Entrepreneurs in the Health, Active Lifestyle and Outdoor ("HALO") sector sharing their stories
Marcus Johnson, CEO, Flo Brands
Marcus Johnson is a modern Renaissance Man! He's a Billboard-ranked musician and NAACP Image Award-nominated jazz keyboardist. Also the CEO and Founder of FLO ( "For The Love Of") Brands, and more recently FLO Wine, he states, "My life motto is DEEPER: "Dream, Engage, Environment. Plan. Execute. Reflect. Entrepreneurs are very good at execution, but bad at reflection because reflection calls for vulnerability." This wide ranging discussion touches on points business owners (of all sizes) can relate to.
Hillis Lake, Eleiko, Business Development Manager
"There is a need for personal, human connection that will never go away, no matter how good our garage gyms get, no matter how good the tech gets, people still want to work out together," states Hillis Lake of Eleiko. Hillis has been in the HALO sector since 1979 and started with Joe Cirulli. He discusses how free weights have done a complete full circle, shares his come back story after being told he'd never walk again, how continuing to sell price and discounting is extremely detrimental, and much more!
Ross Campbell, Founder & CEO, FIT Summit
With a background in executing C-level, multinational conferences in the gas and oil sector, Singapore based Ross Campbell went on to found The Fit Summit. "The HALO sector is such an amazing investment opportunity, however it doesn't get the airtime here in Asia and in more immature markets, but it's coming." He goes on to discuss the importance of business education (especially in Asia) thoughts on "irrational development" in the sector, how COVID has sped up the consolidation of the industry, and more!
Aaron Zack, Founder, Revolving Mind Media
Aaron attended the University of Texas at Austin and followed that by obtaining his MBA. He worked his way up in a sports agency and eventually became the youngest NFL agent ever at 25. He went on to launch Revolving Mind Media and currently represents Jaylon Smith, Dez Bryant, Dennis Smith, Jr and many others. Pete and Aaron dive deep into the world of athlete endorsements, the marketing and diligence that goes into branding and equity deals, how deals have evolved through COVID, and more.
Taylor and Roland, Twenty Billion Neurons / Fitness Ally
Roland Memisevic is the CEO & Founder of Twenty Billion Neurons, a Microsoft M12-backed artificial intelligence startup committed to making personalized coaching and companionship accessible to all people. Fitness Ally is their D2C application that's currently seeing phenomenal traction. This wide ranging discussion touches on the increasing role of AI in the HALO sector, how their technology is being utilized by some top players in the space, thoughts on the future of tech in fitness, and more.
Benjamin Nazarian & Dr. Jason Wersland, Theragun
"I put it away and then I went back to doing my thing. I didn't realize it was going to be useful!" laughs Dr. Jason Wersland, Founder of the Theragun when asked how he got started early on. Five different versions later, Jason met experienced angel investor Ben Nazarian, now the CEO. Learn more about what an investor mulls over when thinking about whether to back someone, the evolution of the product, why most people thought they were doing 'everything wrong,'
how to deal with knockoffs, and more.
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Love the HALO Talks!
Entertaining and a Value Add
I thoroughly enjoy HALO talks. The guests are top notch and always share valuable information or stories about things related to the fitness industry. Pete is also charismatic, dynamic and fun to listen to. I’d recommend HALO talks to anyone in the fitness and health space.
A must listen - CEO of Crunch
Loved the Keith Worts episode!!