Happy Market Research Podcast Jamin Brazil

This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters. 



This year's theme is empath, diversity, and resilience. 



Similar to last year, I will be hosting the event and I would love to see you. 



To learn more, check the show notes or just DM me on LinkedIn. 



Our guest today is one of the speakers at Qual360.



Linda Mielnicki Light, Associate Director of Global Insights Connect and Gifting Portfolio at Mars Wrigley. 



Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles. 



Prior to joining Mars, Linda served as a senior insights leader at Con Agra Foods, FedEx, and McDonalds and started as an intern at Coca-Cola.



Find Qual360 North America Online:




* Website: https://na.qual360.com/




Find Linda Online:




* LinkedIn: https://www.linkedin.com/in/lindamielnicki/ 



* Website: https://www.mars.com/ 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 







[00:00:00]



Jamin Brazil: Hey, everyone, you are listening to the Happy Market Research Podcast. This podcast is being done in conjunction with QUAL360 North America. The conference will be held on March 8th and 9th in Washington DC at the Gallup world headquarters. This year's theme is empathy, diversity, and resilience. Similar to last year, I'll be hosting the event, which I'm super excited about, and I would love to see you, my listeners, there. To learn more about the event, you can check the show notes or you can DM me on LinkedIn, or you can just Google qual 360 North America and it'll take you right there. Our guest today is Linda Mielnicki Light. She is the Associate Director of Global Insights Connect and gifting portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products ...

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. 



Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software.



Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar.



Find Reed Online:




* LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/



* Schlesinger Group: https://www.schlesingergroup.com/en/ 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.







[00:00:00]



Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today.



[00:00:44]



Reed Cundiff: Thanks for having me, Jamin. It's a pleasure to be here.



[00:00:50]



Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. I'd like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today.



[00:01:15]



Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home.

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. 



Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, 



Find Jessica Online:




* LinkedIn: https://www.linkedin.com/in/jessica-nordell-48319748/ 



* The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias: https://www.amazon.com/End-Bias-Overcoming-Transforming-Companies/dp/1250186188 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 







[00:00:00]



Jamin Brazil: Hey everyone. You're listening to the Happy Market Research Podcast. I'm Jamin Brazil your host. Our guest today is Jessica Nordell, Author and Speaker. In 2001, she published The End of Bias: A Beginning. That will be the topic for today’s episode. Jessica has served as a teacher and journalist. She studied physics at MIT and holds a degree in physics from Harvard and an MFA in poetry from the University of Wisconsin, Madison. Jessica, welcome to the Happy Market Research Podcast.



[00:00:32]



Jessica Nordell: Thank you so much for having me.



[00:00:36]



Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions and surveys. For a limited time user seats are free. If you'd like to learn more or create your own account visit hubux.com. It is an honor to have you. I'm really excited about jumping into the topic of your book but before we do, I like to provide a little bit of context. Please tell us about your parents, specifically what they did and how that informs what you do today?



[00:01:07]



Jessica Nordell: That's such an interesting question. I think it was more- I'll tell you what my parents did. I think it was actually more kind of their approach to life that really influenced what I did with my o...

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA.



Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands. 



Find Emmanuel Online:




* LinkedIn: https://www.linkedin.com/in/emmanuelprobst/ 



* Website: https://www.ipsos.com/en-us 



* Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 




* Full-time on campus 



* Full-time online 



* Part-time online




NEW FOR 2022: 



If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 



In addition to the certification, all the courses you complete will build toward your graduation.



If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.



HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.







[00:00:00]



Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy M...

My guest today is Susan Fader, keynote speaker and founder of FaderFocus. 



Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting.



She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their customers. 



Find Susan Online:




* LinkedIn: https://www.linkedin.com/in/fadersusan/ 



* FaderFocus: https://www.faderfocus.com/ 




Find Jamin Online:




* Email: jamin@happymr.com 



* LinkedIn: www.linkedin.com/in/jaminbrazil



* Twitter: www.twitter.com/jaminbrazil 




Find Us Online: 




* Twitter: www.twitter.com/happymrxp 



* LinkedIn: www.linkedin.com/company/happymarketresearch 



* Facebook: www.facebook.com/happymrxp 



* Website: www.happymr.com 




Music: 




* “Clap Along” by Auditionauti: https://audionautix.com 




This Episode is Sponsored by:



The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: 




* Full-time on campus 



* Full-time online 



* Part-time online




NEW FOR 2022: 



If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis. 



In addition to the certification, all the courses you complete will build toward your graduation.



If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.



HubUX is a research operation platform for private panel management, and qualitative automation including video audition questions, and surveys. 



For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. 







[00:00:00]



Jamin Brazil: Hey, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Susan Fader, keynote speaker and founder of Fader Focus. Susan has run Fader Focus as a business strategist and transformationalist catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get unstuck, reframing their energies, their conformational biases, and the traditional ways of segmenting their customers. Susan, welcome back to the Happy Market Research Podcast.



[00:00:36]



Susan Fader: I'm very happy to be here and talk with you again.



[00:00:42]