261 episodes

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

Happy Market Research Podcas‪t‬ Jamin Brazil

    • Business
    • 4.8 • 36 Ratings

We interview today's top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.

    Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

    Ep. 406 – Nadia Masri, founder of Perksy, on how to Navigate a Successful Career in Market Research

    My guest today is Nadia Masri, Founder & CEO at Perksy and Forbes 30 Under 30 in the 2019 Marketing & Advertising division.  







    Founded in 2015, Perksy is a market intelligence platform that leverages mobile to drive real-time insights from hyper-targeted, hyperlocal audiences of Millennials & Gen-Z.







    Prior to founding Perksy, Nadia founded and operated several companies including Four sixty, a digital marketing platform for e-commerce retailers, and Birdcage Magazine.







    Find Nadia Online:







    LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri 







    Twitter: https://twitter.com/nadiagenmasri 







    Website: https://www.getperksy.com  







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

    • 37 min
    Ep. 405 – How to Navigate a Successful Career in Market Research

    Ep. 405 – How to Navigate a Successful Career in Market Research

    In this episode, we’ll be providing tips on how to navigate a successful career in market research. Stay tuned for the following weeks to hear the individual episodes of our referenced guests. 







    Referenced Guests:







    Nadia Masri, serial entrepreneur, founder of Perksy, and on Forbes 30 under 30 list







    * LinkedIn: https://www.linkedin.com/in/nadiagenevievemasri * Twitter: https://twitter.com/nadiagenmasri * Website: https://www.getperksy.com 







    Whitney Dunlap-Fowler, founder of Insights in Color







    * LinkedIn: https://www.linkedin.com/in/wmdunlapf/ * Twitter: https://twitter.com/ATouchofWhit * Website: https://www.insightsincolor.com/ * Website: https://www.touchofwhit.com/ 







    Semaj Nitta, Student and aspiring consumer insight professional







    * LinkedIn: https://www.linkedin.com/in/semajnitta/ 







    Rebecca Brooks, founder of Alter Agents







    * LinkedIn: https://www.linkedin.com/in/rebeccalbrooks/ * Website: https://alteragents.com/ 







    Find Jamin Online:







    * Email: Jamin@happymr.com * LinkedIn: www.linkedin.com/in/Jaminbrazil* Twitter: www.twitter.com/Jaminbrazil 







    Find Chueyee Online:







    * Email: Chueyee@happymr.com* LinkedIn: www.linkedin.com/in/Chueyeeyang* Twitter: www.twitter.com/Chueyee15 







    Find Us Online: 







    * Twitter: www.twitter.com/happymrxp * LinkedIn: www.linkedin.com/company/happymarketresearch * Facebook: www.facebook.com/happymrxp * Website: www.happymr.com 







    Music: 







    * “Clap Along” by Auditionauti: https://audionautix.com * Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode’s Sponsor: 

    • 23 min
    Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

    Ep. 404 – Two of the Biggest Mistakes Companies Make When Doing Market Research and how to Avoid Them

    My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). 







    Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch.







    Find Ken Online:







    LinkedIn: https://www.linkedin.com/in/ken-roshkoff-a7b1116 







    Twitter: https://twitter.com/KRoshkoff 







    Website: https://amcglobal.com/ 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit a href="http://surveymonkey.com/market-research" target="_blank" rel="noreferrer noopen...

    • 23 min
    Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

    Ep. 403 – Steve Kantscheidt, Founder & CEO at Humantel, on how to add Strategy to Market Research

    This episode was recorded in March 2020.















    My guest today is Steve Kantscheidt, Founder & CEO at Humantel.







    Founded in 2020, Humantel conducts large scale longitudinal studies designed to uncover hidden motivations of consumers including feedback from 100,000+ people across 50 countries, per channel, per year. 







    Prior to founding Humantel, Steve has held senior research positions at Latitude Research, Universal Music Group, Showtime Networks. Additionally, he founded THREE Group, an independent marketing and brand consultancy, and operated as its CEO for 11 years.







    Find Steve Online:







    LinkedIn: https://www.linkedin.com/in/stevekantscheidt







    Website: https://www.humantel.com/ 







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil







    Twitter: www.twitter.com/jaminbrazil 







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking,

    • 40 min
    Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography

    Ep. 402 – How IPSOS Switched From In-Person to Digital Ethnography

    My guest today is Oliver Sweet, Head of Ethnography, Ipsos MORI. 







    Founded in 1975, Ipsos is a multinational market research and consulting firm with headquarters in Paris, France. In October 2011, Ipsos acquired Synovate, making Ipsos the world’s third-largest research agency. Currently, Ipsos has offices in over 88 countries, employing over 17,000 people.







    Prior to joining Ipsos in 2007, Oliver served as a Parliamentary Researcher. 







    Find Oliver Online:







    LinkedIn: https://www.linkedin.com/in/oliver-sweet-73671018/ 







    Website: https://www.ipsos.com







    Find Jamin Online:







    Email: jamin@happymr.com 







    LinkedIn: www.linkedin.com/in/jaminbrazil 







    Twitter: www.twitter.com/jaminbrazil  







    Find Us Online: 







    Twitter: www.twitter.com/happymrxp 







    LinkedIn: www.linkedin.com/company/happymarketresearch 







    Facebook: www.facebook.com/happymrxp 







    Website: www.happymr.com 







    Music: 







    “Clap Along” by Auditionauti: https://audionautix.com 







    Epidemic Sound: https://www.epidemicsound.com/ 







    This Episode is Sponsored by:







    This episode is brought to you by Displayr. How much of your analysis and reporting time is spent doing manual tasks? All that cutting & pasting, formatting, checking for mistakes, redoing work, using too many tools, and trying to figure things out. Try Displayr, it’s software that automatically does the painful tasks for you. Thousands of companies already use Displayr to cut their analysis and reporting times in half. I use the platform, my team and I love it. Get a demo and a free trial at displayr.com/happy.







    This episode is brought to you by SurveyMonkey. Almost everyone has taken its surveys, but did you know that SurveyMonkey offers complete solutions for market researchers? In addition to flexible surveys, their global Audience panel, and research services, SurveyMonkey just launched a fast and easy way to collect market feedback, with 7 new Expert Solutions for concept and creative testing. With built-in, customizable methodology, AI-Powered Insights, and industry benchmarking, you can get feedback on your ideas from your target market–in a presentation-ready format, by the way–in as little as an hour. For more information on SurveyMonkey Market Research Solutions, visit surveymonkey.com/market-research.















    [00:00:00]







    JAMIN BRAZIL: Hi everyone. I'm Jamin Brazil,

    • 38 min
    Ep. 401 – What is your Outlook for Market Research in 2021

    Ep. 401 – What is your Outlook for Market Research in 2021

    2020 will be known for many things. Including the rise in the number of podcast. 







    Infact, currently 37% of Americans Listen to Podcasts Monthly and in 2020, for the first time, more than 100 million Americans listen to at least one podcast each month.







    Today we are going to hear from six podcasters about our outlook for market research in 2021. 







    Referenced Guests: 







    * David Paull* Hosts the Insights Association’s Audible Insights podcast. With quick-take conversations during industry events and longer-form interviews with industry leaders, Audible Insights keeps you up-to-date with the market research industry, the latest methods and techniques, and trends for the future.* Podcast: https://engagious.com/insights-association-podcasts * LinkedIn: www.linkedin.com/in/davidpaull * Twitter: https://twitter.com/davidpaull * Kathryn Korostoff* Hosts Conversations for Research Rockstars, a video podcast dedicated to advancing the work--and careers--of Market Research & Insights professionals. With over 1,000 subscribers, topics include research methods, best practices, and research-on-research. And many episodes include links to related templates and tools. Kathryn believes it: Inside every market researcher, is a Research Rockstar! * Podcast: https://www.youtube.com/channel/UCC0S4qBN9Fhl_LzKJJfjs4g * LinkedIn: https://www.linkedin.com/in/kkorostoff * Twitter: https://twitter.com/KathrynOnData * Merrill Dubrow* The host of the On the M/A/R/C Podcast. It completed its first year with 56 episodes. Each episode is unscripted, unrehearsed, and uncensored with plenty of takeaways from his amazing guests which includes a mix of professional athletes, insight leaders, and CEOs.* Podcast: https://www.marcresearch.com/#podcast * LinkedIn: https://www.linkedin.com/in/merrilldubrow * Twitter: https://twitter.com/merrilldubrow * Sima Vasa* The creator and host of the Data Gurus podcast with over 115 episodes. The mission of Data Gurus is to bring you a real-life and objective perspective on what’s happening in the data ecosystem. Sima’s goal is to help listeners understand how successful companies and individuals in this niche navigate through the sea of change. Sima’s guests include leaders, practitioners, change agents and investors in the data ecosystem. * Podcast: https://www.infinity-2.com/podcasts* LinkedIn: https://www.linkedin.com/in/simavasa* Twitter: https://twitter.com/simavasa * Stephen Griffiths* Hosts the diggingforinsights podcast, a marketing & career podcast with advice from insights leaders at companies like Nestle & Ipsos. As a client-side researcher at General Mills,

    • 11 min

Customer Reviews

4.8 out of 5
36 Ratings

36 Ratings

Aspiring Amateur ,

Always bringing valuable content

This podcast brings fresh ideas on market research, insights and user research from top minds in the industry. Jamin does a fantastic job of drawing out key lessons from guests and making the content relevant to the MR audience! Download and subscribe, you will benefit immensely.

Zenthropologist ,

A new staple

Gonna be keeping this one in my feed for a long time. I’m just starting to transition my interest from anthropology over into market research and even in just the first episode I got so much out about asking the right questions

MSeltz ,

Awesome insights for market researchers

This is a fantastic listen for anyone in the insights field. I always feel like I’m in a silo in this world, and hearing from industry experts facing the same challenges as me is so refreshing. And as far as industry experience, this is an endless wealth of great speakers with phenomenal stories. If you’re into learning about your customers, and the processes that go into that, this is the podcast for you!

Top Podcasts In Business

Listeners Also Subscribed To