One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Though there’s been a current emphasis on growth in the DTC channel for most brands, Paula saw the desire from consumers to still experience a brand in person and the need to elevate the brick-and-mortar relationships that brands have with their retail partners. There are only so many resources available for up-and-coming and legacy brands alike, and it can be challenging to support both DTC growth and in-store retail opportunities. Headkount offers an alternative option that allows brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount does all of the heavy lifting associated with driving retail, including a field education team, account management, operations, and an experienced head of sales. Most importantly, Headkount’s team of dedicated beauty educators creates and cements invaluable relationships with their customers and retail partners, and eliminates the need to continually scout, hire, and train new in-house staff for a position with a notoriously high turnover rate. All Headkount team members are referral-based and pass a rigorous application process to ensure that only the best of the best are on the floor representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer-driven, cost-effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity and shipments, and significant new door growth.
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