Hashing out the future of cannabis commercialization: A deeper dive into research, labeling, and marketing in industry Idea 2 Impact

In episode 2, Lance continues the conversation about IP in the cannabis industry. Jack and Beth highlight how Colarado, a state where cannabis is legal, utilizes the plant for innovation. The trio examines gene editing, FDA procedures, gut biology, and the more biological standpoint for examining cannabis. Lance explains the progression of university research and how that alongside celebrity endorsements and incorporating other industries has an impact on the market effect of cannabis. The conversation comes full circle, with Beth, Jack, and Lance discussing how commercial activity and research puts products in the hands of the people and how Innovation Partners can aid in grants, innovative leaders, and commercializing even the most taboo of innovations.