Health Coach Academy Omar Cumberbatch

How quickly we forget!  Once upon a time, the online fitness and coaching world wasn't a thing.  Then the world changed.  We all adapted to a world where we moved our lives online.  Still, that transition isn't easy and there's a lot of mistakes a health coach or a trainer can make that can stall their success.
To demonstrate how he navigated the transition and how he built a booming online business, we invited Cody Watkins to the show.  Dubbed the “King of Transformation,” Cody is a renowned
online fitness coach with an amazing story. Starting his fitness journey at 15, he quickly rose to become a top trainer and then boldly launched his own online coaching business, which
he has now scaled worldwide. With a holistic approach to health and fitness, Cody empowers others to overcome their challenges and transform their body, mindset, and life. His influence extends far and wide, with over 75,000+ followers on Instagram and thousands of clients all over the planet.

Health coaches are naturally helpers.  We authentically care about our clients and are out for their best interests. This puts us at a distinct business advantage! Putting clients first is essential for building a successful business. This approach fosters loyalty, trust, and positive word-of-mouth referrals. When clients feel valued and understood, they are more likely to remain loyal and recommend your services to others. This client-centric approach not only enhances customer satisfaction but also drives business growth and sustainability. 
Stephanie Fusnik joins the show to drive this point home.  Stephanie is nutrition coach, personal trainer, manual osteopathic and neurokinetic therapist, public speaker, and CEO of VitalityOET.  VitalityOET is a women's nutrition, health, and fitness company that focuses predominantly on women's hormones, particularly during perimenopause and onwards.  The company's  mission is to teach women about how their bodies change during this period of their life so that you can finally reach your health and fitness goals, feel in control and at home in your body again, live a life full of vitality, and really understand how to take care of this new body.







 

One of the most popular life phrases is, "It's not what you know, it's who you know".  This holds true for successful health coaching practices as well.  By building your network, you can get one of the most sought after leads any business owner would desire: referrals.  To this day, nothing beats a referral.  And mastering how to network in a way that gets you referrals will only build your bottom line.
To explain how to properly leverage your current network, we invited Kenneth Tinglum to the show.  Kenneth is a nutrition expert and a National Trainer at BNI.  His mission in both roles is to empower and uplift—whether it's helping business owners and professionals expand their networks and increase their revenue through building relationships and helping eachother, or guiding individuals towards their optimal health and wellness. Since 2007, he has been deeply involved in both, nurturing dynamic business networks and creating better health.

Is organic traffic dead?  Not exactly.  However, it isn't free.  It costs a ton of time.  So if you want to grow your business fast, you should consider spending money over spending your time. Health coaches can use paid ads to find more people by using ads on a variety of platforms from Facebook to Google and get themselves in front of their ideal clients in a hurry.  But this is an art and we would never recommend haphazardly throwing money against the wall with ads either.
So to guide us through the world of paid ads, we invited Yuri Elkaim to the show. Yuri is the CEO of Healthpreneur and a New York Times bestselling author.  Yuri overcame early health challenges and a career in professional soccer and built an online health empire, impacting over 500,000 lives and authoring three bestselling books. After selling his business in 2018, he launched Healthpreneur®, guiding health professionals in creating successful virtual practices. Since then, he has helped over 1300 entrepreneurs earn over $217M in collective revenue.
 
 

The more things change, the more they stay the same.  It's a phrase that is often said for many reasons and it fits the current world of marketing just the same.  No matter what the latest fad method of marketing that comes out, the basics of marketing tend to stay the same.  Basically, what problem do you solve and what do you do to solve it?
To dive into this simplistic formula, we invited Tiago Faria to the show.  Tiago help coaches, mentors, consultants and other help professionals systematically uncover premium dream clients using their current contact/follower/subscriber lists.  He is a former Google employee and worked as a Google Ads specialist and consulted for some of the biggest companies in Europe and the Middle East.  He joins the show to share how the basics of marketing are timeless principles and you can start getting more leads at whatever point you are in your business.
 

Running a business is only one aspect of your life, even if it seems like it consumes everything else.  How many times have certain areas of life were neglected in order to keep our businesses afloat?  Has our health suffered?  Our relationship with our loved ones?  Has our connection to spirit taken a hit?  Like it or not, these aspects of ourselves need to be shored up in order for any business venture to thrive and that balance is key to any profitable practice.  
So to discuss how this plays out in real life, we invited Dedee Cai to the show. Dedee is the founder and a performance coach of FIT TO PROFIT, a company that utilizes psychology, cognitive science, holistic wellness to help entrepreneurs get holistically fit to attain peak level of performance in their life and businesses. She recently published a book The Overcomer: Conquer Your Fears to Achieve Your Goals in hopes for others to seize their own opportunities for success. DeDee married her love for living an optimal lifestyle, and business to create FIT TO PROFIT. She believes that your self-worth is your net worth, and she’s on a mission to empower women to live up to their own potential unapologetically while changing the world.