Building an email list can be cumbersome. Lead magnets are great, but they don’t always drive traffic the way you want them to.
Are you tired of asking people to subscribe to your email list?
Or maybe, creating yet another lead magnet has you wanting to throw in the towel.
Today’s guest is here to share her secret to growing her email list to get more clients and it's super fun! Using this tool, you’ll not only get people on your email list but get to learn more about them at the same time.
What’s the secret weapon? Quizzes!
About Linda Sidhu Linda Sidhu is an email list building expert who helps entrepreneurs create irresistible personality quizzes that bring in new subscribers on autopilot. Her quizzes convert views to leads at a rate of 60%. A former pharmaceutical sales representative, Linda now helps online business owners learn how to take full advantage of email marketing.
Personality Assessment When working in the pharmaceutical industry, Linda learned how to read personalities. This taught her how to genuinely work with each doctor more effectively because she understood what they were looking for. Linda now uses her gifts of understanding personalities to create quizzes and help her clients get to know more about their audiences.
Building Relationships Understanding personalities is key to building relationships. This helps us understand buying processes. Likewise, as you build relationships you build trust.
Quizzes for Building an Email List Quizzes are shared 1900 times on average. They are a great way to grow an email list.
Personality quizzes are the best you can take because people want to know more about themselves. As a result, personality quizzes have a higher conversion.
Likewise, using personality quizzes helps you understand your audience’s buying practices. A slower-paced personality is going to want to see more testimonials and low risk. Faster paced people want the options right away and more likely to buy from you right away.
Quizzes take approximately 40 to 50 hours to create when done right.
Once a quiz is complete, you have to think about the email sequence. A quiz should have an email sequence based on each personality. The welcome sequence will help the participant get to know you and your business and help you get to know more about them.
Quizzes are the fastest way to grow your audience and make money at the same time.
Email Sequence Linda recommends a 5 email welcome series. This is how you build the know like and trust factor. Validate the customer. Talk about them, talk about their quiz results, and their pain points. Then introduce yourself. In the following emails, provide testimonials and a call to action. Each email is personalized.
Designing Quizzes for Building an Email List The quiz quadrant that Linda uses to design quizzes is based on the DISC personality assessment. She uses this to learn whether the person is slow-paced or fast-paced, are you people-oriented or task-oriented. Most people will fall into one quadrant over the others.
Work backward from your offer. Know where you are taking the people who take the quizzes. What is your offer?
Once you have established your offer you can begin working backward. Then do research.
Reach out to 8 to 10 people who fit your ideal client avatar (ICA). Do a call with each person. Ask them 10 questions to understand the language around what they need. Themes and phrases will show up and you use this information to write your quiz questions.
Map out the quadrants and then write out the questions. The title and topic come after you’ve mapped out the questions and answers.
Keep quizzes on theme. Know your questions and know the behaviors associated with each result.
There really is a science behind designing the questions and answers to go along with the personality types. It doesn’t have to be perfect, but it’s best w