207 episodes

Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

He Said, She Said: Razor Branding™ Podcast Jaci Russo

    • Business
    • 5.0 • 29 Ratings

Launched in 2001 by CEO Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries from coast to coast. Their branding process, Razor Branding ™, permeates all levels of marketing, advertising, digital and social media giving them a unique advantage in first identifying their client’s target audience, then developing messaging, strategies, and creative that builds awareness, loyalty, and advocacy.

    The Evolution of Digital Marketing in the age of AI with Rachel Hernandez

    The Evolution of Digital Marketing in the age of AI with Rachel Hernandez

    Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet's dynamic landscape. Tune in to gain expert knowledge on enhancing your brand's digital footprint and leveraging AI for marketing growth and success.







    Rachel Hernandez is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors.With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO.

    • 50 min
    SEO and Branding in Today’s Everchanging Marketplace

    SEO and Branding in Today’s Everchanging Marketplace

    On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding. 







    Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic and transform that traffic into leads. Brandon’s journey in digital marketing began in 2007, right after he graduated from college with a degree in Business Marketing. With limited digital marketing knowledge, Brandon dedicated himself to learning and mastering this new type of marketing. Today, Brandon and SEO Optimizers work with a wide variety of clients, ranging from small local businesses to Fortune 100 companies. Learn more about Brandon and SEO Optimizers at: https://seooptimizers.com/about/brandon-leibowitz/

    • 49 min
    Authenticity in Branding with Greg McDaniel

    Authenticity in Branding with Greg McDaniel

    Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California,  joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity - both in branding and in life.







    As a real estate agent known for his authenticity and unique perspective on life and business, Greg McDaniel shares his insights on the importance of being genuine and treating people well across all industries. Greg shares his journey, emphasizing hard work, genuine connections, and prioritizing others' value over his own. In this episode, Jaci, Michael, and Greg explore the balance between professionalism and authenticity, the evolution of communication in the digital age, and the significance of understanding clients' needs. Greg's philosophy highlights the power of honesty, supportive relationships, and authenticity in building meaningful connections and achieving success.

    • 55 min
    Branding Insights from the 21 Hats Experience

    Branding Insights from the 21 Hats Experience

    On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their participation at the conference. One of the biggest takeaways was having the opportunity to interact with like-minded entrepreneurs and business leaders and the difficulty of stepping back and viewing your business from an outsider's perspective. The importance of authenticity in branding was also discussed, emphasizing the significance of peer support and lifelong learning in the professional journey. 







    Founded by Loren Feldman, the mission of 21 Hats is to build a community of business owners who compare notes, share their wins and losses, and learn from each other. Before 21 Hats, Loren worked as a senior editor at Forbes, was small-business editor of The New York Times, and editor of the Web sites at both Inc. and FastCompany. In addition, Loren was a top editor and writer for Philadelphia, Manhattan, Inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times Magazine, and The New York Times Sunday Business section. To learn more about 21 Hats, and subscribe to their blog, podcast, and newsletter, visit: https://21hats.com. You can also find 21 Hats on the following platforms: TWITTER: @21-hats, LINKEDIN: @21-hats, FACEBOOK: @21hatsmedia

    • 32 min
    Launching, Building, and Scaling Your Brand with Mark Donnigan

    Launching, Building, and Scaling Your Brand with Mark Donnigan

    On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team.







    Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as a virtual chief marketing officer and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Mark shares his experiences with navigating the shift from traditional print to digital marketing over the years and how regardless of the medium, he always keeps his focus on the target audience.

    • 52 min
    How Storytelling Can Save Your Brand with Jeff Bartsch

    How Storytelling Can Save Your Brand with Jeff Bartsch

    On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection.







    Jeff Bartsch is a visionary storyteller and founder of Story Greenlight, a coaching company that helps accounting executives and advisors become better communicators. He sharpened his storytelling ability as a television editor for major media outlets like ABC, NBC, Universal, Disney, and Apple. On this episode of He Said, She Said: Razor Branding™ Podcast, Jeff shares the power storytelling has in branding and how to create authentic human connection in an age of increasingly artificial content. 

    • 53 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

CooperSP23 ,

A must listen!

I found this show when I was asked to be a guest. After listening to many of the episodes I’m hooked! If you’re looking for advice on branding a marketing make sure to subscribe and listen!

brand geek ,

Student of the game

Jack knows her stuff and makes a point to continue learning. I appreciate her take on new trends and her expertise on branding. Highly recommend you listen.

Bubble!!! ,

Business branding

Jaci is great source of information and expertise in the marketing and branding industry. Very easy to listen to and quite entertaining as well! 10/10 would recommend to anyone!

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