53 episodes

Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices.

Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets. Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

Healthcare Digital Marketing Podcast Lamar Hull

    • Business
    • 4.0 • 3 Ratings

Welcome to the Healthcare Marketing Podcast! The only podcast dedicated to providing effective marketing strategies for dentists, independent physicians and multi-location medical practices.

Far too many doctors struggle to establish their brand online and consistently increase their new patient appointments. Join Lamar Hull of Med Rank Interactive as he interviews marketers, doctors, and healthcare professionals who share proven healthcare marketing secrets. Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    Ep. 53: Atlanta’s Top Financial Advisor Discusses How to Make Your Dental / Medical Practice Profitable

    Ep. 53: Atlanta’s Top Financial Advisor Discusses How to Make Your Dental / Medical Practice Profitable

    In this episode, we chat with Chris Ogletree who has been providing financial services to dentists, healthcare professionals and entrepreneurs in Atlanta since 2015. He is one of the top financial advisors who has built his life around amazing people that he is fortunate enough to serve everyday. He feels this is not a career to him, but a calling.



    He is a graduate of the 264th Fastrack academy where he was able to sharpen his skills with other top advisors in the country. He completed his FINRA Series 6, Services 63 and Georgia Variable Annuity exams to be a Northwestern Mutual Financial Advisor. 



    Chris discusses the biggest opportunities that he sees in his clients’ financial portfolio to help them create wealth, personally and professionally. We also discussed how many of his clients are or aren’t doing marketing and how he advises them on how to become profitable with the right marketing partner. 



    Northwestern Mutual: https://www.northwesternmutual.com/financial/advisor/christopher-ogletree/ 

    Med Rank Interactive: https://medrankinteractive.com/  



    #healthcaredigitalmarketingpodcast #chrisogletree #lamarhull #northwesternmutual #medrankinteractive #dentalmarketingatlanta #dentalseoatlanta #dentalwebsitedesignatlanta #financialplanningfordentists #wealthmanagementfordoctors 



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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing 

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 



    Check out the video on YouTube: https://youtu.be/9mj3Tnq7VPg




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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 18 min
    Ep. 52: Key Regulations That Are Impacting Marketing for Doctors in 2023

    Ep. 52: Key Regulations That Are Impacting Marketing for Doctors in 2023

    In this episode, we chat with Jon Clark with Moving Traffic Media about key regulations that are impacting marketers who work with doctors, how doctors and dentists can optimize their paid advertisement, how we can target audiences in an un-intrusive way through AI, and much more.



    Jon Clark and Joseph DeVita have worked together as digital marketers for over 15 years. They met while working for one of the world’s largest digital agencies in NYC, and in 2017 left their full time jobs to build Moving Traffic Media together. 



    Jon and Joe sat next to each, serviced Fortune 100 clients together, and learned how to manage large teams across a diverse set of industries. Now they take that decade of experience working for someone else and apply those hard learned lessons to the clients they serve from their own digital

    agency. 



    Over the last five years, they have built a company with over 20 clients and 12 full time employees.



    Moving Traffic Media: https://www.movingtrafficmedia.com/ 

    Med Rank Interactive: https://medrankinteractive.com/  

    #healthcaredigitalmarketingpodcast #jonclark #lamarhull #movingtrafficmedia #medrankinteractive #dentalmarketing #medicalppc #dentalgoogleads #ai #chatgbt



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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing 

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing 



    Check out the video on YouTube: https://youtu.be/AlC7enUx1_w




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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 36 min
    Ep. 51: Get More Control of Your Dental Practice with Scott Gullickson of Pinnacle Coaching

    Ep. 51: Get More Control of Your Dental Practice with Scott Gullickson of Pinnacle Coaching

    In this episode, we chat with Scott Gullickson with Pinnacle Consulting about how a practice owner can set up their team members for success, what businesses should focus on for their marketing strategy, how do practice owners get control of their business, and much more.

    Scott Gullickson is a business coach, facilitator, and founder of Pinnacle Coaching. He is passionate about making a positive impact in the lives of entrepreneurs to help them get more of what they want. Scott is a strong believer in growth and development, both professionally and personally.

    He is a certified The Six Types of Working Genius trainer and has received his certification from Leadership Strategies as an Effective Facilitator. He facilitates a CEO roundtable group and he uses these certifications to move leadership teams effectively and efficiently from where they are to where they want to be.

    Scott’s favorite thing about working with small businesses is creating clarity with where they want to take their company and putting together a roadmap with how they will get there.

    Scott and his wife, Alyssa, live in Glenwood, MN with their twins, Evan and Brielle. Scott enjoys hunting, alpine skiing, golfing, exercising, reading, and traveling with his family.



    Pinnacle Consulting: https://www.scottgullickson.com/

    Working Genius Assessment: https://www.workinggenius.com/

    Med Rank Interactive: https://medrankinteractive.com/

    #healthcaredigitalmarketingpodcast #scottgullickson #lamarhull # #medrankinteractive #workinggeniusassessment #pinnacleconsulting #dentalmarketing #dentalconsulting #dentalpracticemanagement #eos #traction

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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing

    Check out the video on YouTube: https://youtu.be/0xXdQL2oVJs


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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 25 min
    Ep. 50: Dental Practice Management + Consulting for Profitability with Michael Dinsio of Next Level Consultants (Milestone Episode)

    Ep. 50: Dental Practice Management + Consulting for Profitability with Michael Dinsio of Next Level Consultants (Milestone Episode)

    MILESTONE: 50th Podcast Episode for the Healthcare Digital Marketing Podcast

    In this episode, we chat with Michael Dinsio about startups vs. acquisitions, the hardest part of starting a dental practice from scratch, the top 5 challenges post close when buying a dental practice, and much more.

    Prior to founding Next Level Consultants, Michael spent a decade learning the business of dentistry through a banker's eyes. In that time, he guided more than 300 dental office start ups and helped facilitate over 200 dental practice transitions. Through this journey, Michael found that his passion was helping dentists navigate the complex process of getting into ownership and crushing it as new practice owners.

    As corporate dentistry and regional DSOs continue to find success, today's generation of practice owners face new challenges to grow their businesses and thrive. With that goal in mind, Michael followed his true passion and started Next Level Consultants.

    Michael advises clients in all stages of their practice—whether it is establishing a new business, maintaining and/or expanding a practice, or preparing to sell.  Having helped hundreds of practice owners, Michael is qualified to serve as a key business strategist and advisor for any healthcare professional.

    Michael gains great satisfaction helping healthcare professionals reach their greatest potential. Passionate and committed, he brings his dedication to helping doctors and their teams turn their dreams into realities every single day.

    Next Level Consultants: https://www.nxlevelconsultants.com/

    Med Rank Interactive: https://medrankinteractive.com/

    #healthcaredigitalmarketingpodcast #michaeldinsio #lamarhull #medrankinteractive #nextlevelconsultants #dentalmarketing #dentalconsulting #dentalpracticemanagement

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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing

    Check out the video on YouTube: https://youtu.be/_9aO2dDZnI0 


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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 31 min
    Ep. 49: Dr. Ingrid Murra Created Two Front to Empower Dentists to Generate Passive Income of up to $150,000/year

    Ep. 49: Dr. Ingrid Murra Created Two Front to Empower Dentists to Generate Passive Income of up to $150,000/year

    Dr. Ingrid Murra is a Harvard trained doctor that raised over $5 million for her new startup, Two Front. Two Front is a revolutionary tech platform that empowers orthodontists to leverage unused space from local dental offices to build their practices, while allowing dentists to passively increase their bottom line by 25% of their total annual revenue.

    Dr. Ingrid Murra is a Harvard-trained orthodontist and mission-driven, entrepreneurial leader passionate about democratizing access to confidence and entrepreneurial success for healthcare

    providers.

    Two Front is a free, modern platform for orthodontists to build hybrid practices from unused space at local dental offices, which empowers dentists to generate passive income of up to $150,000 by renting out two chairs per month. She’s backed by Craft Ventures, a top venture capital firm that has

    backed companies including Airbnb, Uber, Tesla, and Instacart, along with leaders in the healthcare industry such as Tom Lee, founder of One Medical and Fred Joyal, founder of 1-800 Dentist.

    Dr. Murra has been featured in Business Insider’s 7 Women to Watch, Heal Thyself — The Truth Behind, Invisalign and how to Actually get Results, Why I Invested in Two Front — Jonathan Cornelissen, Women in Wellness, A Dentist Explains how Oral Numbing Works, PopSugar, and LA Tech Watch.

    In this episode, we chat with Dr. Murra about how dentists can generate passive income, what's the best way for dentists to offer their patients Invisalign, what are the differences between Invisalign, SmileDirectClub, and other competitors in the market, how to use marketing for Invisalign treatments, and much more.



    Two Front: https://www.mytwofront.com/

    Med Rank Interactive: https://medrankinteractive.com/

    #healthcaredigitalmarketingpodcast #dringridmurra #lamarhull #twofrontorthodontics #medrankinteractive #orthodontics #dentalmarketing #dentalseo

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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing

    Check out the video on YouTube: https://youtu.be/gmdJ6dGxeFk


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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 24 min
    Ep. 48: 74 Conversions + $81 CPA Plastic Surgeon Google Ads Case Study with Avi Kumar of InvisiblePPC

    Ep. 48: 74 Conversions + $81 CPA Plastic Surgeon Google Ads Case Study with Avi Kumar of InvisiblePPC

    Avi Kumar is the founder and CEO of KUWARE, Inc, a marketing and advertising agency based in Austin, TX. KUWARE’s primary focus is on marketing strategy delivered through a fractional CMO model and eCommerce-As-A-Service.

    Recently, Avi acquired the white-label PPC agency InvisiblePPC. As a behind-the-scenes white-label partner, InvisiblePPC, helps smaller agencies fulfill the marketing needs of local businesses.

    Avi prides himself on being an #irreverentmarketer, with a belief in looking past the star power of marketing “gurus” and shattering marketing myths. He places the objective data and science of marketing before subjective criteria and helps his clients and agency partners succeed in a crowded marketplace.

    Avi has spoken at the prestigious Traffic & Conversions Summit alongside such speakers as Martha Stewart, Marie Forleo, Chip Wilson, and Snoop Dogg! His diverse educational and business background gives him a truly unique insight into the finer nuances of both the business and technological aspects of online business.

    His no-nonsense result-driven approach to business has contributed to the long-standing relationships between his agency and his clients.

    As a leader, Avi brings this same passion to his team; nobody has quit Kuware to work at another agency in 14 years of Kuware’s existence.

    In this episode, we chat with Avi about a plastic surgeon’s Google Ads case study, should a doctor focus on organic and paid marketing strategies, what to expect from a marketing agency in the first 30 days, and much more.

    Kuware: https://kuware.com/

    InvisiblePPC: https://invisibleppc.com/about-us
    Med Rank Interactive: https://medrankinteractive.com/
    #healthcaredigitalmarketingpodcast #avikumar #lamarhull #invisibleppc #medrankinteractive #kumar #plasticsurgeonmarketing #plasticsurgeoncasestudy #googleads #seo

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    Apple Podcast: https://rebrand.ly/apple-podcast-healthcare-marketing

    Spotify: https://rebrand.ly/spotify-podcast-healthcare-marketing

    Check out the video on YouTube: https://youtu.be/Xb07kS7cpZk 


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    Support this podcast: https://podcasters.spotify.com/pod/show/healthcaremarketing/support

    • 42 min

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