32 min

Health Research with Dave Brazelton The Business of Blueberries

    • Business

Research that documents the healthy properties of blueberries has been instrumental in the growth of the blueberry industry. Ever since the “Blue Wave” that created increased demand for blueberries, the blueberry industry has been at the forefront of health communications and has become a staple in health-centric diets of people across the globe. In this podcast, we talk about where blueberry health research has been and where it’s going.
Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dave Brazelton, executive chairman of Fall Creek Farm and Nursery, and chair of the USHBC Health Research Committee.


“Blueberries are a great product, but you gotta do the work and build the body of science.” - Dave Brazelton


While the health messaging of blueberries has been vital to the growth of the category, there’s an urgency to stay ahead of the curve in health research. Continually finding new areas to tout the benefits of blueberries will help continue the upward trend.


This episode features a conversation with Brazelton and his experience with USHBC’s health research initiatives. Topics include:
Brazelton and his company, Fall Creek Farm and Nursery.
How blueberries outpaced the industry in health communications.
The importance of using independent science to build messaging.
Finding news areas of health investigation.
Supplying product for clinical trials.


Crop Report - September 2, 2020
The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Bryan Sakuma in Washington, Doug Krahmer in Oregon, Rex Schultz in Michigan and Luis Vegas with a report from Peru. This was recorded on September 2, 2020.

Research that documents the healthy properties of blueberries has been instrumental in the growth of the blueberry industry. Ever since the “Blue Wave” that created increased demand for blueberries, the blueberry industry has been at the forefront of health communications and has become a staple in health-centric diets of people across the globe. In this podcast, we talk about where blueberry health research has been and where it’s going.
Host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dave Brazelton, executive chairman of Fall Creek Farm and Nursery, and chair of the USHBC Health Research Committee.


“Blueberries are a great product, but you gotta do the work and build the body of science.” - Dave Brazelton


While the health messaging of blueberries has been vital to the growth of the category, there’s an urgency to stay ahead of the curve in health research. Continually finding new areas to tout the benefits of blueberries will help continue the upward trend.


This episode features a conversation with Brazelton and his experience with USHBC’s health research initiatives. Topics include:
Brazelton and his company, Fall Creek Farm and Nursery.
How blueberries outpaced the industry in health communications.
The importance of using independent science to build messaging.
Finding news areas of health investigation.
Supplying product for clinical trials.


Crop Report - September 2, 2020
The Blueberry Crop Report is an update on crop conditions and markets throughout North America. In this episode, you’ll hear from Bryan Sakuma in Washington, Doug Krahmer in Oregon, Rex Schultz in Michigan and Luis Vegas with a report from Peru. This was recorded on September 2, 2020.

32 min

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