global marketing management and branding at universities across the globe and extensive experience in the corporate world, she possesses a treasure trove of knowledge and expertise. All with a passion for brand excellence, Brigitte guides entrepreneurs and organizations toward their brand's radiant future.

Her mission is to craft captivating brand identities that radiate beauty, brilliance, and authenticity, ultimately attracting the clients and recognition her clients truly deserve.

Stay tuned as we delve into the world of branding and marketing with Brigitte.



Our Guest
Get in touch with Brigitte Bojkowszky:* Website BridgetBrands: https://www.bridgetbrands.com* LinkedIn: https://www.linkedin.com/in/bojkowszkyb/* Book Significant Women: https://www.amazon.com/dp/B0927YG1FH* Facebook: https://www.facebook.com/BridgetBrands* Facebook: https://www.facebook.com/brigitte.bojkowszky* Instagram: https://www.instagram.com/bridgetbrands* Twitter: https://twitter.com/BridgetBrands* YouTube: https://www.youtube.com/@bridgetbrands* BrandsTalk: https://brandstalk.buzzsprout.com* Book Significant Women: https://www.amazon.com/dp/B0927YG1FH


3 hacks shared by the guest




Holistic Branding Approach: Brigadier emphasizes the holistic nature of branding, starting with understanding oneself and extending to understanding the client. It's crucial to remember that people connect with people, not just logos or taglines. This underscores the importance of authenticity and human connection in branding efforts.


Focused Strategy Over Spread-Out Presence: Instead of being present on every social media platform, Brigadier advises focusing on one specific channel where your ideal customers are likely to be. By creating ideal customer avatars and adopting a niche approach, you can tailor your messaging more effectively and avoid spreading yourself too thin.


Balancing Human Touch with AI Tools: While AI tools like ChatGPT can be valuable, it's essential to remember that they're just instruments. Brigadier highlights the importance of maintaining a human touch and providing personalization and emotional depth that AI alone cannot achieve. Balancing vulnerability and human connection with technological efficiency is key to making a lasting impact in branding efforts.


Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.




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In this episode, we get to speak with Ashton Rodenhiser.



Ashton is passionate about lifting the creative spirit in everyone that she meets. She has followed her passion for helping people communicate their ideas and combined that with creativity by founding Mind's Eye Creative Consulting.



You’ll often find her with markers in hand as she’s helping bring ideas to life through graphic recording and graphic facilitation practices.

She’s worked with diverse groups, from non-profits to Fortune 500 companies. It may appear as if she’s the silent illustrator in the room. In fact, she’s helping to break down complex concepts and notions into an easily understandable visual language, helping others retain more information while inspiring people to continue practicing her techniques in the world.



Over the years, she has brought over 2500 presentations and conversations to life either on paper or digitally. She’s now on a mission to teach students on how to use doodling and drawing as their best thinking and learning tool.



When she’s not working with clients, she’s being silly with her three young kids and husband in rural Canada.



Tune in to learn how you can harness the power of visual storytelling in your own endeavors.



Our Guest


Website - http://www.mindseyecreative.ca/Website - http://www.sketchnote.schoolTwitter - https://twitter.com/MindsEyeCCFInstagram - https://www.instagram.com/ashtonmindseye/Facebook - https://www.facebook.com/MindsEyeCreativeCFYouTube - https://www.youtube.com/@sketchnoteschoolPinterest - www.pinterest.com/SketchnoteSchoolTikTok - https://www.tiktok.com/@mindseyecreativeLinkedIn- https://www.linkedin.com/in/ashtonrodenhiser/

Hacks to take away





Tip 1: Draw on Plain Paper: Ditch lined paper and opt for plain paper, preferably horizontal, to stimulate spatial thinking and signal a shift in the creative process.


Tip 2: Visualize Later: Don't feel pressured to create visualizations in the moment. Capture traditional notes and then translate them into visual formats afterward to reinforce learning.


Mindset Shift: Acknowledge the Beginner's Gap: Recognize that there's a gap between your current skill level and where you want to be. Understand that improvement takes time and effort, and many people give up before crossing this gap.


Exploration of New Hobbies: Embrace the opportunity to try hobbies that challenge preconceived notions, such as exploring gentle sports like surfing, to broaden horizons and break away from binary perceptions of sports and arts.


Preference for Documentaries and "The Office": Expresses a preference for documentaries over traditional movies and cites "The Office" as a favorite TV show, appreciating its relatable humor and nuanced character dynamics.



Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.


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In this episode, we get to speak with Kimberly Sullivan.



Kimberly grew up in the suburbs of Boston and in Saratoga Springs, New York, although she now calls the Harlem neighborhood of New York City home when she’s back in the US.



She studied political science and history at Cornell University and earned her MBA, with a concentration in strategy and marketing, from Bocconi University in Milan.



Afflicted with a severe case of Wanderlust, she worked in journalism and government in the US, Czech Republic and Austria, before settling down in Rome, where she works in international development, and writes fiction any chance she gets.



She is a member of the Women’s Fiction Writers Association and The Historical Novel Society and has published one short story collection, Drink Wine and Be Beautiful, and three novels: Three Coins, Dark Blue Waves, In The Shadow of The Apennines and Rome’s Last Noble Palace.



After years spent living in Italy with her Italian husband and sons, she’s fluent in speaking with her hands, and she loves setting her stories in her beautiful, adoptive country.



Tune in to discover how you can cultivate your passion for writing and transform it into a rewarding profession.

Our Guest


https://kimberlysullivanauthor.com/https://www.instagram.com/kimberlyinrome/

Hacks to take away





Finish Your Novel: Kimberly emphasizes the importance of completing your novel rather than endlessly agonizing over it. While it's natural to strive for perfection, she suggests reaching a point where you're satisfied with the work and ready to move on to new projects.


Avoid Writing by Committee: While seeking feedback and advice is valuable, Kimberly warns against the pitfalls of writing by committee. She advocates for maintaining confidence in your authorial voice and making executive decisions about your work, rather than letting multiple opinions dilute your creative vision.


Release Your Work Into the World: Kimberly compares sending your novel out into the world to sending a child out into the world. Once it's published, readers will interpret it in their own unique ways, which may differ from your intentions. She advises authors to embrace this diversity of interpretation and not to take it personally.


Embrace Voracious Readers: Kimberly highlights romance and science fiction readers as particularly voracious and dedicated. Writers in these genres often produce multiple books per year to meet the demand of their enthusiastic fan bases. Learning from their prolific output and engagement with readers can be valuable for any writer.


Learn from Master Writers: Kimberly recommends learning from master writers in various genres, such as James Patterson, R.L. Stine, and Steve Martin. Each writer brings unique insights and techniques to the craft, whether it's Patterson's prolific output, Stine's skill in children's horror, or Martin's expertise in comedy.

Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.




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In this episode, we get to speak with Rebecca Whitman.

Rebecca Whitman, the Magnetic Abundance Mentor, and International best-selling author, graduated with honors from Princeton University. She was awarded Life Coach of the Year and Empowered Woman of the Year by International Association of Top Professionals. “LA Weekly” magazine featured her as one of the Top 7 Entrepreneurs to Watch in 2023.

She hosts the top 1% globally ranked “Balanced, Beautiful, and Abundant” podcast, which won the Positive Change Award. Her philosophy divides life into 7 Pillars of Abundance which include: spiritual, physical, emotional, romantic, mental, social, and financial. She helps people achieve balance within these seven areas, so they can experience more fun and freedom in life!

She has been featured in “New York Weekly,” “Miami Magazine,” and “LA Weekly” magazines. In addition to her appearances on ABC and CBS, she has guested on over 100 podcasts. She has given keynote speeches at Columbia University and UCLA; and has shared virtual stages with renowned thought leaders, Grant Cardone, Jack Canfield, and Les Brown.

Learn how to leverage the power of resilience and abundance to overcome challenges and achieve your dreams.

Our Guest
https://linktr.ee/rebeccaewhitmanAbundance Journalhttps://mailchi.mp/rebeccaelizabethwhitman.com/abundancejournalhttps://www.rebeccaelizabethwhitman.com/Top 1% ranked podcast globally ishttps://balancedbeautifulabundant.buzzsprout.com/My Instagram is https://instagram.com/rebeccaEwhitman

Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.


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In this episode, we get to speak with Jeanell Greene.

Jeanelle shares her remarkable journey through life's trials and triumphs. From her upbringing as a first-generation Filipino Canadian to her experiences in competitive dancing and music, Janelle shares how her quest for purpose led her to a profound realization of the importance of self-love and healing.

Tune in as she offers invaluable insights into overcoming adversity and finding fulfillment amidst life's uncertainties.

Our Guest
www.saveourmarriage.cawww.jeanellgreene.comwww.facebook.com/wingwomanherowww.instagram.com/saveourmarriage


Hacks to take away



Facing Fears and Embracing Vulnerability: Encouraging individuals to lean into their fears and get curious about them. Challenge assumptions about vulnerability and its implications, exploring the potential for growth and new possibilities.


Continuous Growth: Emphasizing the importance of striving to be 1% better every day. Acknowledging the discomfort and challenges of change but highlighting the necessity for personal and professional development.


Being the Change: Advocating for actively embodying the change one wishes to see in the world. Rather than merely desiring external validation or appreciation, fostering a mindset of initiating positive change within oneself and others.


Life's Shortness and Impact: Reflecting on the brevity of life and the profound impact individuals can have on each other. Encouraging a mindset of cherishing moments and relationships, recognizing the transformative power of love and support.


Embracing Personal Evolution: Sharing personal experiences of navigating career shifts and embracing uncertainty. Encouraging listeners to listen to their inner callings and pursue paths aligned with their authentic selves, even amidst uncertainty and doubt.



Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.


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In this episode, we get to speak with Robert Brill.



Robert is the founder of Brill Media, to delves into the world of entrepreneurship in advertising and media. From navigating early career experiences to establishing a scalable agency honored by Inc. 5000 and the Financial Times, Robert shares valuable insights and lessons learned along the way. Discover the importance of standard operating procedures, hiring senior experts, and relating to entrepreneurs in building a successful advertising agency.



Tune in for a captivating conversation packed with actionable strategies for growth and success in the competitive advertising industry.

Our Guest:


https://[twitter.com/brill_media](http://twitter.com/brill_media)https://[twitter.com/r](http://twitter.com/brill_media)obertbrillhttps://www.linkedin.com/in/robertbrill/https://www.linkedin.com/company/brillmediacohttps://www.facebook.com/BrillMediaUS/https://www.tiktok.com/@brill_mediahttps://www.youtube.com/@BrillMediacohttps://www.linkedin.com/company/brillmediacohttps://instagram.com/brill_media

Hacks to take away





Creative Testing Framework for Advertising on Meta: Utilize a creative testing framework to target age, gender, and location broadly. Create diverse ad variations each month to understand which products, services, offers, and audiences resonate best for your business.


AI Tools for Acceleration: Implement AI tools to expedite various aspects of your business operations. For instance, leverage chat agents powered by Chat GPT to generate ad copy quickly and efficiently.


Synergy Among Advertising Channels: Adopt a holistic approach to advertising where different channels complement each other like instruments in an orchestra. Recognize that each channel plays a unique role in the advertising campaign, contributing to the overall success.


Interconnectedness of Advertising Channels: Understand the interconnected nature of advertising channels. For example, while Hulu may create brand recognition, Google ads may serve as reminders, contributing to a virtuous cycle of demand generation.


Personal Insight on Hobbies: Reflecting on personal interests, Robert expresses a desire to have pursued learning the piano as a hobby, inspired by his mother's vision of traveling Europe and playing music to make a living.



Let’s get started with your Home Studio! Be ready for live streaming, zoom calls, and creating content. Let me help you build a space that helps you gain confidence in front of the lens. Book a call here for a free consultation:⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠http://hacksandhobbies.com/booking.




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