An Agency Story

He Left a 425-Person Company for This - Tagline Media

Company: Tagline Media
Owners: Jonathan Shepley
Year Started: 2001
Employees: 1-10 

What makes someone walk away from a massive manufacturing company to acquire a small marketing agency? In this episode, Jonathan Shepley shares why he made the leap, how he’s building a high-impact agency, and what every owner should know about people, process, and positioning. 

Key Takeaways

  • Why clients who treat you like a vendor are hurting your business
  • How behavior profiling can help you build a more effective team
  • A fresh way to think about marketing as a “five-dimensional chess game”
  • What really motivates high performers (hint: it’s not money)