Health Coach Academy Omar Cumberbatch

If you are a health coach looking to take your business to new heights, harnessing the power of ads can be a game-changer for your success. There are numerous benefits of using ads to promote and grow your health coaching business which include enhanced visibility, increased website traffic, and the ability to precisely target your ideal clients.
To discuss the many benefits of paid ads and some unique strategies, we invited Luke Charlton to the show.  Luke AKA the Aussie Hermit owns his own ad agency and has spent in excess of $20 million on advertising, leading to more than $50M+ in sales for his clients.  He has also been hired by top ad agencies to write copy for experts such as Bob Proctor, Mike Dillard, Neil Patel, Grace Lever, Ryan Moran and many more.

I know we don't like to talk about it, but the legal part of a health coaching practice is super important.  Contracts are crucial for health coaches to protect their interests and establish clear expectations with clients. They help outline services, fees, and client responsibilities,which eventually minimizes misunderstandings and potential disputes. At the end of the day, they are essential tools for professional and ethical health coaching practices.
To discuss how we can better legally protect ourselves, we invited Sarah Waldbuesser to the show. Sarah is an attorney for online coaches and health coaches and founder of Destination Legal.  She is also a health coach and shares her unique expertise about her journey and how she mastered navigating the health coaching space legally. 

Being in business will challenge your mind in ways that many other endeavors will never do.  Mastering your mindset can unlock your full potential as a business owner.  So it is essential to begin to overcome self-doubt, conquer limiting beliefs, and foster a positive mindset that attracts clients and fuels personal and professional growth. 
To give us actionable tips to accomplish this, we invited Kevin Kwan to the show.  He shares his journey of leaving his corporate job and jumping into starting his own gyms and how, through business, he discovered all the work he needed to do to become successful by shredding all the layers of beliefs holding him back.

How are we going to grow a successful health coaching practice, or sell an amazing course, or promote our newest book if nobody knows about it?  This is a very common obstacle that many entrepreneurs struggle with.  The truth is, that if you're hiding your business or brand from potential customers, it's time to take action and start marketing because marketing is crucial to increase brand visibility, attract new customers, and ultimately grow your business.

To share some tips on how to stop hiding and start marketing, we invited Brandy Mabra to the show.  Brandy is the CEO & Founder of Savvy Clover which serves private practice owners by teaching them the mindset and skill set it takes to own their CEO role.  She shares how by owning your leadership role in your business, you can empower your teams and lead from a place of knowledge and delegate confidently, enabling you to work on your business instead of in your business.

Of course we want to sell high ticket signature coaching packages.  Who wouldn’t?  But it isn’t an everyday occurrence when someone discovers you and wants to spend a huge investment without getting an idea of who you are and what they can expect from you.  So creating different entry points into your world is very critical.
To share the advantages to this approach, we invited Lindsay Maloney to the show.  Lindsay is a Business Coach for coaches and the host of the top rated podcast- Book Your Dream Clients.  Her mission is to help female coaches create 6-figure businesses by building out their signature offers and designing dreamy client packages without the busy work.

Keeping up with current events is something that health coaches are going to need to start doing!  So, when fitness influencer Brittany Dawn popped into the news for being sued by the state of Texas, all health and wellness professionals’ ears should’ve popped up.  The allegations included using deceptive business practices and not delivering on her promises to her customers really hit home for us who are trying to establish ourselves in the online space hoping not to fall into the same pitfalls as Brittany has alleged to have done.
To discuss this and a few other current events, we welcomed back Isaac Ho to the show.  This episode will begin a regular series where Isaac and I dive into the new and relevant topics that pop up in the wellness arena.