Harry Siemens: Building Consumer Trust | Ep. 107

In this episode of The Swine it Podcast Show Canada, independent agricultural journalist Harry Siemens discusses the importance of transparent communication in the swine industry. He shares insights on how producers can bridge the gap between industry advancements and consumer perceptions, the role of media in shaping public opinion, and the challenges of addressing misinformation. Understand why clear messaging is critical for industry success. Listen now on all major platforms!

"We don’t use technology just for the sake of it. We use it to improve animal welfare, meat quality, and sustainability."

Meet the guest: Harry Siemens is an independent agricultural and farm journalist with nearly 40 years of experience in the industry. Based in Winkler, Manitoba, he has built a strong reputation for storytelling, sharing the voices of farmers across Canada. With a background in fine arts from the University of Manitoba, Harry has contributed to major farm publications, radio, and podcasts, focusing on agricultural advancements and communication strategies.

What you will learn:

• (00:00) Highlight
• (01:03) Introduction
• (04:41) Guest’s background
• (07:50) Transparent communication
• (12:17) Industry communication roles
• (13:23) Public perception challenges
• (22:06) Building public trust
• (25:18) Final three questions

The Swine it Podcast Show Canada is trusted and supported by innovative companies like:

* Swine Veterinary Partners

- dsm-firmenich

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