8 episodes
Headtraining Polly Hammond
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- Business
Welcome to 'Headtraining,' your weekly dose of all things digital for wine.
Ecommerce, analytics, social media, newsletters, ads, and algorithms…whew!
Photography, video, podcasts, copy, design, chatGPT! The world of digital marketing is vast, and it's easy to get lost. But in this series, we're going to break it down together.
From the nitty-gritty of SEO and CRMs to the creative world of content marketing and community-building, Headtraining’s got you covered.
Some weeks you'll get expert interviews and useful recaps, other weeks it'll be just you and me, diving deep into a topic. But every week, you’ll get actionable advice, designed for wineries, in a language that makes sense to you.
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Mastering the Art of the Brief: A Guide for Getting the Best from Your Marketing Partner
In the vast ocean of digital marketing, the strength of your brief can either anchor your success or let your campaign drift aimlessly.
"Mastering the Art of the Brief" on Headtraining, hosted by Polly Hammond of 5forests, is your compass to navigating these waters. We're not just talking about communicating your vision; we're about transforming it into tangible results.
️ This Episode Unveils:
The essence of aligning your brief with your business's heart. ❤️
Setting clear, impactful objectives
Knowing your audience like the back of your hand
Ensuring your brand's identity shines bright across all digital platforms
And so much more from budgeting to post-launch expectations.
Why This Matters:Every detail in your brief is a stepping stone towards maximizing your campaign's potential. From boosting online sales to capturing hearts, the journey to remarkable results starts here.
Gain Insider Tips and Actionable Advice on:
Avoiding common pitfalls ️
Communicating effectively with your digital marketing partner ️
Elevating your digital marketing strategy .
Calling All Digital Marketers & Business Visionaries:What's one challenge you've faced with digital marketing briefs? Drop a comment below or share this post to start a conversation that enlightens!
#DigitalMarketing #MarketingStrategy #Podcast #BusinessGrowth #Headtraining -
Beyond the Pack Shot - Mastering Beauty Shots in Wine Product Photography
Today, we're spotlighting the craft of wine product photography. Far from just capturing images, we're diving into visual storytelling, the nuances of photo composition, color theory, and cultural awareness, especially for global wine brands.
What You'll Learn:
The Three Categories of Product/Marketing Photos: Understand the differences between lifestyle photography, beauty shots, and pack shots, and how they influence consumer engagement.
Creating Compelling Beauty Shots: Actionable tips on planning, storytelling, and emotional connection through photography.
Psychological Triggers in Imagery: Leveraging visual elements to captivate and engage your audience.
Cultural Sensitivity in Photography: Navigating global market compatibility while being culturally aware.
Design Techniques: From selecting the right setting to using color theory effectively.
Technical Tips: Insights on equipment, post-production, and creating a versatile image library.
SEO for Photography: Boost your digital presence with these behind-the-scenes tricks for enhancing your images' online impact.
Connect with Us: Questions or Feedback? Reach out to 5forests for expert advice on winery marketing. https://5forests.com/contact/
Like, Subscribe, and Share: Don't forget to like, subscribe, and share this video for more insights on smart marketing strategies for better wineries. Join us next week for another insightful episode of Headtraining! -
How to Sell More Wine with Better Photography
Welcome to Headtraining's deep dive into Lifestyle Photography for Wine Brands! In this episode, we're uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including:
Introduction to Lifestyle Photography: Learn why it's crucial for your winery's marketing strategy.
Research-Backed Impact: Insights from studies revealing the significant influence of lifestyle photography on consumer behavior.
Psychology Behind Purchases: Understanding the subconscious influences driving customer decisions.
Marketing and Design Strategies: Practical tips on creating compelling lifestyle photographs that align with your brand and engage your audience.
Cost-Effective Planning and Management: Tips on planning, staging, and managing your photoshoots for maximum efficiency and impact.
Don't miss out on the "5forests Ultimate Shotlist" - a comprehensive guide to planning your photoshoots. Free download at https://5forests.com/resources/the-ul...
If you found this episode helpful, please like, share, and subscribe for more insights on how to rock your winery's digital marketing.
Have questions or ideas? Drop them in the comments or reach out to us directly @ https://5forests.com.
Connect with Us:
⚡ What we do: https://5forests.com/services/
⚡ Who we are: -
Marketing Your Winery to the Non-Alcoholic Crowd: Strategies For Success
About This Episode: In this episode of Headtraining, Polly Hammond dives into a vital and evolving aspect of the wine industry: marketing non-alcoholic beverages. Discover the secrets behind successful integration of non-alcoholic options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcoholic offerings an integral and celebrated part of your brand.
Why Listen to This Episode: Learn practical strategies for integrating non-alcoholic options in wine marketing. Gain insights into customer motivations and preferences for non-alcoholic choices. Discover how to provide a premium service experience for all customers.
Target Audience: This episode is perfect for winery stakeholders, marketers, and anyone interested in understanding the nuances of promoting non-alcoholic beverages in the wine industry.
Subscribe for More: Don't miss out on our weekly insights into digital marketing in the wine industry. Subscribe now and hit the bell icon to stay updated with our latest content!
✍️ Your Feedback: Your thoughts and feedback are invaluable to us. Please leave a comment below to share your views or suggest topics for future episodes.
Boost Your Wine Brand: For more information on digital marketing strategies for your wine brand, visit us at 5forests.com -
Eco-Friendly Winery Web Design: Good for Business, Better for Earth
Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon - Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also significantly boosts website performance, enhancing user satisfaction. Discover how the dynamic nature of ecommerce sites poses a challenge to sustainability and what steps you can take to overcome this. Whether you're a business owner, developer, or a conscious netizen, there's something for everyone to learn and act upon. Dive into a world where the web goes green, one pixel at a time!
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Why Your Emails Aren't Selling Wine: Top Wine Marketing Mistakes & How to Fix Them
In today's episode, we're diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience. From understanding the significance of segmentation, automations, and the nuances of visuals in emails, to the legal aspects surrounding spam and GDPR compliance, we've got it covered. Stick around for a bonus discussion on SMS marketing, understanding its legality and the guidelines ensuring consumer protection and privacy. Whether you're a seasoned marketer or just starting out, this episode is packed with insights that will help you navigate email marketing and sell more wine.