77 episodes

They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mandi Ellefson.

Hands-Off CEO Mandi Ellefson

    • Business
    • 5.0 • 42 Ratings

They said getting started was the hardest part, but no one told you how hard it is to scale a custom service business. It’s time for your team to step up, but your clients want YOU. Discover how to scale to 7 figures and beyond by freeing up time and getting your team to run whole parts of the company so you can focus on scaling profits. That means more income, more time with your family, and more ability to make impact in the community and beyond. This is the Hands OFF CEO Podcast with Mandi Ellefson.

    Scale Your Agency with Ice Cold Leads

    Scale Your Agency with Ice Cold Leads

    Reach your ideal prospects wherever they hang out - via LinkedIn or cold email or any other channel - and scale your consulting agency. Mandi Ellefson shares the five variables that make cold outreach work in this solo episode of Hands-Off CEO.

    Key Ideas:

    Use direct outreach to make money quickly if you’re in a bind and need to bring in more clients. It’s a good strategy to use as you build up your company, when you need to test new offers, or when you’re pivoting your company. [3:04]

    “We want to move away from reliance on referrals.” Mandi says. Referrals are great, but they bring challenges that make it very difficult for your company to be sustainable if they are the only lead source that you have. “I would look at referrals as being a way to… target the right prospects and get them further up the funnel.” [4:40]

    The five variables you need to make cold outreach work are targeting, an attention grabbing hook, a compelling, nurturing process to educate and build desire, an irresistible offer, and a qualification process that paints an expansive vision. [6:45]

    Managing cold traffic goes through three phases: attracting, nurturing, and closing. [9:37]

    Mandi describes the ideal executive briefing. “[It’s] an opportunity for you to help your prospects understand their problem at a deeper level than they could on their own and show them an alternative way to… generate much better results.” [14:26]


    Resources
    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 18 min
    Your 3 Roles as a CEO

    Your 3 Roles as a CEO

    What does your job look like when you start working on the business instead of working in it? Mandi Ellefson describes the three main roles that CEOs assume to maximize both their time in the business and the earning potential of the whole company in this solo episode of Hands-Off CEO.

    Key Ideas:

    A CEO is responsible for providing vision, accountability, and support. Vision encompasses growth strategy, mission, and culture; accountability involves setting and managing agreements, and support refers to the training and material support that employees need to be successful. [4:17]

    Most CEOs struggle when it comes to accountability and what it means to hold their people and themselves accountable. “People are not really manageable, but agreements are,” Mandi shares. “You can have agreements between two parties and manage those agreements - that's how you drive accountability.” [11:27]

    CEO productivity is not defined by what the CEO can do with their time but by getting work done to other people. [12:47]

    The entrepreneurial operating system (EOS) is the foundation for operating your business based on agreements, as described by the book Traction. Though it’s a useful and practical guide, companies below $3-5M shouldn’t put all of their time and energy into implementing all the tools in EOS. At that stage, they should expand their vision and install accountability pieces. [13:15]

    The integrator role in the EOS assigns too much responsibility to one person in a growth stage company. Instead, having an operations manager who works with a CFO is much more suitable. [15:18]


    Resources
    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 22 min
    A Million Dollars in Agency Sales in 6 months with Jaco Grobbelaar and Jon Sooy

    A Million Dollars in Agency Sales in 6 months with Jaco Grobbelaar and Jon Sooy

    Can you imagine going from 3,000 to 30,000 visits a month? BroadVision Marketing takes clients from local to national levels, adding millions of dollars in as little as 6 months. Mandi’s guests Jaco Grobbelaar and Jon Sooy of BroadVision Marketing share how they scale their clients further than they could have ever imagined. 

    You’ll hear Mandi, Jaco and Jon talk about:

    BroadVision Marketing positions themselves as their clients’ concierge, but they’re not sitting across the table from you - they’re walking by your side towards your goals. It’s apparent to them early on whether a business owner is truly engaged in their business or whether they just started it to have a job. [4:56]

    Whenever you put a guarantee behind something, it differentiates you from the competition. [8:38]

    Jon and Jaco discuss the importance of teamwork in their operations. “What we’re finding is that if you enter an entire account around one person, they’re only getting one exaggerated talent,” Jon shares, “whereas if we approach the client as a team, the clients benefit from multiple different talents.” [18:34]

    Humans and companies tend to take for granted what's special about themselves. Because they’re so used to their talents, they don’t realize they’re bringing something other people recognize as valuable. [29:36]

    Jaco talks about advice from the Hands-Off CEO program that changed his way of thinking. “[Mandi] made the statement, ‘just be aware it may be your third or fourth candidate before you’re successful.’ … “It’s a totally different mindset.” [37:31]

    Having peers to bounce ideas off of is invaluable. [41:22]


    Resources
    Jaco Grobbelaar on LinkedIn | Twitter

    Jon Sooy on the Web | LinkedIn | Twitter 
    BroadVision Marketing

    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 52 min
    How to Use Your Business as a Vehicle to Build Wealth

    How to Use Your Business as a Vehicle to Build Wealth

    Businesses are great sources of income, but you shouldn’t have to keep working forever to build your wealth - and especially not after retirement. Mandi Ellefson explores how business owners can avoid this in this week’s show.

    Key Ideas:

    Mandi shares how she first started seeing business as a vehicle for building wealth. [2:12]

    “We had seen all the advice about buying into the stock market in your 20’s… and we made a conscious decision to wait and invest in our earning potential,” Mandi says. She and her husband were able to uniquely build their wealth even before her business went big. [5:47]

    Only 1% of businesses are actually sellable, Mandi claims. Even when business owners do sell, they often don’t get the value they want when exiting their companies. Hands-Off CEO has helped their clients sell their businesses for more than they could’ve ever imagined by growing profits. It’s not just about generating more sales - you need to first expand your gross profit margins and use that to generate the cash to scale. [8:08]

    Changing your client’s perception of you from a cost center to a profit center is the key to quadrupling your fees, eliminating price resistance, and attracting the highest-paying clients in any market climate. [10:03]


    Resources
    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 11 min
    Building an Agency with a Purpose with Karen Hite

    Building an Agency with a Purpose with Karen Hite

    Committing to a bigger purpose than profit is a surefire way to build a strong company; one that can withstand even a pandemic. Mandi’s guest in this episode of Hands-Off CEO is Karen Hite, Director of Operations at Digital Agency Hacker and co-founder of Hite Digital. Karen will explore why having a grand vision, passion and purpose leads to long-term success.

    You’ll hear Mandi and Karen talk about:

    Karen had a big vision of supporting people in her home country and generating over 1000 jobs through her agency. This is one reason why her company has been so successful. “We focus everything back to what our infinite purpose is… [generating] these little islands of happiness, and [creating] the best possible job to have and a culture that empowers people.” [1:42]

    You will always have an obstacle to face, and if you don’t know what you’re doing, anything can throw you off. Having a clear vision paves the path forward for your business. [5:44]

    The pandemic brought lots of companies to their knees, forcing them to cut salaries and layoff employees. Hite Digital’s exceptional foundation allowed them to escape this fate. It was a hectic time, but they all stayed sane because they understood and trusted in the commitment of the leaders. [10:08]

    Your legacy isn’t found in your wealth, but in the impact you make. What you do with the opportunities you are given will outlast you and leave your footprint behind. [18:25]

    Learn from other people’s failures and share yours; this is one of the best ways to grow. Take lessons from the proven processes that other people have developed over decades of trial and error. [23:40]


    Resources
    Karen Hite on LinkedIn
    Master Hackers

    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 27 min
    5 Ways Top Leaders Show Up That Adds Millions of Dollars of Profitable Growth

    5 Ways Top Leaders Show Up That Adds Millions of Dollars of Profitable Growth

    There are CEOs who are adding millions of dollars to their annual revenue - the ultimate Hands Off CEOs. There are leaders who are able to scale their business profitably, and they have five traits in common. If you want to see the kinds of productivity and profitability that these top-performing CEOs are getting out of their teams and businesses, this episode is for you. Mandi Ellefson is sharing what you need to know in this week’s show.

    Key Ideas:

    “The next level of growth [doesn’t] come from the amount of work you’re individually doing, but from the influence that you have over others and their ability to get work done through you,” Mandi shares. The essence of leadership is generating unlimited productivity through other people. [1:54]

    Top leaders are decisive. They don’t procrastinate making decisions and are able to objectively assess and evaluate all the necessary factors before making those decisions. They may grapple with fear and uncertainty, but feel the fear and do it anyway.. [6:16]

    If you want to mobilize people, you need to rally them around your vision. A Top CEO’s expansive vision is what sets the trailblazers that are creating the products and services that change ives apart from businesses that will stay small. [10:32]

    No one likes to be taken for granted. Be grateful for and celebrate those who help you grow from your colleagues to your team members. Giving praise where and when  it is due motivates your employees, and they become more committed to doing their best. [14:40]

    We’re moving into a recession, and that is scary, but we can take our companies and teams to amazing places if we’re working from a place of abundance. [19:10]



    Resources
    Mandi Ellefson on LinkedIn | Twitter | Facebook
    Hands-Off CEO - Executive Briefing

    • 21 min

Customer Reviews

5.0 out of 5
42 Ratings

42 Ratings

mpitre ,

Want to become a hand’s off agency owner? Yes Please!

I’ve been a fan of Mandi’s content since 2021. The podcast is a worthwhile subscription and that’s the bottom line. If you want to build a “hands off” agency, then this is for you! Just listen… you’ll see.

victoriachemko ,

Helpful listening!

Time with Mandi is super insightful and sometimes exactly the kick in the pants that you need! Listening to this podcast has enabled me to take her with me when I’ve had an issue affecting my agency and I need a little help moving in the right direction.

mikecorso64 ,

Inspiring

Mandi has given me an entirely new way to think about my role as CEO of my marketing agency. After just two meetings I am practicing a new mindset and approach to getting new clients and keeping them. I am also on a path to more delegation and focusing on our offer and BIG message.

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