6 episodes
Hasso Plattner Institute of Design Stanford University
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- Business
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3.9 • 40 Ratings
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The d.school is a hub for innovators at Stanford. Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education find their way here to take on the world’s messy problems together. Human values are at the heart of our collaborative approach. We focus on creating spectacularly transformative learning experiences, and inevitably the innovations follow. Along the way, our students develop a process for reliably producing creative solutions to nearly any challenge.
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Marketing, Branding, and Design
Andy Spade, founder of Kate Spade and Jack Spade, discusses the interplay between marketing, branding, and design within the retail and fashion industries. (April 15, 2009)
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Data Visualization and Aesthetic Design
Ben Fry, director of Seed Visualization and the Phyllotaxis Lab, discusses how data visualization software and aesthetic design can function together to create a unique programming experience. (November 18, 2009)
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Design, Marketing, and Branding in a Post-Consumerism Society
Alex Wipperfurth, a partner at Dial House in San Francisco, discusses design, marketing, and branding in a post-consumerism society. (May 21, 2009)
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Market Research and Consumer Ethnography
Genevieve Bell, an Intel Fellow that was recently named one of the top 50 most creative people in business by Fast Company, discusses market research and consumer ethnography designs. (November 9, 2009)
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Storytelling with Illustration and Design
Maira Kalman, author, illustrator, and teacher of Design at the School of Visual Arts in New York City, discusses how illustrations and design can be used to tell stories. (November 3, 2009)
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A Conversation with Advertising Executive Rich Silverstein
Rich Silverstein is the Co-Founder and Co-Chairman of Goodby, Silverstein & Partners, an advertising agency in San Francisco. In their twenty-three year history they have been one of the most honored agencies in the world. (November 15, 2007)
Customer Reviews
Andy Spade
I had no interest or desire to learn about fashion and other media before I watched Andy Spade's talk. I'm not a diehard fan of theirs. The way he thinks about marketing in a guerilla type fashion is truly the inspiring part. I encourage everyone to watch the first video of this series, at least!