#Hashtags and Habits with Danni White Danni White

In this episode, I am on the other side of the microphone, chatting with Alicia Hill on the Business Growth Trailblazers Podcast. I share how more visibility (digital or in-person) can lead to better and bigger profits as a small business owner.
Resources:Connect with Hashtags & Habits:
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In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building.
Drawing from her journey as a minority woman entrepreneur and author, Keocha discusses overcoming fears of judgment, constructively embracing feedback, and self-care's role in creativity. She also explores strategies for prioritizing wellness routines amid entrepreneurial demands.
Keocha highlights the power of storytelling in fostering brand intimacy, relatability, and understanding of diverse perspectives. Additionally, she offers valuable advice on finding your unique entrepreneurial path aligned with your passions and values.
Join us for an enriching conversation on personal growth, authentic branding, and using your voice to create impactful connections.
Timestamps:[01:32] Keocha's journey into book and digital publishing
[05:51] Why do people shy away from creating content
[08:06] Embracing feedback constructively
[10:01] The role of storytelling in brand building
[13:22] Unearthing authentic brand stories
[15:59] Storytelling for community building
[18:17] Keocha's transition into entrepreneurship
[20:43] Finding your entrepreneurial formula
[25:30] Creating time for a wellness routine
[31:57] Keocha's most valuable advice for business owners
[35:14] How to connect with Keocha and her work
Quotes:●      Your work is not for everybody. And perspective makes a big difference in how you see things. So, if someone comes back, it's okay to engage and go, “Why do you feel that way?” Because that might help you improve your next work that you work on.
●      Your business's storytelling becomes personal and intimate. It becomes relatable because there are other people who are going through the same things as you. So, your brand tells the story of you. That's how people get to know you.
●      You have to be growing, too. So, it makes a huge difference to invest in your well-being. That makes a huge difference. That's how you discover what you're supposed to do. So, that's always going to be my go-to. I'm always going to say: Invest in yourself. 
●      Take care of yourself. Because how can you care for others if you're not taking care of yourself?
Resources:Connect with Keocha LaFleur-Anders:
LinkedIn: linkedin.com/in/k-lafleur-anders
Instagram: https://www.instagram.com/klafleuranders/
Facebook: https://www.facebook.com/chestnutreads/
Website: https://www.coffeemilkmedia.com/
Check out Chestnut Publishing House: a...

In this episode, I’m joined by content strategist Mel Daniels from Sydney, Australia. Mel shares valuable strategies from her book "The Power of Content," emphasizing the importance of authentically aligning one's content creation with one's core values, beliefs, and natural strengths.
She introduces her innovative framework of four content creator archetypes to help listeners identify their innate style and craft content accordingly. Mel's flexible "4 Ps" framework provides a structure for creating powerful, resonant content efficiently.
She further explores balancing creative expression with strategic business goals and the emerging role of AI in content marketing. Mel stresses the importance of injecting human uniqueness into AI-assisted content to forge genuine connections with audiences. Mel encourages entrepreneurs to create content from a place of positive purpose and genuine impact rather than noise or ego. She emphasizes embracing vulnerability and allowing one's authentic self to shine as key to attracting an aligned audience.
Timestamps:[02:41] Mel's journey from corporate life to entrepreneurship
[11:14] Transitioning from full-time mom to finding her entrepreneurial path  
[13:11] How Mel became an expert in content strategy
[15:16] Realizing the transformative power of content
[20:15] Benefits of understanding your core values and beliefs in content creation
[24:06] Mel's book "The Power of Content"
[25:45] Understanding the content marketing and connecting with your audience
[27:30] The four archetypes of content creators
[34:01] Mel's framework for content creation
[42:45] The role of AI in content marketing and the benefits of injecting your unique voice
[47:20] Mel's valuable advice
Quotes:●      The moment you step into being yourself and portray that to the world, you will attract the right people to your world. It will become easy for you to create content, and you will start really enjoying creating content for your business.
●      Understanding your core beliefs. What do you believe to be true in this world? What do you believe to be true of mankind? What do you believe to be true in your industry, and what is true or possible for the people you are here to serve? Those core beliefs, believe it or not, drive so much of your content marketing.
●      When we understand our strengths, then that's when content creation is going to be far easier as well.
●      It's about understanding your boundaries and connecting with them to create a business where you can do what you want—serve the people you want to serve.
Resources:Mel's book: The Power of Content: https://www.amazon.com.au/Power-Content-framework-achieve-confidence/dp/0648618005?source=ps-sl-shoppingads-lpcontext&ref_=fplfs&psc=1&smid=ANEGB3WVEVKZB
Connect with Mel Daniels:
Website: a href="https://www.meldbusinessservices.com.au/" rel="noopener noreferrer"...

In this episode, Jeanette Woods, a UX professional, design strategist, and CEO of Sketch and Form joins me to discuss human-centered and inclusive design principles. We discuss the importance of cultivating deep empathy for the people we design for, involving the community in the design process, and ensuring accessibility and functionality for all users. 
Jeanette shares insights on her proprietary framework, "Socially Conscious UX Design," and the design thinking process. We also explore the impact of AI on design, tackle challenges as a woman in a male-dominated industry and provide tips for aspiring designers and business owners looking to hire designers.
Timestamps:[02:06] What drew Jeanette to design and start her own business
[03:58] Principles of a human-centered design
[06:58] Strategies for businesses to work with design elements holistically
[10:56] Benefits of gathering diverse perspectives in the design thinking process
[15:32] Advice for small businesses to implement design thinking
[18:20] The impact of AI on design
[22:19] How small business owners can incorporate inclusive design principles
[27:43] Resources for promoting inclusivity in business operations
[30:12] Challenges as a woman in a male-dominated industry
[32:51] Tips for aspiring designers and hiring designers
[36:16] How to find and connect with Jeanette
Quotes:●     Human-centered design is about cultivating deep empathy for the people you're designing for. You do that through research or different ways of addressing design work in general.
●     We need to be able to serve the people and communities we're building these experiences for by connecting with them. We can't leave that corner because it will get us on the back end.
●     AI is essentially fed by algorithms that are fed by us, right? So, whatever we see going on in society will reflect in AI. It's just picking up on our behaviors collectively. 
●     Inclusive design is the approach of approaching things in an accessible way that is as accessible as possible for as many users and as understandable as possible for as many people as possible.
●     We need more people in this space that are more focused on community. We have moved into a very quantitative reductionist way of looking at things, which is also driven by a patriarchal approach.
●     It's okay to occupy multiple lanes, but I think understanding what most resonates with you is important. You can start doing that by getting information online.
Resources:Connect with Jeanette on:
LinkedIn: www.linkedin.com/in/jeanetteguardiola
Company Website: www.sketchandform.com  
Additional ResourcesNielsen Norman Group: https://www.nngroup.com/
p...

Welcome to another episode where Scott Gabdullin, a Canadian entrepreneur and founder of Authority Factors, joins me. Today, Scott shares his valuable insights into effective search marketing strategies tailored for small businesses. 
With his diverse experience spanning computer engineering to entrepreneurship, Scott shares insights into brand building, leveraging paid advertising platforms like Google Ads and social media, optimizing content creation for better rankings, and addressing the impact of AI-generated content on SEO. 
He also provides practical advice on lead generation tactics, closing leads effectively, and competing against industry giants as a small business. Scott emphasizes the importance of patience, adaptability, and a customer-centric approach for long-term business success in the changing digital landscape.
Join the conversation now and learn from the best!
Timestamps:[00:54] Scott's background and journey into entrepreneurship
[05:06] Strategies for building brand awareness for small businesses
[08:58] Recommended budget for small businesses to start running Google Ads
[10:24] Approach to social media advertising
[13:44] Strategies for ranking on the first page of Google
[17:47] Structuring landing pages for conversion
[22:10] Insights on AI-generated content and its impact on SEO
[28:13] Strategies for small businesses to compete with larger competitors
[32:33] Approaches to lead generation and closing leads
[37:21] Top business and SEO insights
[39:07] Where to find more information about Scott Gabdullin
Quotes:●      Overnight success is like ten years in the making. It was a lot of sweat equity put into it. We had to go through a lot of tears and pain, but it led us on the path to where we are now, living our lives the way we want.
●      Anyone can be an entrepreneur, and if you've done engineering and you go and become an entrepreneur in engineering, you're probably going to save time. I went from engineering to entrepreneurship, had nothing to do with engineering, and that took a long time.
●      My recommendation to everyone is to start with paid advertising. You'll start getting phone calls right on day one, and it takes 24-48 hours for ads to kick in. 
●      If I were to make a recommendation to marketing agencies, experiment with AI, which we do. We always experiment on our websites. 
●      We don't do much paid advertising on TikTok or LinkedIn. It wasn't the niche issues we would be into, but Facebook and Instagram have been around long enough, and everyone has experience with them. I would say Facebook and Instagram are great to advertise.
●      If I were to advise a business owner, I would say, you have got to fix your sales. It's a problem. You are the problem. So, you need to hire someone, and if they're not willing to go past that point and admit that to be a problem, then there's nothing you can do as a marketer. Or a service provider.
Resources:Connect with Scott on:
LinkedIn: a href="https://ca.linkedin.com/in/scottgabdullin" rel="noopener noreferrer"

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.
Content creation is not enough. Content distribution is essential to reaching the desired results in your marketing strategy. This episode will show you how to create a well-structured content distribution plan
This is PART 3.
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If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com.