Want to find an audience online for your creative work? Hashtag Authentic is a weekly podcast exploring the secrets to online success for dreamers, makers and creatives. With practical tips and inspiring stories, Sara Tasker of 'Me & Orla' (Instagram: @me_and_orla) guides you through the lessons and strategies she used to grow her 300k+ audience and six-figure business online. Tune in every Wednesday for analysis and interviews with trailblazing creatives, for an insider's view of all things Instagram, blogging, social media and beyond. Hashtag Authentic will equip you for the online world, dose you up on inspiration & information, and help you find your online tribe.
Understanding Instagram Trends (And how to use them for growth)
This week, I talk about the evolving trends we see on Instagram, and why they all inevitably change. We look at the costs and benefits of playing into a trend, and I share some strategies for using trending styles of posts without losing sight of your brand or your own creative goals.
This episode is kindly sponsored by Vodafone Business UK.
Food from the heart, with Skye McAlpine
Cookery writer Skye McAlpine returns to the podcast this week to talk about her new book, A Table for Friends. We wax philosophical about the deeply personal and empowering side to cooking our own food, and we discuss the role food has been playing in lockdown, how to set up two kitchens in different countries… and the genius of ready-chopped onions.
Connecting to Your Creative Courage, with Maressa Fernandez
Our guest today is the awesome Maressa Fernandez, otherwise known as Maressa Made over on the gram. Maressa describes herself as “a knitter, a sewist, a lover of slow fashion journeys, and an accessible creative coach.", and some of you might already have seen me highlight her in my monthly email newsletter's Creator Spotlight section.
In this episode, we go deep into her creative and professional journey, discuss how following her interests and showing up online as a whole person has helped Maressa finally find her “right people", and how using Patreon fits in with Maressa's business model.
Maressa's wisdom is a must-listen for anyone who struggles with creative confidence, is unsure what they should be sharing on their social media, or who struggles to sell their work online.
Finally going freelance, with Fiona Thomas
This week author Fiona Thomas returns to the podcast to dig into the truth about transitioning to freelance life… and launching a book in the midst of a pandemic. I also talk to Insta Retreat graduate Rebecca Lewis about pivoting her business, and why you don't always need a huge audience online to build meaningful success.
Keep Selling Your Wonderful Thing
When it is time to create a new product, and leave an old one behind? Something I see pretty often is people giving up on what they've already made too soon, because the selling and promoting feels hard, uncomfortable or like it's not living up to our hopes. In this episode, I share lessons learned from selling my signature course for 4+ years, and invite you to reconsider whether it's really time to walk away from your previous hard work just yet...
Anti-Racism Work for well-meaning Liberals, with Nova Reid
Nova Reid is an anti-racism activist and educator who specialises in working with liberal white women. We recorded this episode together before lockdown and the killing of George Floyd, but her message and all that she shares is, if anything, more valuable now than ever.
Customer ReviewsSee All
such a happy little podcast
Sarah’s podcast is so happy and lovely, while tackling some very serious business strategy concepts. Her guests are always interesting and I’ve found myself thinking about their interviews days later. I think this podcast is one for anyone - even if you aren’t a creative entrepreneur or maker. It opens your eyes to various entrepreneurs and makers to support with your business, and if nothing else to give a “like” on Instagram!
Really appreciate your creativity and perspective, Sara. Loved your book too! Cheers.
Really helpful for blogger entrepreneurs
I really liked this show, really helpful for writers and bloggers starting a business. I especially liked the Nir Eyal episodes, really interesting take on productivity and not getting distracted.